The Future of Measurement 2025 reveals media measurement trends
WARC has released The Future of Measurement 2025, exploring the latest emerging trends in media and creative measurement.
Industry Insight
DoubleVerify shares key streaming insights in 2025 report
DoubleVerify has released its latest report, offering an in-depth look at the state of streaming TV advertising in 2025.
Two-thirds of APAC marketers struggle to reach target audience
Pipeline360 reveals most APAC marketers struggle to reach key audiences, stressing the need for better customer insights in a diverse market.
Between Two Beers: the podcast backstory
How the Between Two Beers podcast went from a couple of old friends with a $200 microphone to one of Aotearoa’s favourite listens.
ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’
ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.
AI in 2025 and beyond
OpenAI version five is due out in the coming year, promising to be 100 times more powerful than the last iteration.
Name that tune: advertising jingles are back in fashion
Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.
Market your way to recovery
New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.
Clicking together: the new age of social media
Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.
Playful is the new purpose-driven advertising
Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.