Auckland FC is all about the fans
Before Auckland FC had kicked a ball in the Australian and New Zealand A-League, the club’s goal was clear: fans come first.
Deep Dive
Lessons from the Jaguar rebrand
Everyone had an opinion about the new Jaguar logo. Kiwi design experts have their say on what local brands can learn from it.
Why readers love magazines
Rumours of print’s demise have been around for years, but readers still love magazines. As life grows faster, mags – simple, lo-fi, unscrollable – are having a moment.
Clever marketing takes Kiwi brands global
From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.
What to watch in 2025
For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.
Game on! How gamers are welcoming brands into their virtual worlds
Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?
Yuck! Food campaign goes bad for a good cause
In an effort to reduce the amount of food waste Kiwis were creating, TBWA\ wanted to take out reality in front of everyone.
Four Square mascot Charlie takes centre stage for ‘hundy’
2024 marks the 100th birthday of Four Square, the iconic store. But Foodstuffs didn’t want to just rely on nostalgia, it undertook something new.
How marketers can capture the magic of sport
2024 has been a big year for sports in New Zealand and across the world, so where do marketers fit in the conversation?
Can brand and performance marketing be friends?
To end the debate, TikTok and Tracksuit came together to prove that brand marketing and performance marketing can indeed, be friends.