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Excellence in Public Sector/Government Marketing Strategy Winner 2024

Pinterest reveals its predicted trends for 2025

Industry Insight

Tiny blockbusters

September 20, 2024September 20, 2024

Following the news of cancellations of major shows on the NZ television programming, Bernadette Basagre takes a look at the world of digital videos.

The next big thing

September 4, 2024September 5, 2024

Editor Penny Murray takes a deep dive into the wave of data-driven marketing and finds how to tame it.

Behind the scenes: Gravy Train puts KFC back on track

September 2, 2024August 26, 2024

In an effort to introduce KFC’s new marketing strategy, the fast-food chain teamed up with Special PR to get things on the road.

Not much change, but a lot of differences

August 28, 2024August 26, 2024

For the first time Australians were surveyed on what their favourite ad is, so what is the difference between the two audiences?

How FreshChoice and Dentsu won Cannes silver for their pop-up supermarket in the bush

July 17, 2024July 17, 2024

A pop-up supermarket aisle in the middle of the bush and the non-stop full noise of the Cannes Lions. They might seem like a Venn […]

Making the most of it

July 17, 2024June 26, 2024

Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.

Deep Dive

The acquisition or retention conundrum

December 14, 2023December 14, 2023

At a time of soaring inflation and a cost-of-living crisis, marketers are faced with the dilemma of whether to acquire or retain consumers.

Media Mover: Duncan Garner

October 24, 2023September 18, 2023

Popular newsman Duncan Garner talks about the very public fall of Today FM and his rise as MediaWorks’ No.1 podcast host.

Back to basics

October 23, 2023September 18, 2023

NZ Marketing editor, David Nothling Demmer in conversation with global brand consultant and acclaimed professor Mark Ritson

Election a must-see event for marketers

October 17, 2023September 18, 2023

Political marketing experts share what to expect from this year’s election campaigns, and what the business world can learn from these.

Pinterest reveals its predicted trends for 2025

Back to the future: the return of the advertising commission model

Best Overall Marketing Campaign Winner 2024

Brand of the Year Winner 2024

Future Marketer of the Year Winner 2024

Tiny blockbusters

The next big thing

Behind the scenes: Gravy Train puts KFC back on track

Not much change, but a lot of differences

How FreshChoice and Dentsu won Cannes silver for their pop-up supermarket in the bush

Making the most of it

The acquisition or retention conundrum

Media Mover: Duncan Garner

Back to basics

Election a must-see event for marketers

TikTok and the next creative renaissance

Why AI can’t replace PR (yet)

An exhilarating Rockit ride

The New Era of Michael Hill honours heritage, looks to future

Selling innovation in tight times

Out with the old, in with the gold(ie)

Boots to boardrooms

How to make content people watch

Hot Mustard adds extra flavour