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Main Menu
  • We made 34 covers... which one have you got?

  • Hall of Fame inductee Wendy Rayner speaks

  • Introducing The Jump: essential intel on strategy, creative and martech

  • Who won? Catch up on all YouTube NZ Marketing Awards winners

  • Meet Emi Cross, Marketer of the Future 2026

  • How Griffin’s landed on ‘life needs a biscuit’

  • Beep! Beep! Here comes Marketer of the Year Sean Wiggans

  • Golden advice from Aotearoa’s agency founders

  • Why we need the human touch in the age of AI

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge
OneMusic New Zealand: Do you have a sound retail strategy?

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

NZ Marketing Awards 2026 show me winners_button

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insights

50 years forward: Why corporate work helped us stay standing

September 1, 2026August 21, 2026

Insight Creative founder Mike Tisdall unpacks what corporate work has taught the agency – and why those lessons continue to keep it relevant.

What does your AI summary say about you?

August 6, 2026August 6, 2026

Fame has a PR problem

July 23, 2026July 23, 2026

Marketing

Structure meets innovation: how to be strategic

June 11, 2026June 12, 2026

Brand strategist Mike Pepper shares why many marketing strategies don’t go to plan, and how structure and innovation work hand in hand.

Are we teaching marketers the wrong things?

June 11, 2026June 12, 2026

Why marketing needs a wider lens

June 4, 2026June 12, 2026

Meet the founders

Meet the founder: Saypient Limited

Meet the founder: Remade

Meet the founder: Matter Intelligence

Meet the founder: 4am Partners Limited

Meet the founder: Blutui

Meet the founder: Utility

Meet the founder: King St

Meet the founder: Elevate Consultancy

Meet the founder: Stitch

Meet the founder: Verve

Meet the founder: Momentum

Meet the founder: Chemistry

Meet the founder: Little Village Creative

Meet the founder: Studio Moda

Meet the founder: Convergence

Meet the founder: Anthem

Meet the founder: Rise & Shine PR

Meet the founder: Let’s Communicate

Founders on what comes next

Meet the founder: Previously Unavailable

Meet the founder: Pead

Meet the founder: One Plus One Communications

Founders who defied the odds

When agency founders trade equity for real partnerships

Media

Rethink attention through a retail lens

June 26, 2026June 26, 2026

Katie Smith of oOh!media says advertisers should view retail as a strategic environment delivering connection, context and influence.

Why print remains relevant

June 25, 2026June 30, 2026

AI filters are changing the structure of market access

June 25, 2026June 25, 2026

Advertising

Progress is messy but it matters – TRA

April 30, 2026September 25, 2026

For our first temperature check on the mood of the nation in 2025, TRA investigated how New Zealanders and Australians view progress.

Asahi takes fans on an express trip to Japan

April 23, 2026April 29, 2026

Subtle by Lumo gently comes alive

April 1, 2026April 2, 2026

From our partners

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge

September 2026 month in media

Insight Creative CEO on leading the agency through uncertainty

The Jump September 2026: Creators, Cannes and CRM

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Has your AI traffic gone up? Here’s how to optimise it further

New research shows magazine readers pay close attention to ads

Deep dive

People over policies: what NZ politicians can learn from overseas campaigns

May 14, 2026May 14, 2026

As the countdown to November’s general election continues, what can politicians in Aotearoa learn from campaigns overseas?

Air New Zealand’s nostalgic love song to Aotearoa

May 14, 2026October 1, 2026

Vogel’s is bready for take off with new fashion line

April 30, 2026October 1, 2026

Comedy in a digital world: How the NZ Comedy Trust takes jokes online

April 30, 2026October 1, 2026

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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NZ Marketing magazine cover issue 88 September-November 2026
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