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Winning advice from Aotearoa’s agency founders
Welcome to the advertiing zoo
Catch the month in media round-up for June
Who got the nod?
Pups and public safety: how NZ Police comms cut through
Fame has a PR problem
Why we need the human touch in the age of AI

‘You don’t have to be the cleverest person in the room’ – Q+A with John Mescall

Lumo to launch Aotearoa’s largest billboard this November

Meet the founders

Meet the founder: R&R

Meet the founder: EightyOne Media

Meet the founder: Calibre + Candor

Meet the founder: Rascal Media

Meet the founder: Special

Meet the founder: Quantum Jump

Meet the founder: YoungShand

Meet the founder: AO Studios

Meet the founder: Insight Creative

Meet the founder: Together

Meet the founders: Pitchblack Partners

Meet the founder: Federation

Meet the founder: Human Digital

Meet the founder: Thompson Spencer Group

Meet the founder: MoMac

Meet the founder: Seed Studio

Meet the founder: Sneakers Media

Meet the founder: The Social Collective

Meet the founder: Brainchild

Meet the founder: Coles & Co

Meet the founder: Get Sponsorship

Meet the founder: HMC

Industry insight

‘You don’t have to be the cleverest person in the room’ – Q+A with John Mescall

‘You don’t have to be the cleverest person in the room’ – Q+A with John Mescall

July 29, 2026July 29, 2026

Dentsu’s John Mescall discusses why knowing how humans operate is more important than being the cleverest person in the room.

Together and Lumo’s new Cupra campaign is a 3D billboard first

Together and Lumo’s new Cupra campaign is a 3D billboard first

July 24, 2026July 27, 2026

Together and Lumo have brought to life a 3D motion campaign for Cupra in Auckland.

Effie Awards: 25 years of advertising effectiveness

Effie Awards: 25 years of advertising effectiveness

Convenor of judges Murray Streets looks back at top picks from previous years as the Effie Awards celebrate 25 years in Aotearoa.

How to survive the social media storm – according to an expert

How to survive the social media storm – according to an expert

July 15, 2026July 16, 2026

The way people consume social media can shred posts like a tornado. Here’s digital comms expert Seamus Boyer’s tips to keep your content intact.

From our partners

Lumo to launch Aotearoa’s largest billboard this November

June 2026 month in media

50 years forward: Insight Creative on what matters most

Why print remains relevant

AI filters are changing the structure of market access

Behind the scenes at the YouTube NZ Marketing Awards

Introducing Krunch’s M4 Growth Engine

All change at the last-minute? Event experts Uno Loco aced it

50 years on: Insight Creative stays true to its core philosophy

Profiles

Pups and public safety: how NZ Police comms cut through

Pups and public safety: how NZ Police comms cut through

July 8, 2026July 21, 2026

NZ Police’s Jess Bovey says her job’s about engaging the public in a fun way so they’ll pay attention when the message is serious.

Up & comers: Two account execs from OMD

May 14, 2026May 14, 2026

Radio host William Terite on politics, people and purpose

May 14, 2026May 14, 2026

Deep dive

Destiny Bay turns wine heist into a selling point

Destiny Bay turns wine heist into a selling point

July 15, 2026July 21, 2026

In 2022, robbers broke into a wine retailer in Ponsonby, Auckland. Among the 56 exclusive vintages stolen, only one was from New Zealand.

Hybrid OOH creates campaigns that convert – Vistar Media

May 28, 2026May 28, 2026

Behind the scenes: Booze maths never adds up

May 28, 2026May 28, 2026

Top Dogs of Marketing

Top Dogs of Marketing: Bear, Byrdie, Bella and Lady Baabaa from Likeminds

Top Dogs of Marketing: Margot from Academy In-House

Top Dogs of Marketing: Aslan and Gunner from Art of the Possible

Top Dogs of Marketing: ‘GreatHounds’ x Special

Top Dogs of Marketing: Tui from FCB Aotearoa

Top Dogs of Marketing: Blaze from Tonic and Farrimond

Top Dogs of Marketing: Teddy from Thinkerbell

Top Dogs of Marketing: Otto from Alexanders

Top Dogs of Marketing: Bear from Reach

Top Dogs of Marketing: the crew at Phantom Billstickers

Top Dogs of Marketing: Louis from the Marketing Association

Top Dogs of Marketing: Pockets from Kindred Studio

Gold Sponsors

Popular

YouTube NZ Marketing Awards 2026 call for entries is open
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March 2026 month in media
Events are now a core part of the marketing funnel

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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