Litter: the worst out of home campaign in the world
If packaging is a brand’s “silent salesperson”, what does litter say about you? Ad Net Zero’s Jenn Gunn on an initiative to avoid this negative exposure.
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Advertising
A collection of stories and features about advertising and creativity, published in NZ Marketing magazine. This section is sponsored by Federation, one of Aotearoa’s leading independent advertising agencies.
Packaging picks that think outside the box
Another day, another cardboard delivery. But recent activations prove packaging doesn’t have to be boring. Here are some of our favourites.
Pre-packed produce helps boost veggie consumption
While New Zealand horticulture exports are on the rise, the domestic market is tough. Packaging could help improve grower returns.
Brands go bold with packaging
As the way we shop changes, the role of packaging is evolving as designs need to stand out both in-store and on social media.
Progress is messy but it matters – TRA
For our first temperature check on the mood of the nation in 2025, TRA investigated how New Zealanders and Australians view progress.
Asahi takes fans on an express trip to Japan
Instead of the usual PR launch, Asahi Super Dry Nama Jokki returned to Aotearoa with a pop-up experience featuring J-pop beats and DIY ramen.
Subtle by Lumo gently comes alive
Lumo’s motion-enabled digital out of home format, Subtle, is now live on six screens in Auckland’s CBD and city fringe.
How Subtle by Lumo was set in motion
As Subtle by Lumo opens a world of new possibilities to digital outdoor, Lumo CEO Phil Clemas talks to NZ Marketing about getting ‘gentle motion’ on screen.
Real staff shine in brand ads
Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.
Why does advertising ignore the over-55s?
Are advertisers missing the mark with over-55s? How to connect with NZ’s wealthiest cohort, and what to do about the industry’s ‘ageism’.