Between Two Beers: the podcast backstory
How the Between Two Beers podcast went from a couple of old friends with a $200 microphone to one of Aotearoa’s favourite listens.
Media intelligence brought to you by 
Media
ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’
ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.
Modern PRs: the Swiss Army knives of storytelling
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.
In the mix
As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.
Theatre company flips the script
For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.
The rise of retail media
In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.
Making the most of it
Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.
The last of the mass media
Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.
Reaching for the Sky
Sarah Pepworth was revealed to be the newly-appointed Head of Brand Marketing at Sky and we catch up with her to discuss the company’s future vision.
Battle of the budgets: PR and the paid vs earned debate
NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.