Hybrid OOH creates campaigns that convert – Vistar Media
Vistar Media’s Sandra Scott on how a smart combination of direct and programmatic out of home delivered impressive results.
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Media
A collection of media stories and features published in NZ Marketing magazine. This section is sponsored by Together, NZ’s largest independent media agency.
Lessons from Australia’s social media ban
Australia’s teen social media ban is a warning shot and an opportunity, says Together’s Rufus Chuter. He has some tips on how NZ can prepare.
How brands can take customers from search bar to shopping basket
While online experiences play a central role in retail media, Samantha Osborne says the omnichannel approach still works best.
Creative closer: Dylan Schwartz on what makes great video
Dylan Schwartz, managing director at Toast Creative, on filming in the mountains and what makes great video.
AI-driven marketing starts with infrastructure
As generative AI reshapes the ecosystem, infrastructure is marketing’s next advantage, says Suraj Barnawal from Together.
March 2026 month in media
In March, the Together team highlights key media stories and one standout campaign, covering attention, readership shifts and AI risks.
Forget AI v analogue – here’s how to crack brand video in 2026
In 2026, standout brand videos will move beyond flashy AI and trends, winning through strategy and storytelling, says Lou Harness.
February 2026 Month in Media
Every month the Together team highlights five media stories that defined the month. February’s word of the month was momentum.
January 2026 Month in Media
Together’s January 2026 round-up of media stories highlights how interfaces consumers use to discover brands are changing rapidly.
How to win on LinkedIn
LinkedIn works, as long as you’re not using it like it’s 2022. LinkedIn and social selling specialist Kate Nankivell has tips for success.