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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
An open letter from Greyhounds as Pets
Greyhounds as Pets’ Daniel Bohan pens a heartfelt thank you to the marketing industry for helping make its award-winning campaign possible.
OneMusic New Zealand: Do you have a sound retail strategy?
OneMusic NZ’s Greer Davies on how the right retail music can influence customer behaviour, strengthen brand identity and drive sales.
When different AI ecosystems tell different stories about you
Your professional reputation is no longer a single search result. It can vary depending on the AI system and the information it retrieves.
Has your AI traffic gone up? Here’s how to optimise it further
A ChatGPT update might have had implications on AI traffic, but it’s largely gone under the radar, says Calibre + Candor’s Marco Zdrenka.
New research shows magazine readers pay close attention to ads
The new Quality of Attention Index provides compelling evidence that magazines deliver a environment where content is noticed and remembered.
Unseen growth: Saatchi & Saatchi’s next chapter in finding the impossible
As marketers face ongoing pressure to find new growth and deliver quick returns, Saatchi & Saatchi is introducing a new promise to businesses.
50 years forward: Why corporate work helped us stay standing
Insight Creative founder Mike Tisdall unpacks what corporate work has taught the agency – and why those lessons continue to keep it relevant.
What does your AI summary say about you?
The AI summary of your name is no longer shaped by search results alone, but by what AI can retrieve, verify and confidently say about you.
Fame has a PR problem
Why are so many PR people wary about brand fame? One Plus One senior account executive Kate Yule says it’s time to rethink the F-word.