What drives sales? Making your audience hungry (and happy)
TRA Head of Strategy Carl Sarney looks back at four years of data analysis and discovers the power of making your audience feel hungry.
Advertising
Creativity without borders
There are a number of global agencies in New Zealand, but what makes them still Kiwi at heart?
Mass reach as well as personalisation – why programmatic out-of-home is the ‘sweet spot’
Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.
Back to the future: the return of the advertising commission model
Harry Dalton, founder of Academy Agency, announced via Instagram on November 13 that his agency would be swapping from monthly package deals to a commission model.
Behind the scenes: Gravy Train puts KFC back on track
In an effort to introduce KFC’s new marketing strategy, the fast-food chain teamed up with Special PR to get things on the road.
Not much change, but a lot of differences
For the first time Australians were surveyed on what their favourite ad is, so what is the difference between the two audiences?
The secret to becoming New Zealand’s favourite ad
Regular Carl Sarney from TRA talks what it takes to make it onto the list of New Zealand’s top 10 ads.
Rethinking integration: PR agencies roll with the changing tide
Caitlin Salter talks to the top PR agencies in the country and how they have evolved to offer more than just damage control.
Deep in the data
Creative and tech studio, Daylight work alongside global health leaders like UNICEF and WHO on a digital capsule of Covid-19.
The power of AI in advertising
Graham Medcalf navigates how AI and machine learning will impact the marketing and advertising industry.