NZ Marketing chats to Rufus Chuter Managing Partner at Together about what makes for a good media strategy and how to best connect this to brand strategy.
It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.
What are the keys to getting the most out of your relationship with a media planner? Jonathan Cotton picks some big brains at MediaCom to find out.
It’s an omni-channel, context-sensitive, hyper-personalised world out there, and customers expect consistent brand interactions across every touch point. Paid, earned and owned – someone’s going to have to bring it all together. Jonathan Cotton asks who and how?
In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.
Easter is a time for everyone to stock up on groceries, books, fancy lunches and dinners – and take well-deserved breaks. Tasman Page says this time of year is also the perfect opportunity for businesses to learn how to effectively use social media to provide the best information and experiences for consumers during big spending periods.
A marketer who knows how to get the most out of her magazine advertising is Karen Warman, Marketing Manager at Resene. She speaks to NZ Marketing about the power of bespoke magazine marketing.
We get reaction to the Google, Facebook, Australian Government showdown over the News Media Bargaining Code, and asks how this may play out in New Zealand.
An exclusive chat with Jodi O’Donnell, Commercial Director at TVNZ, on why the broadcaster is the media business of choice for most Kiwis, how the challenge of Covid-19 has effected this and what she’s doing to better engage marketers.
As marketing budgets are slashed and companies look to maximise ROI with minimal spend, Melanie Spencer says brands need to be more social media savvy than ever before.