Rethink attention through a retail lens
Katie Smith of oOh!media says advertisers should view retail as a strategic environment delivering connection, context and influence.
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Media
A collection of media stories and features published in NZ Marketing magazine. This section is sponsored by Together, NZ’s largest independent media agency.
Why print remains relevant
Allied Media titles are trusted by South Island readers with time and money to spend, says national sales manager Nic Dahl.
AI filters are changing the structure of market access
For decades, marketers have learned how to interrupt, persuade, target, optimise and convert attention. But AI is causing a seismic shift.
Hybrid OOH creates campaigns that convert – Vistar Media
Vistar Media’s Sandra Scott on how a smart combination of direct and programmatic out of home delivered impressive results.
Lessons from Australia’s social media ban
Australia’s teen social media ban is a warning shot and an opportunity, says Together’s Rufus Chuter. He has some tips on how NZ can prepare.
How brands can take customers from search bar to shopping basket
While online experiences play a central role in retail media, Samantha Osborne says the omnichannel approach still works best.
Creative closer: Dylan Schwartz on what makes great video
Dylan Schwartz, managing director at Toast Creative, on filming in the mountains and what makes great video.
AI-driven marketing starts with infrastructure
As generative AI reshapes the ecosystem, infrastructure is marketing’s next advantage, says Suraj Barnawal from Together.
March 2026 month in media
In March, the Together team highlights key media stories and one standout campaign, covering attention, readership shifts and AI risks.
Forget AI v analogue – here’s how to crack brand video in 2026
In 2026, standout brand videos will move beyond flashy AI and trends, winning through strategy and storytelling, says Lou Harness.