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Between Two Beers: the podcast backstory

Industry Insight

Between Two Beers: the podcast backstory

April 7, 2025April 4, 2025

How the Between Two Beers podcast went from a couple of old friends with a $200 microphone to one of Aotearoa’s favourite listens.

ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’

April 7, 2025April 10, 2025

ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.

AI in 2025 and beyond

April 2, 2025April 2, 2025

OpenAI version five is due out in the coming year, promising to be 100 times more powerful than the last iteration.

Name that tune: advertising jingles are back in fashion

April 2, 2025April 10, 2025

Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.

Market your way to recovery

April 1, 2025April 1, 2025

New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.

Clicking together: the new age of social media

April 1, 2025April 1, 2025

Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.

Deep Dive

Lessons from the Jaguar rebrand

April 17, 2025April 17, 2025

Everyone had an opinion about the new Jaguar logo. Kiwi design experts have their say on what local brands can learn from it.

Why readers love magazines

April 7, 2025April 4, 2025

Rumours of print’s demise have been around for years, but readers still love magazines. As life grows faster, mags – simple, lo-fi, unscrollable – are having a moment.

Clever marketing takes Kiwi brands global

March 5, 2025April 1, 2025

From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.

What to watch in 2025

February 27, 2025April 1, 2025

For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.

ThinkTV launches special edition of NZ Marketing mag

Clever marketing takes Kiwi brands global

Why readers love magazines

Goodbye funnel… hello figure 8

Playful is the new purpose-driven advertising

How to make your NZ Marketing Awards entry stand out to judges

Between Two Beers: the podcast backstory

ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’

AI in 2025 and beyond

Name that tune: advertising jingles are back in fashion

Market your way to recovery

Clicking together: the new age of social media

Lessons from the Jaguar rebrand

Why readers love magazines

Clever marketing takes Kiwi brands global

What to watch in 2025

Is the sales funnel actually a figure 8?

When the founder is the face of your brand

Mr Bates vs The Marketers?

UFO Rodeo, the origin story

Student radio station 95bFM is the definition of resilience

Crime reporter says the story is in the detail

New Marketing Association training workshops for 2025

Milk and Tegel serve up a fresh take on free-range

The Monkeys are now Droga5 Aotearoa. They plan to make it interesting