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  • Seven things ecommerce brands get wrong (and how to fix them)

  • What life is like for juniors trying to join the rat race

  • Why readers love magazines

  • Lessons from the Jaguar rebrand

  • The famous logo fails... and a local hit

  • My first 30 days working at an agency

  • Gen Z spills the tea

  • What is the ideal frequency for out of home?

AI is an ebike for the mind
Where are all the women exec creative directors?

Industry Insight

Adaptive strategy: how your B2B company can be ready for anything

June 27, 2025June 27, 2025

Clever marketers are using ‘adaptive strategy’ to steer a course for success and help B2B companies stay ready for anything.

Penguins turn Trump’s tariffs into triumph in just 24 hours

June 26, 2025June 27, 2025

Creative studio Kindred didn’t hesitate when the tariff-hit penguins of Heard Island came knocking with an idea. When you think of Donald Trump, penguins aren’t […]

How can juniors get a foot in the door at agencies?

June 24, 2025June 24, 2025

The job market for juniors is hard as hundreds of grads compete to join the agency rat race. Lola Bellamy-Hill reports from CV land.

AI is an ebike for the mind

June 24, 2025June 26, 2025

Most people don’t know where gen AI is headed. Smudge founder Reuben Bijl says Chat GPT feels like riding an ebike.

Finalists announced for the YouTube NZ Marketing Awards 2025

June 23, 2025June 24, 2025

The wait is over! Finalists announced for the 2025 edition of the YouTube NZ Marketing Awards.

Kiwi business confidence highest since 2021, says Shaping Business Study

June 18, 2025June 19, 2025

2degrees’ 2025 Shaping Business Study has found Kiwi business sector is at its most optimistic since the survey began in 2021.

Past Marketing Awards Winners

Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024

Best Use of Video Marketing Campaign Winner 2024

Best Use of Content Marketing Campaign Winner 2024

Best Retail & E-commerce Marketing Campaign Winner 2024

Best Public Sector/Government Marketing Campaign Winner 2024

Best Not-For-Profit Marketing Campaign Winner 2024

Best In-House Marketing Campaign Winner 2024

Best Data-Driven Marketing Campaign Winner 2024

Best B to C Marketing Campaign winner 2024

Best B to B Marketing Campaign Winner 2024

Excellence in Travel/Leisure & Entertainment Marketing Strategy Winner 2024

Excellence in Sponsorship Strategy Winner 2024

Excellence in Social Purpose Driven Marketing Strategy winner 2024

Excellence in Public Sector/Government Marketing Strategy Winner 2024

Excellence in New Brand Development & Utilities/Communications Marketing Strategy Winner 2024

Excellence in Not-For-Profit Marketing Strategy Winner 2024

Excellence in Marketing Communication Strategy Winner 2024

Excellence in Long-Term Marketing Strategy Winner 2024

Excellence in Financial & Banking Marketing Strategy Winner 2024

Excellence in Fast Moving Consumer Goods Strategy Winner 2024

Excellence in Data Insights Strategy Winner 2024

Marketing Team of the Year 2024

Future Marketer of the Year 2024

Marketer of the Year 2024

Brand of the Year Winner 2024

Excellence in Consumer Products & Services Strategy Winner 2024

Excellence in Brand Transformation Strategy Winner 2024

Best Overall Marketing Campaign Winner 2024

One NZ CEO Jason Paris joins YouTube NZ Marketing Awards 2024 Hall of Fame

Announcing… the winners of the YouTube-NZ Marketing Awards 2024

Deep Dive

Penguins turn Trump’s tariffs into triumph in just 24 hours

June 26, 2025June 27, 2025

Creative studio Kindred didn’t hesitate when the tariff-hit penguins of Heard Island came knocking with an idea. When you think of Donald Trump, penguins aren’t […]

Gen Z spills the tea on agency life

June 13, 2025June 13, 2025

They’re young, fun and making agencies hum. Now Gen Z is joining the ranks, what can the industry learn from the new generation of suits?

Anthem wants clients to find their most powerful voice

June 10, 2025June 10, 2025

Anthem’s founders wanted to break free from traditional corporate comms to tell clients’ stories in new ways. This is their story.

Cancer charity chooses the light side of breast health

June 10, 2025June 10, 2025

Breast Cancer Foundation NZ chose a playful take on a serious topic with its Normal for Me campaign. Here’s why.

Opinion

How can juniors get a foot in the door at agencies?

June 24, 2025June 24, 2025

The job market for juniors is hard as hundreds of grads compete to join the agency rat race. Lola Bellamy-Hill reports from CV land.

AI is an ebike for the mind

June 24, 2025June 26, 2025

What the Omnicom-IPG merger means for media in NZ

June 18, 2025June 19, 2025

A Gen Z graduate reports: My first 30 days working at an agency

June 13, 2025June 13, 2025

Profiles

David ‘DT’ Thomason’s advice on writing briefs

June 11, 2025June 26, 2025

Advertising legend David ‘DT’ Thomason was behind the strategy for Tina from Turners. He knows a thing or two about writing briefs.

Milk Creative Director shares how great ideas come about

April 7, 2025April 4, 2025

UFO Rodeo, the origin story

March 4, 2025April 1, 2025

Student radio station 95bFM is the definition of resilience

March 3, 2025April 1, 2025

From our Partners

Inside PH Digital’s Market Report: May 2025

June 10, 2025June 10, 2025

PH Digital’s Market Report is an essential source of clarity, context and actionable insight. Here is the report for May 2025.

New Marketing Association training workshops for 2025

April 10, 2025June 25, 2025

The new Marketing Association workshops offer practical and hands-on training to upgrade your marketing game.

Milk and Tegel serve up a fresh take on free-range

April 7, 2025April 4, 2025

Tegel has shifted its entire supermarket offering to free-range, with Milk as the creative agency behind the rebranding.

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