Behind the scenes: Driving hotter sales over summer
DDB Group Aotearoa gives us a behind the scenes look on their popular and funny summer Driver Tax campaign.
Behind the Scenes
Transforming New Zealand SMEs for global markets – Milk & BLUNT
Strategic brand agency, Milk talks through their rebranding process for BLUNT as they meet global demand.
Dialling up the creativity: The story behind Skinny’s ‘Phone It In’ campaign
From appearing on billboards to takeaway cups, and outside an exotic dance club, we go behind the scenes of Skinny’s ‘Phone It In’ campaign.
Capturing the summer that never sleeps
When Special presented a script including a mer-man, pillow marshmallows, and a half-fox half-human, the Kathmandu team said, “let’s do it!”
Keeping the Lotto dream alive
Lotto NZ and agency partner DDB Group Aotearoa explain why their ‘Imagine’ brand platform has been so effective.
Behind the scenes of Meridian’s ‘Nature’ campaign: A lesson in the art of attribution
Meridian Energy’s new campaign, launched via The Monkeys Aotearoa, is as bold as the elements its ‘Nature’ character personifies.
Behind the scenes of Kiwibank’s new brand identity
Twenty years after its inception, Kiwibank set out to develop a new brand identity that’s inclusive for all New Zealanders.
Behind the scenes of ‘Life Needs More Sky’
Having under-invested in the Sky brand for some time, and with brand health declining, the entertainment company teamed up with DDB Aotearoa to reignite a latent love for Sky, which meant enlisting an adorable cast.
Behind the scenes with Toyota and Saatchi & Saatchi’s 2021 Hilux campaign
To successfully reaffirm Hilux’s place as the number-one ute in Kiwis’ hearts, Toyota turned to long-standing, trusted partner Saatchi & Saatchi to pull off a multi-channel campaign that received phenomenal love right from its launch.
Behind the Scenes with Trustpower and Art & Industry’s ‘Lost and Found’
With the belief that emotional brand advertising should sit at the heart of a successful long-term marketing campaign, Trustpower and Art & Industry set out to create a strong, emotional story that people would really feel.