Media

The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.

As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.

For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.

In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.

Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.

Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.

Sarah Pepworth was revealed to be the newly-appointed Head of Brand Marketing at Sky and we catch up with her to discuss the company’s future vision.

NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.

Unpack the potential of social media to ensure your brand’s voice is heard above the clamor.

We delve into the findings of the latest Curia Media Bias Poll and examine what polls like this actually tell us beyond the first glance.