In our June 2026 issue, NZ Marketing shines a spotlight on the intrepid individuals who took the leap and founded their own agency. Our special collector’s issue is be a who’s who of agency founders in Aotearoa.
In March, we put the call out to founders, asking them to tell us their story. We asked why they started out – was it time to leave a big corporate behind? Did they spot a gap that nobody else had seen? Or perhaps it was a work/life thing. (We wanted to know how that was working out.)
We reckoned they probably had mentors, or at least a role model. So we asked them: what’s the best piece of advice you’ve received along the way… or given?
Whether they were working at the kitchen table or running offices in three countries, we wanted to hear how it started and how it’s going.
The June issue is a celebration of the indies that are powering the New Zealand scene – and making waves overseas too.
We knew a whole roll call of founders are out there and we knew the journey they took had twists and turns. We also know that agencies and their founders go through different stages. So we asked if they:
- started more than one agency
- are still the founder, but have passed the day-to-day baton to someone else
- have expanded overseas
- merged with another agency or were acquired
Tell us your story, we said, and we’ll share it with the wider world.
You won’t want to miss the Agency Founders Issue of NZ Marketing. Order your copy now.
Essential marketing intelligence. Don’t miss it.
