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Contextualising the Facebook, Google, News Media Bargaining Debacle

Jason Wells on Data in the Time of Covid-19

Industry Insight

New Research: Motive Trumps Incentive in Covid-19 Advertising

March 2, 2021March 2, 2021

New research could provide critical insights for marketers and creatives when producing Covid-19 advertising. Experts say advertising campaigns in general need to model positive internal motivation rather than external reasons like reward or punishment if they are to be effective.

News Media Bargaining Code and Facebook, Google

Contextualising the Facebook, Google, News Media Bargaining Debacle

February 25, 2021February 25, 2021

We get reaction to the Google, Facebook, Australian Government showdown over the News Media Bargaining Code, and asks how this may play out in New Zealand.

Lessons in Brand Marketing for 2021

February 19, 2021February 19, 2021

With the world much changed in the past 12 months, brands have had to reevaluate their offerings and strategies as to the best approach for engaging customers. From media plans and e-commerce integration to creative brand building and agency relationships, Bruce Gourley shares his insights into the future of brand marketing in New Zealand.

Marketers Assess Impact of 2020 on the Future of Advertising

February 18, 2021February 18, 2021

New research into expert opinion on the impact of 2020 on the future of advertising has been released and the findings point to eight scenarios marketers think are likely by 2030.

The Elephant Degustation: A Long-term Approach to Recovering Stronger

February 11, 2021February 11, 2021

Carl Sarney Head of Strategy at TRA offers unique insight from a roundtable discussion involving a group of Chief Marketing Officers from around Auckland.

Insight From the Indelible Mark Ritson

February 11, 2021February 11, 2021

When a crisis occurs, who do you call? Who indelibly comes to mind? Ghostbusters, Batman, Wonder Woman? We know no fantasy fictional character who can aid during this Covid-19 pandemic. But, we do know a super-marketer.

Deep Dive

Jason Wells on Data in the Time of Covid-19

February 24, 2021February 25, 2021

For a conversation on the importance of data-driven communication strategies, NZ Marketing wanted to profile Dr Ashley Bloomfield, New Zealand’s reigning King of Covid-19 data. But instead opted for King of concepts at DOT Loves Data, Jason Wells, who shares his industry insight on the importance of data.

Behind the Scenes With VMLY&R and Ryman Healthcare’s ‘Ryman Pioneers’

February 15, 2021February 24, 2021

New Zealand’s largest retirement village operator, Ryman Healthcare, and brand experience agency VMLY&R have joined forces to bring a fun, eye-opening campaign to the public, with the motive to reset expectations of retirement life.

The Digital Direction: Customer Experience of the Future

February 11, 2021February 11, 2021

Courtney Devereux hears from marketing thought leaders on how current and forecasted digital trends are helping marketers better navigate the customer journey.

Marketing Brand NZ to Kiwis

February 3, 2021February 3, 2021

While much of the world is still under the grips of the pandemic, New Zealand is opening up for business – but with a difference. With our borders largely closed to the outside world, and in a country reliant on selling Brand NZ to foreign markets, Graham Medcalf asks how marketers have pivoted and repositioned their brands to appeal to Kiwis.

Opinion

Crushing on Mark Ritson

January 13, 2021January 13, 2021

Marketing consultant Gemma Ede shares what she and Mark Ritson have to say about being a badass brand in 2021.

The Everyday Heroes of 2020: The Importance of Knowing your Brand’s Social Role

December 18, 2020January 13, 2021

Cookies Were a Sugar Fix for Marketers, but Now it’s Time for Some Real Nourishment

November 25, 2020November 25, 2020

How to Identify Untapped Customer Insights and Needs to Drive Innovation

November 18, 2020November 23, 2020

Profiles

Marketing Powerhouse: Meridian’s Michael Healy

February 25, 2021February 25, 2021

On the back of the 2020 TVNZ-NZ Marketing Awards, NZ Marketing chats to Michael Healy, CMO at Meridian Energy about what it takes to be an award-winning marketer, his work at the energy provider and how brands can better connect with Kiwis.

Helen Flannery: Marketing New Zealand Police Style

February 16, 2021February 25, 2021

Barend van der Maas on Customer Loyalty and Data-Driven Marketing

February 11, 2021February 12, 2021

Izis Weatherhead: Building the BK Brand

February 3, 2021February 8, 2021

From our Partners

Do You Hold Customer Data? (Of Course You Do)

February 10, 2021February 10, 2021

The Marketing Association will be holding its annual Smarter Data Event in March. If you are a marketer working with confidential customer data then this event is for you. Here, they highlight details on privacy law reforms – to be discussed in detail at the event.

Hypermedia Unveils Creative Marketing Solution for Tip Top

November 30, 2020December 1, 2020

The latest offering from Hypermedia sees the retail media owner team up with Tip Top and MBM to deliver a special installation that is set to take the ice-cream-maker’s marketing to the next level.

More Retail for Your Marketing with Holiday Hotspots

November 10, 2020November 10, 2020

Boutique retail media owner Hypermedia repackages its national media network to offer brands unique access to holidaying audiences across New Zealand.