Advertising

In an effort to introduce KFC’s new marketing strategy, the fast-food chain teamed up with Special PR to get things on the road.

For the first time Australians were surveyed on what their favourite ad is, so what is the difference between the two audiences?

Regular Carl Sarney from TRA talks what it takes to make it onto the list of New Zealand’s top 10 ads.

Caitlin Salter talks to the top PR agencies in the country and how they have evolved to offer more than just damage control.

Creative and tech studio, Daylight work alongside global health leaders like UNICEF and WHO on a digital capsule of Covid-19.

Graham Medcalf navigates how AI and machine learning will impact the marketing and advertising industry.

Chief Experience and Delivery Officer, Andrea Meredith talks the money-making opportunities in the experience economy.

Graham Medcalf takes a deep dive into why New Zealand’s indie agencies are some of the best in the world.

2023 was undeniably the year of the Warriors and their marketing team saw this as an opportunity to shift how they approached a regular season.

Every three months, TRA and ThinkTV look into everyone’s favourite TV commercials and their effectiveness.