Deep Dive Archives - New Zealand Marketing magazine

Destiny Bay turns wine heist into a selling point

In 2022, robbers broke into a wine retailer in Ponsonby, Auckland. Among the 56 exclusive vintages stolen, only one was from New Zealand.

Vistar Media’s Sandra Scott on how a smart combination of direct and programmatic out of home delivered impressive results.

How do you make an anti-drink driving campaign that does the numbers? McCann NZ figured it out in a pub toilet, with a booze accountant.

What is most important for dentsu Aotearoa? From campaigns to their guiding philosophy and company culture, it’s helping people thrive.

How does Ikea launch in a new country, where people think they already know the brand? With an allen key and the ‘Ikea, everywhere’ campaign.

Mitre 10 has made finding the right item much easier with its new feature: ‘Tap to Flash’, a first for New Zealand retail.

From Dancing Cossacks to Eminem Esque, here’s a rundown of memorable NZ political party campaign ads over the decades.

As the countdown to November’s general election continues, what can politicians in Aotearoa learn from campaigns overseas?

Reflection and connection were key for Air New Zealand’s latest ad. After 85 years, the airline delivers a nostalgic love song to Aotearoa.

When Jo Martin first heard about Breadywear – specialty clothing to help Kiwis take their Vogel’s overseas – she thought it was “wild”.