Profiles

New Marketing and Digital GM at the Public Trust, Lyndsey Francis, is looking forward to building the future of a brand that has played an important role in Kiwis lives for nearly 150 years.

After an accidental segue into marketing while studying a Bachelor of Commerce at the University of Auckland, Alex Williams’ career has led to her becoming Digital Marketing Manager at Fonterra.

Not many brands reach 40 years old, particularly within the liquor category. However, last September, Liquorland celebrates four decades of retail, which it says wouldn’t be possible without always putting the customer first.

As ANZ works towards understanding what drivers will ensure their customers’ banking and financial wellbeing needs are met, personalisation has become a key ingredient in a cultural change at the bank. David Nothling-Demmer spoke to General Manager of Marketing Matthew Pickering and Head of Customer Value Diana Van Nispen.

As Air New Zealand looks to revive its business on the back of the pandemic, David Nothling-Demmer asks what it takes to get a (re)brand strategy off the ground and flying high. The airline’s General Manager Brand & Marketing Jeremy O’Brien has the answers…

We talked to EightyOne Managing Director Matt West about how Wellington’s largest independent agency is using good data and super creativity to change the world.

Tom Raybould is just the right mix of creative and analytic for a career in radio. Mollie Edwards sits down with this up-and-comer for a discussion on the future of advertising and radio’s role in it. 

Jacqui Robins is a creative spirit with a love for anything artistic. So, it’s no surprise that this Up & Comer helps tell the story of some of the country’s biggest, most creative media brands. She shares with Mollie Edwards her passion for radio and why she relishes the challenge of marketing in the media space.