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Main Menu
  • We made 34 covers... which one have you got?

  • Hall of Fame inductee Wendy Rayner speaks

  • Introducing The Jump: essential intel on strategy, creative and martech

  • Who won? Catch up on all YouTube NZ Marketing Awards winners

  • Meet Emi Cross, Marketer of the Future 2026

  • How Griffin’s landed on ‘life needs a biscuit’

  • Beep! Beep! Here comes Marketer of the Year Sean Wiggans

  • Golden advice from Aotearoa’s agency founders

  • Why we need the human touch in the age of AI

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge
OneMusic New Zealand: Do you have a sound retail strategy?

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

NZ Marketing Awards 2026 show me winners_button

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insights

Has your AI traffic gone up? Here’s how to optimise it further

September 9, 2026September 10, 2026

A ChatGPT update might have had implications on AI traffic, but it’s largely gone under the radar, says Calibre + Candor’s Marco Zdrenka.

New research shows magazine readers pay close attention to ads

September 9, 2026September 25, 2026

Unseen growth: Saatchi & Saatchi’s next chapter in finding the impossible

September 2, 2026September 2, 2026

Marketing

Griffin’s mini doco series is for when ‘life needs a biscuit’

August 6, 2026October 1, 2026

Twenty-four biscuits in a day might be too many for most people, but Griffin’s latest campaign does just that – it’s what their customers want.

‘You don’t have to be the cleverest person in the room’ – Q+A with John Mescall

July 29, 2026October 1, 2026

Hey marketers, don’t mistake busyness for progress

June 11, 2026June 12, 2026

Meet the founders

Meet the founder: Saypient Limited

Meet the founder: Remade

Meet the founder: Matter Intelligence

Meet the founder: 4am Partners Limited

Meet the founder: Blutui

Meet the founder: Utility

Meet the founder: King St

Meet the founder: Elevate Consultancy

Meet the founder: Stitch

Meet the founder: Verve

Meet the founder: Momentum

Meet the founder: Chemistry

Meet the founder: Little Village Creative

Meet the founder: Studio Moda

Meet the founder: Convergence

Meet the founder: Anthem

Meet the founder: Rise & Shine PR

Meet the founder: Let’s Communicate

Founders on what comes next

Meet the founder: Previously Unavailable

Meet the founder: Pead

Meet the founder: One Plus One Communications

Founders who defied the odds

When agency founders trade equity for real partnerships

Media

How to survive the social media storm – according to an expert

July 15, 2026July 16, 2026

The way people consume social media can shred posts like a tornado. Here’s digital comms expert Seamus Boyer’s tips to keep your content intact.

Destiny Bay turns wine heist into a selling point

July 15, 2026October 1, 2026

Seven great street posters that broke the rules

July 2, 2026July 16, 2026

Advertising

Packaging picks that think outside the box

May 19, 2026October 1, 2026

Another day, another cardboard delivery. But recent activations prove packaging doesn’t have to be boring. Here are some of our favourites.

Pre-packed produce helps boost veggie consumption

May 19, 2026May 15, 2026

Brands go bold with packaging

May 19, 2026October 1, 2026

From our partners

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge

September 2026 month in media

Insight Creative CEO on leading the agency through uncertainty

The Jump September 2026: Creators, Cannes and CRM

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Has your AI traffic gone up? Here’s how to optimise it further

New research shows magazine readers pay close attention to ads

Deep dive

Behind the scenes: Booze maths never adds up

May 28, 2026October 1, 2026

How do you make an anti-drink driving campaign that does the numbers? McCann NZ figured it out in a pub toilet, with a booze accountant.

Ikea launch in Aotearoa a ‘Swede success’

May 20, 2026October 1, 2026

Mitre 10 gets ‘flash’ with digital wayfinding tool

May 18, 2026October 1, 2026

Political campaigns that rocked NZ voters

May 14, 2026May 15, 2026

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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NZ Marketing magazine cover issue 88 September-November 2026
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