About the Awards
The TVNZ-NZ Marketing Awards is unique in that it is the only awards programme in the country that focuses on the essential business disciplines, and business benefits, of great marketing. Now in its 31st year, the Awards is a celebration of the collective excellence in creative and strategic thinking that goes into award-winning marketing.
Each year, the Awards seek to recognise the many ways in which exceptional marketing and marketing professionals shape successful businesses across communication, creativity, design, product development, service experience, and internal culture, all while ensuring that the discipline keeps moving forward.
In 2022 the TVNZ-NZ Marketing Awards are evolving. We have announced an expanded awards programme with new categories, more opportunity for recognising innovative marketing, and a bigger venue that puts marketing excellence and leadership in Aotearoa centre stage.
The evolved 2022 awards programme follows an extensive consultation period with marketing professionals and thought leaders who have helped develop the new categories and streamlined entry process. Key advancements include:
- Previous Sector and Excellence categories merge to become Marketing Excellence Awards with updated award descriptions and entry requirements for the 18 awards;
- New category of Short-Term Marketing Initiatives introduced with eight tactical awards, and Best Overall Short-Term Marketing Initiative award, and;
- Individual Awards expanded to four with the introduction of a new award recognising the Marketing Team of the Year.
More specifically, the Marketing Excellence Awards recognise excellence in specific disciplines across different sectors that demonstrate how effective marketing strategy has led to measurable results for a business or brand. An extension of this marketing strategy, the Short-Term Marketing Initiatives recognise innovative and agile marketing initiatives that have identified short-term opportunities/challenges that have delivered tangible results within a 12 month or less period. Finally, the Individual Awards recognise marketing professionals who have been instrumental in the overall marketing success of a business or brand, both in the short- and long-term.
The TVNZ-NZ Marketing Awards are run by NZ Marketing magazine in partnership with NZ Marketing Association.