Soaring election advertising spend has pulled the market out of its Covid-19 slump, but is this trend set to continue in 2021? We chat exclusively to Jane Ractliffe who gives insight into media and marketing ad spend in 2021.
In the first feature of our Beyond 2020 series we ask some of New Zealand’s leading marketing minds where they think the industry is headed, and what the future of marketing communications looks like.
Inside our Awards Issue we profile all the winning entries from the TVNZ-NZ Marketing Awards, complete with exclusive interviews and a look at the exceptional marketing strategies behind those winning campaigns.
In an evening of well-overdue celebration, the marketing industry came together to recognise the Next Level marketing initiatives that won big at the 2020 TVNZ-NZ Marketing Awards.
When putting together a marketing proposal, it must be on brand, in line with key messaging, and consistent with the organisations external communications. Here are some top tips from an expert on how to write a compelling proposal or bid.
Partnering with marketing research agency The Leading Edge, Salesforce Datorama, has launched its first Asia-Pacific Marketing Intelligence Report, entitled Data, Growth, and the New Marketing Mandate. Here’s what the results say for the challenge New Zealand and Australian marketers face.
Brazilian specialist in digital content and digital marketing, Tiago Ribeiro, highlights two marketing strategies brands need to consider in the wake of the expansion of e-commerce in the current global climate.
With brands now more visible than ever, but budgets tightening because of Covid-19’s impact (and recession), marketers and communications professionals need to be innovative in how they get their messages across. As they look to increase evaluation, refine content and enhance owned media, a new report offers some insight into how the comms and marketing profession must evolve.
In an often crowded market, how do brands stand out? What makes for on-point brand design? We sit down with the Founder of award-winning Onfire, Sam Allen, who offers some unique insight into making your brand visually appealing.
Auckland Art Gallery Toi o Tāmaki is one of Aotearoa New Zealand’s oldest art institutions, and the country’s largest art experience. Helping celebrate Māori artists at an upcoming exhibition, luxury brand specialist Tania Stoyanof is using Māori-led marketing strategy to help create exceptional experiences for art-lovers. She shares unique insight and lessons for marketers operating in the cultural space.