Home - New Zealand Marketing Magazine

Seeking brand fame? Let earned do the heavy lifting

Theatre company flips the script

Industry Insight

In the mix

October 16, 2024October 1, 2024

As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.

Theatre company flips the script

October 14, 2024October 1, 2024

For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.

The rise of retail media

October 9, 2024October 1, 2024

In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.

Grassroots connections

October 3, 2024October 1, 2024

One in seven Kiwis live rurally, so how can brands tap into this market and make it worth it? Niko Kloeten investigates.

‘Hears’ the thing about audio

September 27, 2024September 20, 2024

After the cancellation of select news programmes, Kiwis are eyeing up new places where they can consume content, and that includes the audio space.

Pitch Perfect Broadcast

September 24, 2024September 20, 2024

For the first time, the 2024 finals for Super Rugby Aupiki was streamed on TikTok and we get the behind the scenes look of how it all went down.

Deep Dive

Can brand and performance marketing be friends?

October 1, 2024October 1, 2024

To end the debate, TikTok and Tracksuit came together to prove that brand marketing and performance marketing can indeed, be friends.

Brat summer; is it hot or not?

August 26, 2024August 26, 2024

Every social media manager wants to get on the latest trends like brat summer, but sometimes it is ok to say no.

Behind the scenes: Driving hotter sales over summer

July 1, 2024June 26, 2024

DDB Group Aotearoa gives us a behind the scenes look on their popular and funny summer Driver Tax campaign.

Transforming New Zealand SMEs for global markets – Milk & BLUNT

April 15, 2024March 15, 2024

Strategic brand agency, Milk talks through their rebranding process for BLUNT as they meet global demand.

Global AF: Kiwi mocktails take US by storm

Brat summer; is it hot or not?

The Morning Shift shifts the audio space

One NZ CEO Jason Paris joins YouTube NZ Marketing Awards Hall of Fame

In the mix

Theatre company flips the script

The rise of retail media

Grassroots connections

‘Hears’ the thing about audio

Pitch Perfect Broadcast

Can brand and performance marketing be friends?

Brat summer; is it hot or not?

Behind the scenes: Driving hotter sales over summer

Transforming New Zealand SMEs for global markets – Milk & BLUNT

Collaboration, vision and hope

The client-side guide to managing stakeholders during your next branding project

This is an international stick-up

White knuckle ride

Global AF: Kiwi mocktails take US market by storm

‘I absolutely bleed orange’

Drive growth by being meaningfully different to more people

A toast to the greatest campaigns of the last 50 years

Speak the language, win hearts