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Lifting the lid on creative Wellington

Behind the Scenes with Trustpower and Art & Industry’s ‘Lost and Found’

Industry Insight

Inside the December 2021/January 2022 Issue of NZ Marketing

December 2, 2021December 2, 2021

This issue of NZ Marketing magazine is all about discovery, innovation and embracing the future of marketing. From celebrating the winning marketers and marketing initiatives at the 2021 TVNZ-NZ Marketing Awards, and how they’re pioneering new paths in their respective disciples, to unpacking the biggest trends expected to shape the industry in the coming year, this issue truly forward-focused.

The Great Reopening: Rachel Ellerm

November 29, 2021November 29, 2021

Rachel Ellerm of Lion New Zealand says that getting back to ‘normal’ is still very much rooted in getting the basics right – and connecting with Kiwis in a meaningful way.

The Great Reopening: Andrew Cooper of Electric Kiwi

November 26, 2021November 29, 2021

oOh!media and NZ Marketing magazine continue with ‘The Great Reopening’ series – a focus on New Zealand’s Recovery and the return to life Out of Home – as we chat with Andrew Cooper, CMO at Electric Kiwi.

The Great Reopening: Bríd Drohan-Stewart of Woolworths NZ

November 25, 2021November 29, 2021

oOh!media is proud to support the TVNZ-NZ Marketing Awards and the category of Marketer of the Year. As part of our Great Reopening series, oOh!media and NZ Marketing magazine want to gain insight into how these esteemed marketing leaders are planning their roads to recovery, and get their views on what lies ahead. First up, Bríd Drohan-Stewart.

Brand Strategy Quick-Fire with Kirsten Ogden

September 30, 2021September 30, 2021

At its simplest and most powerful, Kirsten Ogden of Woods Agency says brand strategy is the acknowledgement that you’re in a relationship with your customer. Here, she explains how marketers should be working with their agency partners to grow this relationship.

Content Marketing the Way of the Future for Kiwi Publishers

September 30, 2021September 30, 2021

Content marketing is an increasingly important revenue generator for New Zealand magazine publishers, this according to an informal Magazine Publishers Association survey. It also has the potential to give marketers greater access to audiences with significantly less output.

Deep Dive

Horse’s Mouth: Megan Clark Cook of Wunderman Thompson

December 6, 2021December 6, 2021

Wunderman Thompson is a leading creative agency specialising in building personalised connections and enduring relationships through advertising, digital and experiences.

Meet the New Progressive CMO

December 2, 2021December 2, 2021

With marketing only becoming more diverse and complex with the introduction of new technologies and ideologies, it’s the role of the CMO to be across it all. NZ Marketing profiles the progressive CMO of the future as the current crop of leaders tell what top traits are needed to make a mark.

Lifting the lid on creative Wellington

November 27, 2021November 29, 2021

Home to the central government, a thriving film industry, the Royal New Zealand Ballet, two universities and a more than generous distribution of incredibly steep hills, Te Whanganui-a-Tara has built a reputation as the heart of New Zealand’s creativity.

Behind the Scenes with Trustpower and Art & Industry’s ‘Lost and Found’

November 26, 2021November 30, 2021

With the belief that emotional brand advertising should sit at the heart of a successful long-term marketing campaign, Trustpower and Art & Industry set out to create a strong, emotional story that people would really feel.

Opinion

Help your brand live up to its potential with optimised brand health tracking

November 9, 2021November 15, 2021

Don’t you hate the term ‘never lived up to their potential? We often hear it when talking about up-and-coming sports players or when successful people fall off the wagon. It’s really a term that suggests you had everything there and going for you, but you didn’t use it.

How Your Brand Can Be a Better Talent-Magnet

October 8, 2021October 8, 2021

Meet Robyn, Facebook’s Experimental Automated Marketing Mix Modelling Code

October 8, 2021October 8, 2021

Get Personal! Know Your Business

September 23, 2021October 4, 2021

Profiles

Making Waves: Up-&-comer Tom Raybould

December 2, 2021December 2, 2021

Tom Raybould is just the right mix of creative and analytic for a career in radio. Mollie Edwards sits down with this up-and-comer for a discussion on the future of advertising and radio’s role in it.

Up-&-comer Jacqui Robins is Bang on Brand

September 23, 2021September 23, 2021

Dial Up the Data: Up & Comer Vlad Petrovic

April 22, 2021April 22, 2021

Meet Olivia Robins, a Talented Brand Manager at Frucor Suntory

March 26, 2021March 26, 2021

From our Partners

Media Strategy: Thinking Bigger

July 29, 2021July 29, 2021

With the right mix of data smarts and future-focused media minds, MediaCom is helping brands better connect with consumers. Managing Director Zac Stephenson and Head of Strategy & Solutions Rikki Townsley explain why a ‘bigger picture’ approach to media planning is helping realise short- and long-term success for their clients.

Data on Demand: Putting Some Muscle Into Les Mills’ Pure Play Bid

July 8, 2021July 8, 2021

Catchi’s optimisation programme has driven real gains for Les Mills. Now, as the fitness business grows its online option, the pair are breaking new ground, ditching old models and bringing clarity to analytics and optimisation complexity.

Decoding Data and Digital

July 3, 2021July 3, 2021

We chat to ReachMedia’s Head of Product Tim Macmillan and Digital Product Manager Johanna Cotter about what makes them the leaders of smart digital and letterbox solutions.