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Navigating the economic storm: A Q&A with Laura Davies of DDB

Ad sector responds to climate emergency with launch of sustainability initiative

Industry Insight

Ad spend up despite Govt decline

October 18, 2023September 18, 2023

NZ’s ad market has shrugged off a retraction in Government category ad spend to delive record ad spend in the past financial year.

Video content key for Aussie visitor campaign

October 12, 2023September 18, 2023

Tātaki Auckland Unlimited has launched a major marketing campaign to try and reverse a big drop in Australian visitor numbers.

How to tech

October 10, 2023September 18, 2023

We explore the latest tech tools and delve into how best to harness them, empowering marketers to navigate the digital realm with confidence.

The revolving revival of retail marketing trends

October 9, 2023September 18, 2023

The fashion trend cycle is often said to repeat approximately every two decades. A similar pattern can be observed in retail marketing.

Marketing with AI

October 5, 2023October 5, 2023

B2B Marketer Rebecca Caroe sat down with with Copyright Licensing New Zealand’s CEO, Sam Irvine, to explore AI’s roles in marketing.

Behind the headlines: Investigating Curia’s latest media bias poll findings

October 5, 2023September 18, 2023

We delve into the findings of the latest Curia Media Bias Poll and examine what polls like this actually tell us beyond the first glance.

Deep Dive

Call me loyal, I’ll hold you loyal too

October 13, 2023September 18, 2023

A long-term relationship is built on trust and belief, but it can also be enhanced with those magical reward points earned upon purchase.

Pandora’s box? Unleashing the power of AI

October 6, 2023September 18, 2023

We explore how AI is shaking up the marketing industry and how we as an industry can prepare for the future.

Dialling up the creativity: The story behind Skinny’s ‘Phone It In’ campaign

October 3, 2023September 18, 2023

From appearing on billboards to takeaway cups, and outside an exotic dance club, we go behind the scenes of Skinny’s ‘Phone It In’ campaign.

The taste of success: Bluebird’s seven-decade brand evolution

October 2, 2023September 18, 2023

With Bluebird marking its impressive 70 year milestone of delighting Kiwis’ tastebuds, we delve into its appeal as a snacking sensation.

All the winners from the 2023 TVNZ-NZ Marketing Awards

Dialling up a transformation: Vodafone NZ’s journey to One NZ

Disrupting the pet food sector with the power of packaging

Nurturing customer connections through loyalty and reward

How to master the art of strategic storytelling

Ad spend up despite Govt decline

Video content key for Aussie visitor campaign

How to tech

The revolving revival of retail marketing trends

Marketing with AI

Behind the headlines: Investigating Curia’s latest media bias poll findings

Call me loyal, I’ll hold you loyal too

Pandora’s box? Unleashing the power of AI

Dialling up the creativity: The story behind Skinny’s ‘Phone It In’ campaign

The taste of success: Bluebird’s seven-decade brand evolution

Powerful communities and seamless customer service

The challenger challenge

Robots, pets and peanuts: What’s the future of retail marketing

Kiwi selected to take part in Global Women in Public Relations Empower programme

Bread and butter

Lessons learned: A CMO’s journey through 25+ years of marketing

Speedy Signs: Putting brands on the map for 25 years

Reason launches People Playbook

Unlocking the power of digital content