Air New Zealand’s nostalgic love song to Aotearoa
Reflection and connection were key for Air New Zealand’s latest ad. After 85 years, the airline delivers a nostalgic love song to Aotearoa.
Brands to watch
Trust, members and a little guy called Ray: under the hood with the AA
How do you take a 120-year-old brand into the future? For AA’s CMO Jenni Ryan, it’s all about putting members first.
Four Square mascot Charlie takes centre stage for ‘hundy’
2024 marks the 100th birthday of Four Square, the iconic store. But Foodstuffs didn’t want to just rely on nostalgia, it undertook something new.
Auckland FC is all about the fans
Before Auckland FC had kicked a ball in the Australian and New Zealand A-League, the club’s goal was clear: fans come first.