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Thompson Spencer Group plan to take over the world

Inside PH Digital’s Market Report: June 2025

Industry Insight

What’s the ideal frequency for out of home?

June 18, 2025June 18, 2025

What happens to the brain when you see a billboard – and does it still light up on repeat viewings? JCDecaux decided to find out.

Seven things ecommerce brands are getting wrong in 2025 (and how to fix them)

June 17, 2025June 19, 2025

PH Digital CEO Christine Kearney shares seven things ecommerce brands are getting wrong in 2025 and how to fix them.

A Gen Z graduate reports: My first 30 days working at an agency

June 13, 2025June 13, 2025

Fresh out of uni, Mary Nadong has started as a junior copywriter at Chemistry. The Gen Z graduate tells us about her first month on the job.

What they’re teaching Gen Zs at uni these days

June 13, 2025June 26, 2025

How marketing courses are taught has changed significantly. Two AUT lecturers talk us through what Gen Zs are learning in 2025.

Gen Z spills the tea on agency life

June 13, 2025July 8, 2025

They’re young, fun and making agencies hum. Now Gen Z is joining the ranks, what can the industry learn from the new generation of suits?

Inside PH Digital’s Market Report: May 2025

June 10, 2025June 10, 2025

PH Digital’s Market Report is an essential source of clarity, context and actionable insight. Here is the report for May 2025.

Deep Dive

Why readers love magazines

April 7, 2025June 25, 2025

Rumours of print’s demise have been around for years, but readers still love magazines. As life grows faster, mags – simple, lo-fi, unscrollable – are having a moment.

Clever marketing takes Kiwi brands global

March 5, 2025June 3, 2025

From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.

TV trends to watch in 2025

February 27, 2025May 8, 2025

For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.

Game on! How gamers are welcoming brands into their virtual worlds

February 24, 2025April 1, 2025

Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?

The rise of hybrid drinking

Meet the latest Top Dogs of Marketing

Why readers love magazines

Lessons from the Jaguar rebrand

The famous logo fails... and a local hit

My first 30 days working at an agency

Gen Z spills the tea

What is the ideal frequency for out of home?

What’s the ideal frequency for out of home?

Seven things ecommerce brands are getting wrong in 2025 (and how to fix them)

A Gen Z graduate reports: My first 30 days working at an agency

What they’re teaching Gen Zs at uni these days

Gen Z spills the tea on agency life

Inside PH Digital’s Market Report: May 2025

Why readers love magazines

Clever marketing takes Kiwi brands global

TV trends to watch in 2025

Game on! How gamers are welcoming brands into their virtual worlds

When the founder is the face of your brand

Mr Bates vs The Marketers?

Seeking brand fame? Let earned do the heavy lifting

One step beyond

‘Don’t fear being wrong’

Her first five and the next five

Finding the unique value of a business and how to supercharge it

Frank Energy & Motion Sickness find success by embracing ‘boring’

Fostering future marketing leadership in New Zealand