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Main Menu
  • Finalists for the 2022 TVNZ-NZ Marketing Awards announced

  • Changing with the times: What rising costs mean for marketing strategies

  • Inside the June/July 2022 Issue of NZ Marketing

  • Lotto NZ CMO reflects on meaningful marketing and making the prestigious Asia-Pacific Power List

  • Marketing tips from a dreadlocked, barefoot busker

The screen’s the limit: Improving your out of home creative
Highlights from the Future of Retail Marketing Conference

Industry Insight

NZ Marketing State of Media 2022 Survey

May 30, 2022July 14, 2022

Take part in our State of Media 2022 Survey in partnership with Together NZ. Coming soon to NZ Marketing Online.

The time to move to Google Analytics 4 was yesterday

May 25, 2022June 2, 2022

You’re probably using Google Analytics to measure the performance of your content and collect data for various things, right? If so, you have probably heard that Google is making the switch to Google Analytics 4 (GA4). But you, like many other website owners, might be asking, why the change? Also, what has changed? And most importantly – why should you change? 

How to achieve full potential on LinkedIn

May 13, 2022May 13, 2022

Reputation and relationships are crucial in business, which is why networking and influencing are integral to growing a brand, whether that’s for a company or a professional. Stanley Henry shares insight on how to grow your network online.

Recognising excellence: Crafting a stand-out Awards entry

May 6, 2022May 10, 2022

It’s time to start putting together your entries for the TVNZ-NZ Marketing Awards. With an expanded programme and brand new categories, what exactly are the judges looking for this year? Michael Friedberg, 2022 Convenor of Judges, tells you everything you need to know to shine.

Businesses must evolve campaigns to suit current market – Toluna

May 5, 2022May 6, 2022

With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money says market research company Toluna New Zealand.

Map of Adland Hero Image

NZ Marketing Map of Adland 2022

April 11, 2022August 5, 2022

In the March/April 2022 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.

2020 TVNZ-NZ Marketing Awards Winners

Phillip Mills

Hall of Fame

Skinny

Utilities/Communications

Agriculture

Consumer Products and Services

B2B

Smoke-free

Public Sector

Healthcare/Beauty

Not-for-Profit

Goodnight Kiwi

Best Use of Sponsorship / Retail

SJP X Invivo

Best Emerging Business / Fast Moving Consumer Goods

Best Brand Transformation

Marketing Strategy AIA

Best Internal Marketing Strategy

Movember Foundation

Best Collaboration

Best Use of Customer Insight/Data

Best Long-term Marketing Excellence

Stickman campaign

Best Long-term Agency Partnership

Best Purpose-Driven Marketing Strategy

Best Marketing on a Shoestring Budget

Tegel

Best Brand Extension/Innovation

Cardrona

Best In-house Marketing

Tourism New Zealand

Best Marketing Communications Strategy & Travel/Leisure

Liv Glazebrook Whittaker’s

Young Marketer of the Year 2020

Annemarie Browne Lotto NZ

Marketer of the Year 2020

Sharesies

Supreme Winner: Sharesies

NZ Marketing Awards

Photo Gallery: 2020 TVNZ-NZ Marketing Awards

Marketing Awards

TVNZ-NZ Marketing Awards 2020 Winners

Deep Dive

Behind the scenes of ‘Life Needs More Sky’

February 20, 2022April 7, 2022

Having under-invested in the Sky brand for some time, and with brand health declining, the entertainment company teamed up with DDB Aotearoa to reignite a latent love for Sky, which meant enlisting an adorable cast.

Annemarie Browne of Lotto NZ

February 19, 2022July 22, 2022

After winning Marketer of the Year at the 2020 TVNZ-NZ Marketing Awards a year ago, Annemarie Browne reflects on marketing in a pandemic, embracing
the needs of customers and tapping into emotion with ‘Imagine’.

Influencer marketing’s growing mandate

February 16, 2022April 7, 2022

According to Business Insider, estimates show influencer marketing is set to become a $15 billion dollar industry by 2022. Much has already been written about this marketing strategy in 2021, this as TikTok takes off, luxury brands like BMW attempt to reach new audiences, and authenticity comes under increased scrutiny.

Cross-platform publishing at a crossroads

February 16, 2022April 7, 2022

Multi-platform strategies that use all touchpoints are a challenge for New Zealand publishers. Graham Medcalf surveys the local landscape.

Opinion

Becoming an authentic brand

June 25, 2022June 25, 2022

Gemma Ede shares her failed yogi’s guide to building an authentic brand.

Ideas that work

February 28, 2022April 7, 2022

The big brand shift

February 28, 2022April 7, 2022

How to get personal in an increasingly private world

February 27, 2022April 7, 2022

Profiles

Banking on the personal

February 18, 2022April 7, 2022

As ANZ works towards understanding what drivers will ensure their customers’ banking and financial wellbeing needs are met, personalisation has become a key ingredient in a cultural change at the bank. David Nothling-Demmer spoke to General Manager of Marketing Matthew Pickering and Head of Customer Value Diana Van Nispen.

A new flight path

February 4, 2022April 7, 2022

A world made better through creativity and data

January 29, 2022January 25, 2022

Making Waves: Up-&-comer Tom Raybould

December 2, 2021December 7, 2021

From our Partners

Media strategy

Media Strategy: Thinking Bigger

July 29, 2021July 29, 2021

With the right mix of data smarts and future-focused media minds, MediaCom is helping brands better connect with consumers. Managing Director Zac Stephenson and Head of Strategy & Solutions Rikki Townsley explain why a ‘bigger picture’ approach to media planning is helping realise short- and long-term success for their clients.

Data on Demand: Putting Some Muscle Into Les Mills’ Pure Play Bid

July 8, 2021July 8, 2021

Catchi’s optimisation programme has driven real gains for Les Mills. Now, as the fitness business grows its online option, the pair are breaking new ground, ditching old models and bringing clarity to analytics and optimisation complexity.

Decoding Data and Digital

July 3, 2021December 16, 2021

We chat to ReachMedia’s Head of Product Tim Macmillan and Digital Product Manager Johanna Cotter about what makes them the leaders of smart digital and letterbox solutions.

Retail Marketing Conference

https://youtu.be/Mh_-EQjBFBM
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Third-party cookies

Third-party Cookies and the Next Decade of Digital Marketing

April 13, 2021April 14, 2021

The screen’s the limit: Improving your out of home creative

August 12, 2022August 12, 2022

WFH Culture

Navigating the Post-Lockdown Job Market

July 17, 2020September 11, 2020

Smart Mailbox

The Smart Mailbox

July 17, 2020July 22, 2020

Social Media Wave

Riding Out the Storm on the Social Media Wave

July 19, 2020July 21, 2020

Keith Norris - Third-party Cookies and the Next Decade of Digital Marketing

Oh Simon....what a delight to read your article on digital marketing and third party cookies. There is far too much…

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