Wētā Workshop, MediaWorks, and MBM ‘trolls’ the norm with launch of 3DOOH billboards
Passengers passing through Wellington Airport during June and July encountered what appeared to be a troll causing chaos.
Advertising
Ad spend up despite Govt decline
NZ’s ad market has shrugged off a retraction in Government category ad spend to delive record ad spend in the past financial year.
Minding the gap with Sandra Scott of Vistar Media
Sandra Scott of Vistar Media shares her thoughts on the findings of the white paper ‘Mind the Gap’ and what we can learn from it.
Ad sector responds to climate emergency with launch of sustainability initiative
An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.
Agency perceptions 2023
Partnering up with TRA, NZ Marketing looks are the insights into the nature of working relationship between agencies and marketers.
Ads by the numbers
Statistics share what advertising spends and trends look like over the past five years since 2018 across each quarter.
The state of advertising in 2023
With the recent findings of the TRA Agency Perceptions Survey, we take a deep dive into the state of advertising in 2023 following turbulent times.
Anxious Gen-Z driving design trends
Adobe reveals that Gen Z are influencing the design trends of 2023 and we will be seeing the return of retro aesthetics, a focus on mental health and more.
Map of Adland 2023
Each year NZ Marketing maps out New Zealand’s Creative and Media Agencies. Here’s the 2023 edition of our Map of Adland.
Covid, who?
For most of 2020/21, Europe’s marketing and advertising industry was ruled by the pandemic. Now, it’s like it never happened.