Lightforce Solar points Kiwis toward the sun
No maths, no environmental guilt trips… Why Lightforce Solar threw out the usual script and harnessed sports stars to grow the category.
Deep Dive
Griffin’s mini doco series is for when ‘life needs a biscuit’
Twenty-four biscuits in a day might be too many for most people, but Griffin’s latest campaign does just that – it’s what their customers want.
Destiny Bay turns wine heist into a selling point
In 2022, robbers broke into a wine retailer in Ponsonby, Auckland. Among the 56 exclusive vintages stolen, only one was from New Zealand.
Hybrid OOH creates campaigns that convert – Vistar Media
Vistar Media’s Sandra Scott on how a smart combination of direct and programmatic out of home delivered impressive results.
Behind the scenes: Booze maths never adds up
How do you make an anti-drink driving campaign that does the numbers? McCann NZ figured it out in a pub toilet, with a booze accountant.
Ikea launch in Aotearoa a ‘Swede success’
How does Ikea launch in a new country, where people think they already know the brand? With an allen key and the ‘Ikea, everywhere’ campaign.
Mitre 10 gets ‘flash’ with digital wayfinding tool
Mitre 10 has made finding the right item much easier with its new feature: ‘Tap to Flash’, a first for New Zealand retail.
Political campaigns that rocked NZ voters
From Dancing Cossacks to Eminem Esque, here’s a rundown of memorable NZ political party campaign ads over the decades.
People over policies: what NZ politicians can learn from overseas campaigns
As the countdown to November’s general election continues, what can politicians in Aotearoa learn from campaigns overseas?
Air New Zealand’s nostalgic love song to Aotearoa
Reflection and connection were key for Air New Zealand’s latest ad. After 85 years, the airline delivers a nostalgic love song to Aotearoa.