Media Mover: Duncan Garner
Popular newsman Duncan Garner talks about the very public fall of Today FM and his rise as MediaWorks’ No.1 podcast host.
Deep Dive
Back to basics
NZ Marketing editor, David Nothling Demmer in conversation with global brand consultant and acclaimed professor Mark Ritson
Election a must-see event for marketers
Political marketing experts share what to expect from this year’s election campaigns, and what the business world can learn from these.
Mobile advertising takes centre stage
We look at new developments in the mobile advertising space, including the impact of programmatic advertising.
Call me loyal, I’ll hold you loyal too
A long-term relationship is built on trust and belief, but it can also be enhanced with those magical reward points earned upon purchase.
Pandora’s box? Unleashing the power of AI
We explore how AI is shaking up the marketing industry and how we as an industry can prepare for the future.
Dialling up the creativity: The story behind Skinny’s ‘Phone It In’ campaign
From appearing on billboards to takeaway cups, and outside an exotic dance club, we go behind the scenes of Skinny’s ‘Phone It In’ campaign.
The taste of success: Bluebird’s seven-decade brand evolution
With Bluebird marking its impressive 70 year milestone of delighting Kiwis’ tastebuds, we delve into its appeal as a snacking sensation.
Walking the ‘wear-out’ line: A look at New Zealand’s most beloved ads
Not only does New Zealand have stunning landscapes and a unique culture, as a nation it also has a deep love for creative and memorable advertisements. Here’s a look into the trends emerging from The Research Agency and ThinkTV’s Favourite Ads survey to find out what goes into creating a successful and well-loved ad.
Spark Foundry brings the ‘silver platter’ to New Zealand
Nestled within the walls of the iconic Saatchi & Saatchi building, NZ Marketing visits Spark Foundry NZ 18 months after its inception.