Skip to content
  • Home
  • About us
  • Contact us
  • Advertise with us
  • Newsletter
  • Privacy Policy
Top Menu
New Zealand Marketing Magazine
  • Home
  • Industry Insight
    • Marketing
    • Advertising
    • Media
  • Deep Dive
    • Behind the Scenes
    • Horse’s Mouth
  • Opinion
  • Profiles
  • NZ Marketing Awards
    • Home
    • Latest News
    • Enter
    • Categories
    • Judging
    • FAQs
    • 2020 Winners
    • Contact
  • Write for us
  • Subscribe
Main Menu
  • 2021 TVNZ-NZ Marketing Awards Call for Entries

  • Inside the March/April 2021 Issue of NZ Marketing

  • TVNZ-NZ Marketing Awards Supreme Winner 2020

  • Lessons in Brand Marketing for 2021

  • Social Media and Brand Sponsorship: Cracking the Code

Third-party Cookies and the Next Decade of Digital Marketing
How To Gain Better Consumer Insights

TVNZ-NZ Marketing Awards

NZ Marketing Awards

Enter

NZ Marketing Awards

Categories

NZ Marketing Awards

Judging

NZ Marketing Awards

FAQs

NZ Marketing Awards

Contact

Industry Insight

Covid-19 advertising

New Research: Motive Trumps Incentive in Covid-19 Advertising

March 2, 2021March 2, 2021

New research could provide critical insights for marketers and creatives when producing Covid-19 advertising. Experts say advertising campaigns in general need to model positive internal motivation rather than external reasons like reward or punishment if they are to be effective.

News Media Bargaining Code and Facebook, Google

Contextualising the Facebook, Google, News Media Bargaining Debacle

February 25, 2021February 25, 2021

We get reaction to the Google, Facebook, Australian Government showdown over the News Media Bargaining Code, and asks how this may play out in New Zealand.

Brand Marketing

Lessons in Brand Marketing for 2021

February 19, 2021February 19, 2021

With the world much changed in the past 12 months, brands have had to reevaluate their offerings and strategies as to the best approach for engaging customers. From media plans and e-commerce integration to creative brand building and agency relationships, Bruce Gourley shares his insights into the future of brand marketing in New Zealand.

Future of advertising

Marketers Assess Impact of 2020 on the Future of Advertising

February 18, 2021February 18, 2021

New research into expert opinion on the impact of 2020 on the future of advertising has been released and the findings point to eight scenarios marketers think are likely by 2030.

marketing investment meeting

The Elephant Degustation: A Long-term Approach to Recovering Stronger

February 11, 2021February 11, 2021

Carl Sarney Head of Strategy at TRA offers unique insight from a roundtable discussion involving a group of Chief Marketing Officers from around Auckland.

Mark Ritson

Insight From the Indelible Mark Ritson

February 11, 2021February 11, 2021

When a crisis occurs, who do you call? Who indelibly comes to mind? Ghostbusters, Batman, Wonder Woman? We know no fantasy fictional character who can aid during this Covid-19 pandemic. But, we do know a super-marketer.

Deep Dive

Brand NZ

Marketing Brand NZ to Kiwis

February 3, 2021February 3, 2021

While much of the world is still under the grips of the pandemic, New Zealand is opening up for business – but with a difference. With our borders largely closed to the outside world, and in a country reliant on selling Brand NZ to foreign markets, Graham Medcalf asks how marketers have pivoted and repositioned their brands to appeal to Kiwis.

design-led brand

Design-led Marketing in the Digital Age

January 28, 2021January 28, 2021

NZ Marketing looks at what it means to be a design-led brand and how marketers can leverage design-thinking to bolster their digital efforts.

The Ever-Changing New Zealand Media Landscape

November 25, 2020November 25, 2020

Significant shakeups in media ownership in recent months point to the struggles the industry faces as funding challenges continue to plague owners. We ask, is advertising the future and how are companies approaching a mixed-funding model in the face of consolidation and digitisation.

