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  • Seven things ecommerce brands get wrong (and how to fix them)

  • What life is like for juniors trying to join the rat race

  • Why readers love magazines

  • Lessons from the Jaguar rebrand

  • The famous logo fails... and a local hit

  • My first 30 days working at an agency

  • Gen Z spills the tea

  • What is the ideal frequency for out of home?

AI is an ebike for the mind
Where are all the women exec creative directors?

Industry Insight

Inside PH Digital’s Market Report: May 2025

June 10, 2025June 10, 2025

PH Digital’s Market Report is an essential source of clarity, context and actionable insight. Here is the report for May 2025.

Where are all the women exec creative directors?

June 5, 2025June 26, 2025

How do we get more women exec creative directors? Three who’ve done it share their ideas. The good news is: we can all help.

Three famous logo redesign fails… and a great local success 

June 3, 2025June 4, 2025

Logo redesign can be controversial, but it’s rare for brands to reverse course. Here are three prominent rebrands that went horribly wrong, and a Kiwi hit.

The Future of Measurement 2025 reveals media measurement trends

May 9, 2025May 9, 2025

WARC has released The Future of Measurement 2025, exploring the latest emerging trends in media and creative measurement.

DoubleVerify shares key streaming insights in 2025 report

May 8, 2025May 8, 2025

DoubleVerify has released its latest report, offering an in-depth look at the state of streaming TV advertising in 2025.

Two-thirds of APAC marketers struggle to reach target audience

April 23, 2025April 28, 2025

Pipeline360 reveals most APAC marketers struggle to reach key audiences, stressing the need for better customer insights in a diverse market.

Past Marketing Awards Winners

Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024

Best Use of Video Marketing Campaign Winner 2024

Best Use of Content Marketing Campaign Winner 2024

Best Retail & E-commerce Marketing Campaign Winner 2024

Best Public Sector/Government Marketing Campaign Winner 2024

Best Not-For-Profit Marketing Campaign Winner 2024

Best In-House Marketing Campaign Winner 2024

Best Data-Driven Marketing Campaign Winner 2024

Best B to C Marketing Campaign winner 2024

Best B to B Marketing Campaign Winner 2024

Excellence in Travel/Leisure & Entertainment Marketing Strategy Winner 2024

Excellence in Sponsorship Strategy Winner 2024

Excellence in Social Purpose Driven Marketing Strategy winner 2024

Excellence in Public Sector/Government Marketing Strategy Winner 2024

Excellence in New Brand Development & Utilities/Communications Marketing Strategy Winner 2024

Excellence in Not-For-Profit Marketing Strategy Winner 2024

Excellence in Marketing Communication Strategy Winner 2024

Excellence in Long-Term Marketing Strategy Winner 2024

Excellence in Financial & Banking Marketing Strategy Winner 2024

Excellence in Fast Moving Consumer Goods Strategy Winner 2024

Excellence in Data Insights Strategy Winner 2024

Marketing Team of the Year 2024

Future Marketer of the Year 2024

Marketer of the Year 2024

Brand of the Year Winner 2024

Excellence in Consumer Products & Services Strategy Winner 2024

Excellence in Brand Transformation Strategy Winner 2024

Best Overall Marketing Campaign Winner 2024

One NZ CEO Jason Paris joins YouTube NZ Marketing Awards 2024 Hall of Fame

Announcing… the winners of the YouTube-NZ Marketing Awards 2024

Deep Dive

TV trends to watch in 2025

February 27, 2025May 8, 2025

For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.

Game on! How gamers are welcoming brands into their virtual worlds

February 24, 2025April 1, 2025

Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?

Yuck! Food campaign goes bad for a good cause

December 23, 2024April 10, 2025

In an effort to reduce the amount of food waste Kiwis were creating, TBWA\ wanted to take out reality in front of everyone.

Four Square mascot Charlie takes centre stage for ‘hundy’

December 22, 2024June 3, 2025

2024 marks the 100th birthday of Four Square, the iconic store. But Foodstuffs didn’t want to just rely on nostalgia, it undertook something new.

Opinion

When the founder is the face of your brand

December 30, 2024April 10, 2025

Founder of Ethique and now Incrediballs, Brianne West talks to NZ Marketing about why being the face of your brand, just works.

Mr Bates vs The Marketers?

October 18, 2024April 10, 2025

Seeking brand fame? Let earned do the heavy lifting

October 15, 2024April 10, 2025

Collaboration, vision and hope

October 11, 2024April 1, 2025

Profiles

One step beyond

December 20, 2024June 3, 2025

Media agency PHD have been awarded a number of times in 2024, so how did they become this beast?

‘Don’t fear being wrong’

October 25, 2024April 10, 2025

Her first five and the next five

October 23, 2024April 10, 2025

The Morning Shift shifts the audio space

September 27, 2024April 1, 2025

From our Partners

Fostering future marketing leadership in New Zealand

January 17, 2025April 1, 2025

The Marketing Association of New Zealand helps to upskill marketers at every stage of their career with dedicated programmes.

A winning model

January 16, 2025April 1, 2025

NZ Marketing sat down with Sacha Moore, Founder & Director of Jetblack Production to mark six years of the business.

The Publicis Connected Platform

December 20, 2024June 3, 2025

Publicis Groupe talks to its culture, evolution and capability of its ‘connected platform’ model which is driving growth to New Zealand businesses and brands.

Gold Sponsors

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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