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How to achieve full potential on LinkedIn

Businesses must evolve campaigns to suit current market – Toluna

Industry Insight

How to achieve full potential on LinkedIn

May 13, 2022May 13, 2022

Reputation and relationships are crucial in business, which is why networking and influencing are integral to growing a brand, whether that’s for a company or a professional. Stanley Henry shares insight on how to grow your network online.

Recognising excellence: Crafting a stand-out Awards entry

May 6, 2022May 10, 2022

It’s time to start putting together your entries for the TVNZ-NZ Marketing Awards. With an expanded programme and brand new categories, what exactly are the judges looking for this year? Michael Friedberg, 2022 Convenor of Judges, tells you everything you need to know to shine.

Businesses must evolve campaigns to suit current market – Toluna

May 5, 2022May 6, 2022

With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money says market research company Toluna New Zealand.

NZ Marketing Map of Adland 2022

April 11, 2022April 11, 2022

In the March/April 2022 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.

Inside the March/April 2022 Issue of NZ Marketing

April 11, 2022April 27, 2022

This issue of NZ Marketing is dedicated to the changing face of Adland as we unpack the significant disruption the advertising industry has seen in the past year. What does it mean for the direction the industry is headed, and how is it impacting on the market and the needs of marketers.

Crumbling Cookies

January 25, 2022January 25, 2022

In January 2020 Google announced that third-party cookies would be phased out and by 2022/3 would no longer be available for companies to use. NZ Marketing spoke to the team at Together to get their take on what this means for marketers.

Deep Dive

Permission to personalise: Safeguarding your social media strategy

February 24, 2022April 7, 2022

Targeting individuals through social media is a strategy marketers are increasingly good at – and one that pays off. But with privacy concerns and the need to remain relevant in a crowded market ever present, content producers can’t simply rest on the data. So, we engage social media experts to ask what makes for a winning strategy and discover insights from brands realising the results.

Annemarie Browne of Lotto NZ

February 22, 2022April 7, 2022

After winning Marketer of the Year at the 2020 TVNZ-NZ Marketing Awards a year ago, Annemarie Browne reflects on marketing in a pandemic, embracing
the needs of customers and tapping into emotion with ‘Imagine’.

Getting creative with PR

February 22, 2022April 7, 2022

Mollie Edwards chats to professionals at agencies that have recently bolstered their media integration, hears from those who’ve been in the PR game for many years and looks at what this change means for the industry.

Behind the scenes of ‘Life Needs More Sky’

February 20, 2022April 7, 2022

Having under-invested in the Sky brand for some time, and with brand health declining, the entertainment company teamed up with DDB Aotearoa to reignite a latent love for Sky, which meant enlisting an adorable cast.

From our Partners

The MA Accelerator

May 5, 2022May 5, 2022

Marketing Association is introducing a new programme designed to support emerging marketing leaders to hone their skills before making their big step into a head role in the marketing.

Delivering the best of global and local

February 17, 2022April 27, 2022

Kantar, a global full-service, data-driven insights and consulting company has integrated with Colmar Brunton – New Zealand’s most awarded market research firm. This significant investment combining the agencies’ global resources with local insights and experts, offers Kiwi businesses more reach and faster service when exploring their brand, advertising, customer experience and development strategies.

Is your brand fit for the future?

January 25, 2022January 25, 2022

By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna’s Regional Director Stephen Walker explains how his company is helping brands explore tomorrow, now.