Skip to content
  • Home
  • About us
  • Contact us
  • Write for us
  • Advertise with us
  • Newsletter
  • Privacy Policy
Top Menu
New Zealand Marketing Magazine
  • Home
  • Industry Insight
    • Advertising
    • Marketing
    • Media
    • Research
  • Deep Dive
    • Behind the scenes
  • Opinion
  • Profiles
  • Marketing Awards
  • Agency Directory
  • Subscribe
  • Top Dogs
Main Menu
  • The rise of hybrid drinking

  • Meet the latest Top Dogs of Marketing

  • Why readers love magazines

  • Lessons from the Jaguar rebrand

  • The famous logo fails... and a local hit

  • My first 30 days working at an agency

  • Gen Z spills the tea

  • What is the ideal frequency for out of home?

Thompson Spencer Group plan to take over the world
Inside PH Digital’s Market Report: June 2025

Industry Insight

What’s the ideal frequency for out of home?

June 18, 2025June 18, 2025

What happens to the brain when you see a billboard – and does it still light up on repeat viewings? JCDecaux decided to find out.

Seven things ecommerce brands are getting wrong in 2025 (and how to fix them)

June 17, 2025June 19, 2025

PH Digital CEO Christine Kearney shares seven things ecommerce brands are getting wrong in 2025 and how to fix them.

A Gen Z graduate reports: My first 30 days working at an agency

June 13, 2025June 13, 2025

Fresh out of uni, Mary Nadong has started as a junior copywriter at Chemistry. The Gen Z graduate tells us about her first month on the job.

What they’re teaching Gen Zs at uni these days

June 13, 2025June 26, 2025

How marketing courses are taught has changed significantly. Two AUT lecturers talk us through what Gen Zs are learning in 2025.

Gen Z spills the tea on agency life

June 13, 2025July 8, 2025

They’re young, fun and making agencies hum. Now Gen Z is joining the ranks, what can the industry learn from the new generation of suits?

Inside PH Digital’s Market Report: May 2025

June 10, 2025June 10, 2025

PH Digital’s Market Report is an essential source of clarity, context and actionable insight. Here is the report for May 2025.

Past Marketing Awards Winners

Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024

Best Use of Video Marketing Campaign Winner 2024

Best Use of Content Marketing Campaign Winner 2024

Best Retail & E-commerce Marketing Campaign Winner 2024

Best Public Sector/Government Marketing Campaign Winner 2024

Best Not-For-Profit Marketing Campaign Winner 2024

Best In-House Marketing Campaign Winner 2024

Best Data-Driven Marketing Campaign Winner 2024

Best B to C Marketing Campaign winner 2024

Best B to B Marketing Campaign Winner 2024

Excellence in Travel/Leisure & Entertainment Marketing Strategy Winner 2024

Excellence in Sponsorship Strategy Winner 2024

Excellence in Social Purpose Driven Marketing Strategy winner 2024

Excellence in Public Sector/Government Marketing Strategy Winner 2024

Excellence in New Brand Development & Utilities/Communications Marketing Strategy Winner 2024

Excellence in Not-For-Profit Marketing Strategy Winner 2024

Excellence in Marketing Communication Strategy Winner 2024

Excellence in Long-Term Marketing Strategy Winner 2024

Excellence in Financial & Banking Marketing Strategy Winner 2024

Excellence in Fast Moving Consumer Goods Strategy Winner 2024

Excellence in Data Insights Strategy Winner 2024

Marketing Team of the Year 2024

Future Marketer of the Year 2024

Marketer of the Year 2024

Brand of the Year Winner 2024

Excellence in Consumer Products & Services Strategy Winner 2024

Excellence in Brand Transformation Strategy Winner 2024

Best Overall Marketing Campaign Winner 2024

One NZ CEO Jason Paris joins YouTube NZ Marketing Awards 2024 Hall of Fame

Announcing… the winners of the YouTube-NZ Marketing Awards 2024

Deep Dive

Why readers love magazines

April 7, 2025June 25, 2025

Rumours of print’s demise have been around for years, but readers still love magazines. As life grows faster, mags – simple, lo-fi, unscrollable – are having a moment.

Clever marketing takes Kiwi brands global

March 5, 2025June 3, 2025

From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.

TV trends to watch in 2025

February 27, 2025May 8, 2025

For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.

Game on! How gamers are welcoming brands into their virtual worlds

February 24, 2025April 1, 2025

Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?

Opinion

Is the sales funnel actually a figure 8?

February 28, 2025April 1, 2025

Wonder how to improve loyalty and sales via social media? Gone are the days of funnels and hello to figure 8’s.

When the founder is the face of your brand

December 30, 2024April 10, 2025

Mr Bates vs The Marketers?

October 18, 2024April 10, 2025

Seeking brand fame? Let earned do the heavy lifting

October 15, 2024April 10, 2025

Profiles

Kiwi networked agencies have creativity without borders

December 21, 2024July 8, 2025

There are a number of networked agencies in New Zealand. They have global connections, but what makes them still Kiwi at heart?

One step beyond

December 20, 2024June 3, 2025

‘Don’t fear being wrong’

October 25, 2024April 10, 2025

Her first five and the next five

October 23, 2024April 10, 2025

From our Partners

Finding the unique value of a business and how to supercharge it

January 19, 2025April 1, 2025

Design agency Milk’s approach is all about uncovering what makes a business truly unique and using that to create a future-focused brand.

Frank Energy & Motion Sickness find success by embracing ‘boring’

January 18, 2025April 1, 2025

NZ Marketing talks to the brains behind Frank Energy and Motion Sickness’ ‘Same Energy, Probably Cheaper’ platform which won multiple awards in 2024.

Fostering future marketing leadership in New Zealand

January 17, 2025April 1, 2025

The Marketing Association of New Zealand helps to upskill marketers at every stage of their career with dedicated programmes.

Gold Sponsors

Popular

  1. YouTube-NZ Marketing Awards 2025 finalists: Marketing Campaign
  2. YouTube-NZ Marketing Awards 2025 finalists: Marketing Excellence
  3. YouTube-NZ Marketing Awards 2025 finalists: Individual Awards
  4. Finalists announced for the YouTube NZ Marketing Awards 2025
  5. Inside PH Digital’s Market Report: May 2025
[adinserter name="iv-gpt-ad-1643147085575-0"] [adinserter name="div-gpt-ad-1643147127054-0"]

NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

Subscribe to NZ Marketing

  • Home
  • About us
  • Contact us
  • Write for us
  • Advertise with us
  • Newsletter
  • Privacy Policy
© 2025 New Zealand Marketing Magazine