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Rufus Chuter on the Resurgence of Media Strategy

Sharesies Named Breakthrough Brand of 2021

Industry Insight

Rufus Chuter on the Resurgence of Media Strategy

August 31, 2021September 16, 2021

NZ Marketing chats to Rufus Chuter Managing Partner at Together about what makes for a good media strategy and how to best connect this to brand strategy.

Sharesies Named Breakthrough Brand of 2021

August 31, 2021August 31, 2021

Interbrand Australia and New Zealand has revealed the brands across the region with the potential to become global icons, including New Zealand-based B Corp broker, Sharesies.

The Big Tech Shifts Marketers Need to Know About

July 29, 2021July 29, 2021

It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.

Customer Experience Alone Won’t Help Businesses Grow in a Post-Covid World

July 15, 2021July 15, 2021

The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.

Brand Values Now the Key Drivers of Customer Loyalty

July 9, 2021July 15, 2021

New research from Toluna points says that the concept of consumer loyalty has been turned on its head with Kiwis now more inclined to support brands who align with their personal values.

4 Tips For More Successful Media Planning

June 30, 2021June 30, 2021

What are the keys to getting the most out of your relationship with a media planner? Jonathan Cotton picks some big brains at MediaCom to find out.

Deep Dive

Breaking Down the Silos

August 31, 2021August 31, 2021

Are silos the enemy of effective marketing? In a time of greater connectedness and integration, David Nothling-Demmer puts the question to leading marketers as they look to best navigate the nuances of modern marketing.

The Future of Events

July 3, 2021July 8, 2021

Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality? Jonathan Cotton asks the question of marketers looking to leverage new technologies and (forced) trends so to maximise brand exposure and ROI.

Google’s Matthew Davison on Privacy, Fake News and Sales Strategy

June 11, 2021June 11, 2021

The idea of convincing somebody else that he has something of value worth buying gets Matthew Davison’s heart racing (as if storm chancing and volcano exploring isn’t enough). The Head of Sales at Google New Zealand shares unique insight into his winning sales strategy and how he’s navigating the challenges of Covid-19, privacy breaches and fake news.

Better Customer Experience: Art or Science?

April 8, 2021April 8, 2021

Businesses who continue to elevate their customer experience offering from ordinary to extraordinary are triumphing over their competitors. But, while many brands talk a big CX game, many more still grapple with its implementation. David Nothling-Demmer asks what’s the big deal with CX as he maps out what Kiwi companies are doing to up their game.

Opinion

Expectations of Experiences in a Pandemic

August 31, 2021August 31, 2021

Mastercard’s inaugural Priceless Experiences Research highlights three key areas in how consumers have changed their behaviour: At My Best, Expanding Horizons and Breaking Away. Here the brand’s Kirsty Redfearn unpacks the research and explains how Mastercard is continually adapting to engage with consumers.

Pairing Strategy with Creativity to Make Your Content Work For You

July 29, 2021July 29, 2021

Apple’s New Privacy Features to Restrict Email Tracking

June 30, 2021July 3, 2021

Strategic Leadership: Demystifying the Skills of the Future

June 11, 2021June 11, 2021

Profiles

Dial Up the Data: Up & Comer Vlad Petrovic

April 22, 2021April 22, 2021

Crafting a cool customer experience is what Vlad Petrovic does well, and he does it with heaps of data. Mollie Edwards chats with this Up & Comer about why brands should be embracing data-driven tech to improve their marketing efforts.

Meet Olivia Robins, a Talented Brand Manager at Frucor Suntory

March 26, 2021March 26, 2021

Marketing Powerhouse: Meridian’s Michael Healy

February 25, 2021March 25, 2021

Helen Flannery: Marketing New Zealand Police Style

February 16, 2021March 25, 2021

From our Partners

Media Strategy: Thinking Bigger

July 29, 2021July 29, 2021

With the right mix of data smarts and future-focused media minds, MediaCom is helping brands better connect with consumers. Managing Director Zac Stephenson and Head of Strategy & Solutions Rikki Townsley explain why a ‘bigger picture’ approach to media planning is helping realise short- and long-term success for their clients.

Data on Demand: Putting Some Muscle Into Les Mills’ Pure Play Bid

July 8, 2021July 8, 2021

Catchi’s optimisation programme has driven real gains for Les Mills. Now, as the fitness business grows its online option, the pair are breaking new ground, ditching old models and bringing clarity to analytics and optimisation complexity.

Decoding Data and Digital

July 3, 2021July 3, 2021

We chat to ReachMedia’s Head of Product Tim Macmillan and Digital Product Manager Johanna Cotter about what makes them the leaders of smart digital and letterbox solutions.