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  • The rise of hybrid drinking

  • Meet the latest Top Dogs of Marketing

  • Why readers love magazines

  • Lessons from the Jaguar rebrand

  • The famous logo fails... and a local hit

  • My first 30 days working at an agency

  • Gen Z spills the tea

  • What is the ideal frequency for out of home?

Thompson Spencer Group plan to take over the world
Inside PH Digital’s Market Report: June 2025

Industry Insight

Penguins turn Trump’s tariffs into triumph in just 24 hours

June 26, 2025June 27, 2025

Creative studio Kindred didn’t hesitate when the tariff-hit penguins of Heard Island came knocking with an idea. When you think of Donald Trump, penguins aren’t […]

How can juniors get a foot in the door at agencies?

June 24, 2025June 24, 2025

The job market for juniors is hard as hundreds of grads compete to join the agency rat race. Lola Bellamy-Hill reports from CV land.

AI is an ebike for the mind

June 24, 2025July 8, 2025

Most people don’t know where gen AI is headed. Smudge founder Reuben Bijl says Chat GPT feels like riding an ebike.

Finalists announced for the YouTube NZ Marketing Awards 2025

June 23, 2025June 24, 2025

The wait is over! Finalists announced for the 2025 edition of the YouTube NZ Marketing Awards.

Kiwi business confidence highest since 2021, says Shaping Business Study

June 18, 2025June 19, 2025

2degrees’ 2025 Shaping Business Study has found Kiwi business sector is at its most optimistic since the survey began in 2021.

What the Omnicom-IPG merger means for media in NZ

June 18, 2025June 19, 2025

The Omnicom-IPG merger may look like a global play, but in a market like New Zealand, the local fallout could be massive. Alex Radford, partner and co-founder at D3, analyses the potential consequences.

Past Marketing Awards Winners

Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024

Best Use of Video Marketing Campaign Winner 2024

Best Use of Content Marketing Campaign Winner 2024

Best Retail & E-commerce Marketing Campaign Winner 2024

Best Public Sector/Government Marketing Campaign Winner 2024

Best Not-For-Profit Marketing Campaign Winner 2024

Best In-House Marketing Campaign Winner 2024

Best Data-Driven Marketing Campaign Winner 2024

Best B to C Marketing Campaign winner 2024

Best B to B Marketing Campaign Winner 2024

Excellence in Travel/Leisure & Entertainment Marketing Strategy Winner 2024

Excellence in Sponsorship Strategy Winner 2024

Excellence in Social Purpose Driven Marketing Strategy winner 2024

Excellence in Public Sector/Government Marketing Strategy Winner 2024

Excellence in New Brand Development & Utilities/Communications Marketing Strategy Winner 2024

Excellence in Not-For-Profit Marketing Strategy Winner 2024

Excellence in Marketing Communication Strategy Winner 2024

Excellence in Long-Term Marketing Strategy Winner 2024

Excellence in Financial & Banking Marketing Strategy Winner 2024

Excellence in Fast Moving Consumer Goods Strategy Winner 2024

Excellence in Data Insights Strategy Winner 2024

Marketing Team of the Year 2024

Future Marketer of the Year 2024

Marketer of the Year 2024

Brand of the Year Winner 2024

Excellence in Consumer Products & Services Strategy Winner 2024

Excellence in Brand Transformation Strategy Winner 2024

Best Overall Marketing Campaign Winner 2024

One NZ CEO Jason Paris joins YouTube NZ Marketing Awards 2024 Hall of Fame

Announcing… the winners of the YouTube-NZ Marketing Awards 2024

Deep Dive

Anthem wants clients to find their most powerful voice

June 10, 2025June 10, 2025

Anthem’s founders wanted to break free from traditional corporate comms to tell clients’ stories in new ways. This is their story.

Cancer charity chooses the light side of breast health

June 10, 2025June 10, 2025

Breast Cancer Foundation NZ chose a playful take on a serious topic with its Normal for Me campaign. Here’s why.

Where are all the women exec creative directors?

June 5, 2025June 26, 2025

How do we get more women exec creative directors? Three who’ve done it share their ideas. The good news is: we can all help.

Lessons from the Jaguar rebrand

April 17, 2025June 10, 2025

Everyone had an opinion about the new Jaguar logo. Kiwi design experts have their say on what local brands can learn from it.

Opinion

A Gen Z graduate reports: My first 30 days working at an agency

June 13, 2025June 13, 2025

Fresh out of uni, Mary Nadong has started as a junior copywriter at Chemistry. The Gen Z graduate tells us about her first month on the job.

Why wait? Grow your own women creative leaders

June 4, 2025June 13, 2025

Using out of home in the regions helps maximise cut-through

April 28, 2025June 10, 2025

Owning it: amplify growth with owned content

March 31, 2025April 9, 2025

Profiles

Student radio station 95bFM is the definition of resilience

March 3, 2025April 1, 2025

Student radion station 95bFM is used to a rough media scene – it has tips for traditional media on how to stay resilient.

Crime reporter says the story is in the detail

February 25, 2025April 11, 2025

Droga5 Aotearoa CCO has a remedy for gunslinger situations

January 7, 2025April 10, 2025

Indie agency Together expands, but the mission remains the same

December 27, 2024June 3, 2025

From our Partners

New Marketing Association training workshops for 2025

April 10, 2025June 25, 2025

The new Marketing Association workshops offer practical and hands-on training to upgrade your marketing game.

Milk and Tegel serve up a fresh take on free-range

April 7, 2025April 4, 2025

Tegel has shifted its entire supermarket offering to free-range, with Milk as the creative agency behind the rebranding.

The Monkeys are now Droga5 Aotearoa. They plan to make it interesting

January 20, 2025April 1, 2025

The Monkeys is now Droga5 Aotearoa. As with all good rebrands, they’ve been thinking about their point of difference and what the new identity will […]

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