Home - New Zealand Marketing Magazine

How to achieve full potential on LinkedIn

Businesses must evolve campaigns to suit current market – Toluna

Industry Insight

New Zealand companies leaving money on the table due to poor customer experiences

December 10, 2021December 16, 2021

Three quarters of New Zealanders say they are dissatisfied with their experiences as customers, according to the Qualtrics 2022 Global Consumer Trends study recently launched.

Inside the December 2021/January 2022 Issue of NZ Marketing

December 2, 2021December 2, 2021

This issue of NZ Marketing magazine is all about discovery, innovation and embracing the future of marketing. From celebrating the winning marketers and marketing initiatives at the 2021 TVNZ-NZ Marketing Awards, and how they’re pioneering new paths in their respective disciples, to unpacking the biggest trends expected to shape the industry in the coming year, this issue truly forward-focused.

The Great Reopening: Rachel Ellerm

November 29, 2021December 16, 2021

Rachel Ellerm of Lion New Zealand says that getting back to ‘normal’ is still very much rooted in getting the basics right – and connecting with Kiwis in a meaningful way.

The Great Reopening: Andrew Cooper of Electric Kiwi

November 26, 2021November 29, 2021

oOh!media and NZ Marketing magazine continue with ‘The Great Reopening’ series – a focus on New Zealand’s Recovery and the return to life Out of Home – as we chat with Andrew Cooper, CMO at Electric Kiwi.

The Great Reopening: Bríd Drohan-Stewart of Woolworths NZ

November 25, 2021November 29, 2021

oOh!media is proud to support the TVNZ-NZ Marketing Awards and the category of Marketer of the Year. As part of our Great Reopening series, oOh!media and NZ Marketing magazine want to gain insight into how these esteemed marketing leaders are planning their roads to recovery, and get their views on what lies ahead. First up, Bríd Drohan-Stewart.

Brand Strategy Quick-Fire with Kirsten Ogden

September 30, 2021September 30, 2021

At its simplest and most powerful, Kirsten Ogden of Woods Agency says brand strategy is the acknowledgement that you’re in a relationship with your customer. Here, she explains how marketers should be working with their agency partners to grow this relationship.

Deep Dive

Influencer marketing’s growing mandate

February 16, 2022April 7, 2022

According to Business Insider, estimates show influencer marketing is set to become a $15 billion dollar industry by 2022. Much has already been written about this marketing strategy in 2021, this as TikTok takes off, luxury brands like BMW attempt to reach new audiences, and authenticity comes under increased scrutiny.

Cross-platform publishing at a crossroads

February 16, 2022April 7, 2022

Multi-platform strategies that use all touchpoints are a challenge for New Zealand publishers. Graham Medcalf surveys the local landscape.

Not the S word

February 13, 2022April 7, 2022

It’s said that a well-defined and achievable marketing strategy makes meeting existing and new customer needs a likely and attainable goal. And while most companies do great marketing, fewer have created and translated a solid brand strategy through to their marketing practices and tactics at every touchpoint to achieve this goal. David Nothling-Demmer explores why ‘strategy’ this all the hype and why having an effective marketing strategy in place is one of the best marketing tools you can use.

David Owen of oOh!media

February 9, 2022April 7, 2022

Out-of-home outfit oOh!media is taking its smarts to the next level with the appointment of a new Research & Insights Director. Tasked with understanding the evolution of oOh!media’s consumers, the former Research Manager at TVNZ talks up the strengths of the sector and shares how he’s helping marketers overcome its challenges.

Opinion

When the spark goes out

February 23, 2022April 7, 2022

The next leg of our Making Business Personal Relay is covered by Anthony Baxter, who shares his experience of burnout as a young entrepreneur and his strategies for avoiding it as an individual and part of a team.

Brand AID

February 20, 2022April 7, 2022

The limits of loyalty

February 19, 2022April 7, 2022

Great strategy equals great creative

February 18, 2022April 7, 2022

Profiles

A world made better through creativity and data

January 29, 2022January 25, 2022

We talked to EightyOne Managing Director Matt West about how Wellington’s largest independent agency is using good data and super creativity to change the world.

Making Waves: Up-&-comer Tom Raybould

December 2, 2021December 7, 2021

Up-&-comer Jacqui Robins is Bang on Brand

September 23, 2021September 23, 2021

Dial Up the Data: Up & Comer Vlad Petrovic

April 22, 2021April 22, 2021

From our Partners

Media Strategy: Thinking Bigger

July 29, 2021July 29, 2021

With the right mix of data smarts and future-focused media minds, MediaCom is helping brands better connect with consumers. Managing Director Zac Stephenson and Head of Strategy & Solutions Rikki Townsley explain why a ‘bigger picture’ approach to media planning is helping realise short- and long-term success for their clients.

Data on Demand: Putting Some Muscle Into Les Mills’ Pure Play Bid

July 8, 2021July 8, 2021

Catchi’s optimisation programme has driven real gains for Les Mills. Now, as the fitness business grows its online option, the pair are breaking new ground, ditching old models and bringing clarity to analytics and optimisation complexity.

Decoding Data and Digital

July 3, 2021December 16, 2021

We chat to ReachMedia’s Head of Product Tim Macmillan and Digital Product Manager Johanna Cotter about what makes them the leaders of smart digital and letterbox solutions.