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Dial Up the Data: Up & Comer Vlad Petrovic

First-Party Identifiers Proving Key for Publishers and Buyers

Industry Insight

First-Party Identifiers Proving Key for Publishers and Buyers

April 22, 2021April 22, 2021

In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.

Tool Talk: Data Insights Survey

April 20, 2021May 5, 2021

How analytically mature is your digital marketing? NZ Marketing in association with Absolute Analytics is asking digital marketers to share with us their experiences with data management and web analytics in relation to their marketing efforts. Complete our simple 10-minute survey and share with us the challenges, opportunities and hopes for your digital marketing.

How To Gain Better Consumer Insights

April 8, 2021April 8, 2021

From real-time data, a quest for relevance and a move to online qual, NZ Marketing chats with Stephen Walker, Business Director, ANZ at Toluna who reveals the top five trends affecting the way New Zealand businesses and marketers will gain consumer insights in 2021.

How To Use Social Media To Cash In On the Easter Spending Spike

April 1, 2021April 2, 2021

Easter is a time for everyone to stock up on groceries, books, fancy lunches and dinners – and take well-deserved breaks. Tasman Page says this time of year is also the perfect opportunity for businesses to learn how to effectively use social media to provide the best information and experiences for consumers during big spending periods.

Inside the March/April 2021 Issue of NZ Marketing

March 26, 2021April 7, 2021

Inside the March/April 2021 issue of NZ Marketing, your guide to essential marketing, advertising and media matters in New Zealand.

NZ Marketing Map of Adland

March 26, 2021April 13, 2021

In the March/April 2021 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.

Deep Dive

Better Customer Experience: Art or Science?

April 8, 2021April 8, 2021

Businesses who continue to elevate their customer experience offering from ordinary to extraordinary are triumphing over their competitors. But, while many brands talk a big CX game, many more still grapple with its implementation. David Nothling-Demmer asks what’s the big deal with CX as he maps out what Kiwi companies are doing to up their game.

Jason Wells on Data in the Time of Covid-19

February 24, 2021February 25, 2021

For a conversation on the importance of data-driven communication strategies, NZ Marketing wanted to profile Dr Ashley Bloomfield, New Zealand’s reigning King of Covid-19 data. But instead opted for King of concepts at DOT Loves Data, Jason Wells, who shares his industry insight on the importance of data.

Behind the Scenes With VMLY&R and Ryman Healthcare’s ‘Ryman Pioneers’

February 15, 2021February 24, 2021

New Zealand’s largest retirement village operator, Ryman Healthcare, and brand experience agency VMLY&R have joined forces to bring a fun, eye-opening campaign to the public, with the motive to reset expectations of retirement life.

The Digital Direction: Customer Experience of the Future

February 11, 2021February 11, 2021

Courtney Devereux hears from marketing thought leaders on how current and forecasted digital trends are helping marketers better navigate the customer journey.

Opinion

Third-party Cookies and the Next Decade of Digital Marketing

April 13, 2021April 14, 2021

Looking to the past with an eye on the future, Simon Bird offers up a different perspective on the demise of third-party cookies.

Social Media and Brand Sponsorship: Cracking the Code

March 26, 2021March 26, 2021

Native Advertising: A Misunderstood Medium; Storytelling For Greater Impact

March 26, 2021March 26, 2021

Crushing on Mark Ritson

January 13, 2021January 13, 2021

Profiles

Dial Up the Data: Up & Comer Vlad Petrovic

April 22, 2021April 22, 2021

Crafting a cool customer experience is what Vlad Petrovic does well, and he does it with heaps of data. Mollie Edwards chats with this Up & Comer about why brands should be embracing data-driven tech to improve their marketing efforts.

Meet Olivia Robins, a Talented Brand Manager at Frucor Suntory

March 26, 2021March 26, 2021

Marketing Powerhouse: Meridian’s Michael Healy

February 25, 2021March 25, 2021

Helen Flannery: Marketing New Zealand Police Style

February 16, 2021March 25, 2021

From our Partners

Do You Hold Customer Data? (Of Course You Do)

February 10, 2021February 10, 2021

The Marketing Association will be holding its annual Smarter Data Event in March. If you are a marketer working with confidential customer data then this event is for you. Here, they highlight details on privacy law reforms – to be discussed in detail at the event.

Hypermedia Unveils Creative Marketing Solution for Tip Top

November 30, 2020December 1, 2020

The latest offering from Hypermedia sees the retail media owner team up with Tip Top and MBM to deliver a special installation that is set to take the ice-cream-maker’s marketing to the next level.

More Retail for Your Marketing with Holiday Hotspots

November 10, 2020November 10, 2020

Boutique retail media owner Hypermedia repackages its national media network to offer brands unique access to holidaying audiences across New Zealand.