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All the winners from the 2023 TVNZ-NZ Marketing Awards
Dialling up a transformation: Vodafone NZ’s journey to One NZ
Disrupting the pet food sector with the power of packaging
Nurturing customer connections through loyalty and reward
How to master the art of strategic storytelling

Navigating the economic storm: A Q&A with Laura Davies of DDB

Ad sector responds to climate emergency with launch of sustainability initiative

Industry Insight

Insights from the women of Publicis Groupe ANZ

November 10, 2023November 10, 2023

The women of Publicis Groupe ANZ reflect on how the organisations diverse and inclusive policies has impacted their career paths.

Come on Barbie, let’s go party

November 2, 2023November 2, 2023

The Barbie movie directed by Greta Gerwig, captivated audiences not only for its social commentary, but also its colossal marketing campaign.

Can I vape in here?

October 27, 2023September 18, 2023

We chat to Senior Vice President and Head of Innovation of Vice Media, Mark Adams, and the brains behind award-winning campaigns.

The power of trends on social

October 26, 2023September 18, 2023

Unpack the potential of social media to ensure your brand’s voice is heard above the clamor.

Wētā Workshop, MediaWorks, and MBM ‘trolls’ the norm with launch of 3DOOH billboards

October 25, 2023September 18, 2023

Passengers passing through Wellington Airport during June and July encountered what appeared to be a troll causing chaos.

Bigger budgets, bigger profits inside the banks’ marketing juggernaut

October 19, 2023September 18, 2023

We go inside the marketing departments of Australian-owned banks to find out how they differentiate themselves in a crowded market.

Past TVNZ-NZ Marketing Awards Winners

Best B2B Marketing Initiative 2022

Marketing Hall of Fame 2022

Marketer of the Year 2022

Supreme Winner 2022

Best Marketing on a Shoestring Budget Initiative 2022

Best Public Sector/Government Marketing Initiative 2022

Best In-House Marketing Initiative 2022

Best Data Driven marketing Initiative 2022

Best B2C Marketing Initiative 2022

Best Overall Short-Term Marketing Initiative 2022

Excellence in Utilities/Communications Marketing Strategy 2022

Excellence in Travel/Leisure & Entertainment Marketing Strategy 2022

Excellence in Retail & E-commerce Marketing Strategy 2022

Excellence in Sponsorship Strategy 2022

Excellence in Purpose Driven Marketing Strategy 2022

Excellence in Public Sector/Government Marketing Strategy 2022

Excellence in Not-for-Profit Marketing Strategy 2022

Excellence in New Brand Development 2022

Excellence in MarTech Strategy 2022

Excellence in Marketing and Communication Strategy 2022

Excellence in Long-Term Marketing Strategy 2022

Excellence in Healthcare/ Beauty Marketing Strategy 2022

Excellence in Fast-Moving Consumer Goods Strategy 2022

Excellence in Data Insights Strategy 2022

Excellence in B2B Marketing Strategy and Excellence in Financial & Banking Marketing Strategy 2022

Marketing Team of the Year 2022

Up-&-Coming Marketer of the Year 2022 – Madeline Youngman

Retail 2021 – sponsored by The Radio Bureau

Hall of Fame 2021

Long-Term Marketing Excellence 2021 – sponsored by ICG

Deep Dive

Media Mover: Duncan Garner

October 24, 2023September 18, 2023

Popular newsman Duncan Garner talks about the very public fall of Today FM and his rise as MediaWorks’ No.1 podcast host.

Back to basics

October 23, 2023September 18, 2023

NZ Marketing editor, David Nothling Demmer in conversation with global brand consultant and acclaimed professor Mark Ritson

Election a must-see event for marketers

October 17, 2023September 18, 2023

Political marketing experts share what to expect from this year’s election campaigns, and what the business world can learn from these.

Mobile advertising takes centre stage

October 16, 2023September 18, 2023

We look at new developments in the mobile advertising space, including the impact of programmatic advertising.

Opinion

The rebrand of a century: From frowned upon chatbots to hyped-up AI Driven messaging

November 10, 2023November 10, 2023

Chatbots, once seen as clunky, have become popular thanks to the dawn of sophisticated AI-driven messaging. The question is, what changed?

How to master the art of strategic storytelling – and why it matters to drive change

July 27, 2023July 27, 2023

Is it time to say goodbye to “influencers”?

June 19, 2023June 21, 2023

2023: The year we got (artificial) intelligence

June 19, 2023June 19, 2023

Profiles

Four Square’s medieval marketing magic

November 15, 2023November 10, 2023

Diane Clark, Head of Marketing & CX at Four Square, shares what went into revitalising the iconic Four Square brand.

Powering up the energy drink sector

November 13, 2023November 13, 2023

Uno Loco on fostering human connection

October 27, 2023November 28, 2023

Up-and-comer tackles women’s sport marketing

September 26, 2023September 18, 2023

From our Partners

Nurturing customer connections through loyalty and reward

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Oh Simon....what a delight to read your article on digital marketing and third party cookies. There is far too much…

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All the winners from the 2023 TVNZ-NZ Marketing Awards

Dialling up a transformation: Vodafone NZ’s journey to One NZ

Disrupting the pet food sector with the power of packaging

Nurturing customer connections through loyalty and reward

How to master the art of strategic storytelling