Economic downturn

Marketing in a Downturn

November 19, 2020November 19, 2020

Companies closing, staff being made redundant, employees taking pay cuts, this is the Covid-19 landscape. Graham Medcalf takes a look into what an economic downturn means for the marketing industry and what marketers need to do to adjust to the new reality.

Opinion

The Everyday Heroes of 2020: The Importance of Knowing your Brand’s Social Role

December 18, 2020January 13, 2021

Mary Winter from Principals looks at the brands that have won over Kiwis during this annus horribilis.

Cookies

Cookies Were a Sugar Fix for Marketers, but Now it’s Time for Some Real Nourishment

November 25, 2020November 25, 2020

Customer Insights

How to Identify Untapped Customer Insights and Needs to Drive Innovation

November 18, 2020November 23, 2020

Customer Segments

Businesses Need to Reassess Their Customer Segments After Covid-19

November 12, 2020November 13, 2020

Profiles

Izis Weatherhead

Izis Weatherhead: Building the BK Brand

February 3, 2021March 25, 2021

From tax law to ‘selling’ burgers, 2020 TVNZ-NZ Marketing Awards Young Marketer of the Year Finalist Izis Weatherhead is helping global fast food giant Burger King reach new customers. She sits down with NZ Marketing to share her thoughts on big brand marketing and her aspirations for the future.

Kyle Bell

The Sound of Success: Reinventing Rhythm & Vines

January 13, 2021March 25, 2021

Michael McRae

Michael McRae: A Toast to the Success of the Monteith’s Brand

November 26, 2020March 25, 2021

Gabrielle Markwick-Brown

Gabrielle Markwick-Brown: A Marketing State of Mind

November 19, 2020March 25, 2021

From our Partners

In-house research

Finding Value In In-house Research

October 8, 2020October 8, 2020

How truly agile research from Yabble informed foodstuffs’ crisis response to Lockdown and beyond.

Customer experiences

Creating Experiences Your Customers Love

October 1, 2020October 1, 2020

Designers of compelling end-to-end customer experiences, ThoughtFull uses a multifaceted approach – research, design, innovation, and storytelling – enabling businesses and brands to redefine their future.

Brand Strategy

Seeking New Zealand’s Best Brand Strategy Team

September 29, 2020September 29, 2020

Do you have the best brand strategists in country? Enter The BrandPro Challenge powered by Noel Leeming and be in to win a $10,000 tech package and bragging rights for all of New Zealand.

Inside Our CX Issue

https://nzmarketingmag.co.nz/wp-content/uploads/2020/09/NZMarketing-CX-Issue-Promo-1x1-v.mp4
  • Popular
  • Comments
  • Tags
Third-party cookies

Third-party Cookies and the Next Decade of Digital Marketing

April 13, 2021April 14, 2021

Marketing Morals

Marketing Morals in a Time of Crisis

July 17, 2020September 11, 2020

WFH Culture

Navigating the Post-Lockdown Job Market

July 17, 2020September 11, 2020

Smart Mailbox

The Smart Mailbox

July 17, 2020July 22, 2020

Social Media Wave

Riding Out the Storm on the Social Media Wave

July 19, 2020July 21, 2020

No comments found.
Analytics Artificial Intelligence Augmented Reality Battle of the Brains Beyond 2020 Brand Design Brand Insight Brand Marketing Branding BrandPro Brands Consumer Insights Cookies Customer Experience Customer Insights Customer Journey Customer Segments CX Data Design Digital Digital Marketing Economic Downturn Economy Future of Advertising Future of Marketing Gen Z Google Luxury Brands Magazines Māori Marketing Association Marketing Insights Marketing Opinion Marketing Proposal Marketing Strategy Media and Marketing NZ Marketing Awards NZ Marketing Magazine Opinion Out of Home Partner Article Privacy Profile Research Retail Marketing Sales Social Media Marketing TV TVNZ Up & Comer Virtual Reality Website marketing

NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

Subscribe to NZ Marketing

  • Home
  • About us
  • Contact us
  • Advertise with us
  • Newsletter
  • Privacy Policy
© 2020 New Zealand Marketing Magazine