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  • The Sound of Success: Reinventing Rhythm & Vines

  • Beyond 2020: The Future of Marketing Communication

  • Businesses Need to Reassess Their Customer Segments After Covid-19

  • Beyond 2020: Media and Advertising Spend Outlook

  • Inside the December/January 2020 Issue of NZ Marketing

Crushing on Mark Ritson
The Everyday Heroes of 2020: The Importance of Knowing your Brand’s Social Role

Industry Insight

Advertising spend

Beyond 2020: Media and Advertising Spend Outlook

December 4, 2020December 4, 2020

Soaring election advertising spend has pulled the market out of its Covid-19 slump, but is this trend set to continue in 2021? We chat exclusively to Jane Ractliffe who gives insight into media and marketing ad spend in 2021.

Beyond 2020 - The Future of Marketing

Beyond 2020: The Future of Marketing Communication

November 18, 2020November 18, 2020

In the first feature of our Beyond 2020 series we ask some of New Zealand’s leading marketing minds where they think the industry is headed, and what the future of marketing communications looks like.

NZ Marketing Magazine

Inside the December/January 2020 Issue of NZ Marketing

November 11, 2020November 11, 2020

Inside our Awards Issue we profile all the winning entries from the TVNZ-NZ Marketing Awards, complete with exclusive interviews and a look at the exceptional marketing strategies behind those winning campaigns.

Marketing Awards

TVNZ-NZ Marketing Awards: All the Winners

November 11, 2020November 13, 2020

In an evening of well-overdue celebration, the marketing industry came together to recognise the Next Level marketing initiatives that won big at the 2020 TVNZ-NZ Marketing Awards.

Marketing Proposal

Strategies to Employ When Writing a Compelling Bid or Marketing Proposal

November 3, 2020November 3, 2020

When putting together a marketing proposal, it must be on brand, in line with key messaging, and consistent with the organisations external communications. Here are some top tips from an expert on how to write a compelling proposal or bid.

New Marketing Intelligence Report Reveals the Data and Analytics Challenges Marketers Face

October 19, 2020October 19, 2020

Partnering with marketing research agency The Leading Edge, Salesforce Datorama, has launched its first Asia-Pacific Marketing Intelligence Report, entitled Data, Growth, and the New Marketing Mandate. Here’s what the results say for the challenge New Zealand and Australian marketers face.

Deep Dive

The Ever-Changing New Zealand Media Landscape

November 25, 2020November 25, 2020

Significant shakeups in media ownership in recent months point to the struggles the industry faces as funding challenges continue to plague owners. We ask, is advertising the future and how are companies approaching a mixed-funding model in the face of consolidation and digitisation.

Economic downturn

Marketing in a Downturn

November 19, 2020November 19, 2020

Companies closing, staff being made redundant, employees taking pay cuts, this is the Covid-19 landscape. Graham Medcalf takes a look into what an economic downturn means for the marketing industry and what marketers need to do to adjust to the new reality.

High-Performance Marketing

Four Attributes of High-Performance Marketing Teams

October 2, 2020October 2, 2020

Looking to give fresh perspective and inspiration to your marketing team? Mollie Edwards identifies four areas marketing managers need to target in order to reach a level of high-performance marketing within their teams.

Gen Z Marketing

How Marketers Can Better Engage Gen Z

September 11, 2020September 11, 2020

Generation Z, or Gen Z, now around college-leaving age, will over the next few years increase their spending power as they enter the job market. But their priorities, perspectives and interests aren’t the same as those of the Millennials that came before them, meaning brands need to be mindful of how they engage with this generation.

Opinion

Mark Ritson Branding

Crushing on Mark Ritson

January 13, 2021January 13, 2021

Marketing consultant Gemma Ede shares what she and Mark Ritson have to say about being a badass brand in 2021.

The Everyday Heroes of 2020: The Importance of Knowing your Brand’s Social Role

December 18, 2020January 13, 2021

Cookies

Cookies Were a Sugar Fix for Marketers, but Now it’s Time for Some Real Nourishment

November 25, 2020November 25, 2020

Customer Insights

How to Identify Untapped Customer Insights and Needs to Drive Innovation

November 18, 2020November 23, 2020

Profiles

Kyle Bell

The Sound of Success: Reinventing Rhythm & Vines

January 13, 2021January 13, 2021

Head of marketing and partnerships at Rhythm & Vines Kyle Bell shares his insight into promoting one of New Zealand’s most successful festivals and what he thinks it takes to excel in the field.

Michael McRae

Michael McRae: A Toast to the Success of the Monteith’s Brand

November 26, 2020November 26, 2020

Gabrielle Markwick-Brown

Gabrielle Markwick-Brown: A Marketing State of Mind

November 19, 2020November 26, 2020

NZ Marketing Awards

Photo Gallery: 2020 TVNZ-NZ Marketing Awards

November 13, 2020November 19, 2020

From our Partners

Hypermedia

Hypermedia Unveils Creative Marketing Solution for Tip Top

November 30, 2020December 1, 2020

The latest offering from Hypermedia sees the retail media owner team up with Tip Top and MBM to deliver a special installation that is set to take the ice-cream-maker’s marketing to the next level.

More Retail for Your Marketing with Holiday Hotspots

November 10, 2020November 10, 2020

Boutique retail media owner Hypermedia repackages its national media network to offer brands unique access to holidaying audiences across New Zealand.

In-house research

Finding Value In In-house Research

October 8, 2020October 8, 2020

How truly agile research from Yabble informed foodstuffs’ crisis response to Lockdown and beyond.

Inside Our CX Issue

https://nzmarketingmag.co.nz/wp-content/uploads/2020/09/NZMarketing-CX-Issue-Promo-1x1-v.mp4
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Kyle Bell

The Sound of Success: Reinventing Rhythm & Vines

January 13, 2021January 13, 2021

Marketing Morals

Marketing Morals in a Time of Crisis

July 17, 2020September 11, 2020

WFH Culture

Navigating the Post-Lockdown Job Market

July 17, 2020September 11, 2020

Smart Mailbox

The Smart Mailbox

July 17, 2020July 22, 2020

Social Media Wave

Riding Out the Storm on the Social Media Wave

July 19, 2020July 21, 2020

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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