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Customer Experience Alone Won’t Help Businesses Grow in a Post-Covid World

Brand Values Now the Key Drivers of Customer Loyalty

Industry Insight

Customer Experience Alone Won’t Help Businesses Grow in a Post-Covid World

July 15, 2021July 15, 2021

The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.

Brand Values Now the Key Drivers of Customer Loyalty

July 9, 2021July 15, 2021

New research from Toluna points says that the concept of consumer loyalty has been turned on its head with Kiwis now more inclined to support brands who align with their personal values.

4 Tips For More Successful Media Planning

June 30, 2021June 30, 2021

What are the keys to getting the most out of your relationship with a media planner? Jonathan Cotton picks some big brains at MediaCom to find out.

Getting Strategic About Brand Positioning

June 16, 2021June 17, 2021

Annie Dow has been in the brand design business for over 25 years, and is an advocate for using a brand’s positioning to help grow business. She’s made it her mission to share with people the value of design to all businesses – especially when it comes to strategic brand positioning.

Inside the June/July 2021 Issue of NZ Marketing

June 11, 2021June 15, 2021

Throughout this issue of NZ Marketing you will read insights from marketers, brand guardians, creative, strategic, and business leaders about how they are best navigating ‘Strategy’.

MarTech Management and the Key to Better Customer Data Insights

June 11, 2021June 11, 2021

Matt Jarman Head of Insight & Analytics at TRACK Aotearoa sits down with me for a discussion on how marketers can get their MarTech working smarter when interpreting customer data.

Deep Dive

The Future of Events

July 3, 2021July 8, 2021

Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality? Jonathan Cotton asks the question of marketers looking to leverage new technologies and (forced) trends so to maximise brand exposure and ROI.

Google’s Matthew Davison on Privacy, Fake News and Sales Strategy

June 11, 2021June 11, 2021

The idea of convincing somebody else that he has something of value worth buying gets Matthew Davison’s heart racing (as if storm chancing and volcano exploring isn’t enough). The Head of Sales at Google New Zealand shares unique insight into his winning sales strategy and how he’s navigating the challenges of Covid-19, privacy breaches and fake news.

Better Customer Experience: Art or Science?

April 8, 2021April 8, 2021

Businesses who continue to elevate their customer experience offering from ordinary to extraordinary are triumphing over their competitors. But, while many brands talk a big CX game, many more still grapple with its implementation. David Nothling-Demmer asks what’s the big deal with CX as he maps out what Kiwi companies are doing to up their game.

Jason Wells on Data in the Time of Covid-19

February 24, 2021February 25, 2021

For a conversation on the importance of data-driven communication strategies, NZ Marketing wanted to profile Dr Ashley Bloomfield, New Zealand’s reigning King of Covid-19 data. But instead opted for King of concepts at DOT Loves Data, Jason Wells, who shares his industry insight on the importance of data.

Opinion

Apple’s New Privacy Features to Restrict Email Tracking

June 30, 2021July 3, 2021

Just when email-savvy marketers thought they were safe, and were laughing at their cookie/ device-based counterparts, Qassem Naim says new tracking restrictions stand to impact email marketing, lead generation, and customer journey management.

Strategic Leadership: Demystifying the Skills of the Future

June 11, 2021June 11, 2021

Techweek AI Debate: That AI Delivers Better Customer Experience Than Humans

June 3, 2021June 10, 2021

Third-party Cookies and the Next Decade of Digital Marketing

April 13, 2021April 14, 2021

Profiles

Dial Up the Data: Up & Comer Vlad Petrovic

April 22, 2021April 22, 2021

Crafting a cool customer experience is what Vlad Petrovic does well, and he does it with heaps of data. Mollie Edwards chats with this Up & Comer about why brands should be embracing data-driven tech to improve their marketing efforts.

Meet Olivia Robins, a Talented Brand Manager at Frucor Suntory

March 26, 2021March 26, 2021

Marketing Powerhouse: Meridian’s Michael Healy

February 25, 2021March 25, 2021

Helen Flannery: Marketing New Zealand Police Style

February 16, 2021March 25, 2021

From our Partners

Data on Demand: Putting Some Muscle Into Les Mills’ Pure Play Bid

July 8, 2021July 8, 2021

Catchi’s optimisation programme has driven real gains for Les Mills. Now, as the fitness business grows its online option, the pair are breaking new ground, ditching old models and bringing clarity to analytics and optimisation complexity.

Decoding Data and Digital

July 3, 2021July 3, 2021

We chat to ReachMedia’s Head of Product Tim Macmillan and Digital Product Manager Johanna Cotter about what makes them the leaders of smart digital and letterbox solutions.

Thinking Long-term for Sustained Success

June 11, 2021June 11, 2021

In a marketing world increasingly defined by short-termism, thinking long-term has never been more important. When it comes to media behaviours and planning, Jaguar Land Rover New Zealand is well quipped for the long journey ahead. This, thanks to a partnership with Together which has seen these luxury brands test and evolve their digital media and marketing strategies long-term.