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Rufus Chuter on the Resurgence of Media Strategy

Sharesies Named Breakthrough Brand of 2021

Industry Insight

Getting Strategic About Brand Positioning

June 16, 2021June 17, 2021

Annie Dow has been in the brand design business for over 25 years, and is an advocate for using a brand’s positioning to help grow business. She’s made it her mission to share with people the value of design to all businesses – especially when it comes to strategic brand positioning.

Inside the June/July 2021 Issue of NZ Marketing

June 11, 2021June 15, 2021

Throughout this issue of NZ Marketing you will read insights from marketers, brand guardians, creative, strategic, and business leaders about how they are best navigating ‘Strategy’.

MarTech Management and the Key to Better Customer Data Insights

June 11, 2021June 11, 2021

Matt Jarman Head of Insight & Analytics at TRACK Aotearoa sits down with me for a discussion on how marketers can get their MarTech working smarter when interpreting customer data.

Integrated Marketing: The Key to Bridging Message and Moment

June 11, 2021June 11, 2021

It’s an omni-channel, context-sensitive, hyper-personalised world out there, and customers expect consistent brand interactions across every touch point. Paid, earned and owned – someone’s going to have to bring it all together. Jonathan Cotton asks who and how?

First-Party Identifiers Proving Key for Publishers and Buyers

April 22, 2021April 22, 2021

In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.

Tool Talk: Data Insights Survey

April 20, 2021May 26, 2021

How analytically mature is your digital marketing? NZ Marketing in association with Absolute Analytics is asking digital marketers to share with us their experiences with data management and web analytics in relation to their marketing efforts. Complete our simple 10-minute survey and share with us the challenges, opportunities and hopes for your digital marketing.

Deep Dive

Jason Wells on Data in the Time of Covid-19

February 24, 2021February 25, 2021

For a conversation on the importance of data-driven communication strategies, NZ Marketing wanted to profile Dr Ashley Bloomfield, New Zealand’s reigning King of Covid-19 data. But instead opted for King of concepts at DOT Loves Data, Jason Wells, who shares his industry insight on the importance of data.

Behind the Scenes With VMLY&R and Ryman Healthcare’s ‘Ryman Pioneers’

February 15, 2021February 24, 2021

New Zealand’s largest retirement village operator, Ryman Healthcare, and brand experience agency VMLY&R have joined forces to bring a fun, eye-opening campaign to the public, with the motive to reset expectations of retirement life.

The Digital Direction: Customer Experience of the Future

February 11, 2021February 11, 2021

Courtney Devereux hears from marketing thought leaders on how current and forecasted digital trends are helping marketers better navigate the customer journey.

Marketing Brand NZ to Kiwis

February 3, 2021February 3, 2021

While much of the world is still under the grips of the pandemic, New Zealand is opening up for business – but with a difference. With our borders largely closed to the outside world, and in a country reliant on selling Brand NZ to foreign markets, Graham Medcalf asks how marketers have pivoted and repositioned their brands to appeal to Kiwis.

Opinion

Techweek AI Debate: That AI Delivers Better Customer Experience Than Humans

June 3, 2021June 10, 2021

In the search for new ways to unlock brand differentiation through personalised customer experiences, Tim Warren CEO & Co-founder of Ambit, says AI holds the keys.

Third-party Cookies and the Next Decade of Digital Marketing

April 13, 2021April 14, 2021

Social Media and Brand Sponsorship: Cracking the Code

March 26, 2021March 26, 2021

Native Advertising: A Misunderstood Medium; Storytelling For Greater Impact

March 26, 2021March 26, 2021

Profiles

Barend van der Maas on Customer Loyalty and Data-Driven Marketing

February 11, 2021March 25, 2021

Former Head of Digital Subscriptions & Loyalty at Stuff, (now Global Customer Value Program Manager at Philips Healthcare), Barend van der Maas chats loyalty programmes and the importance of driving digital.

Izis Weatherhead: Building the BK Brand

February 3, 2021March 25, 2021

The Sound of Success: Reinventing Rhythm & Vines

January 13, 2021March 25, 2021

Michael McRae: A Toast to the Success of the Monteith’s Brand

November 26, 2020March 25, 2021

From our Partners

Thinking Long-term for Sustained Success

June 11, 2021June 11, 2021

In a marketing world increasingly defined by short-termism, thinking long-term has never been more important. When it comes to media behaviours and planning, Jaguar Land Rover New Zealand is well quipped for the long journey ahead. This, thanks to a partnership with Together which has seen these luxury brands test and evolve their digital media and marketing strategies long-term.

Do You Hold Customer Data? (Of Course You Do)

February 10, 2021February 10, 2021

The Marketing Association will be holding its annual Smarter Data Event in March. If you are a marketer working with confidential customer data then this event is for you. Here, they highlight details on privacy law reforms – to be discussed in detail at the event.

Hypermedia Unveils Creative Marketing Solution for Tip Top

November 30, 2020December 1, 2020

The latest offering from Hypermedia sees the retail media owner team up with Tip Top and MBM to deliver a special installation that is set to take the ice-cream-maker’s marketing to the next level.