New research shows magazine readers pay close attention to ads
The new Quality of Attention Index provides compelling evidence that magazines deliver a environment where content is noticed and remembered.
Research
Progress is messy but it matters – TRA
For our first temperature check on the mood of the nation in 2025, TRA investigated how New Zealanders and Australians view progress.
People want brands to put them first – TRA report
People aren’t anti-tech, they’re pro-human. Colleen Ryan of TRA says that to be future-ready, brands must put people first.
What’s the ideal frequency for out of home?
What happens to the brain when you see a billboard – and does it still light up on repeat viewings? JCDecaux decided to find out.
Why haven’t queueing systems evolved in decades? Please hold for an answer
Queue management has barely moved on since the 1950s. Your customers are important, so why isn’t queue psychology a company priority?
Music in the data
Political pollster Murray Campbell talks to research professional Duncan Stuart about the insight of using data in strategies and campaigns.
Lucky you!
Our research gurus Carl Davidson and Duncan Stuart look into how much luck is involved when it comes to marketing.
Generational Pixie Dust?
Our insight gurus take a look into the difficulties of putting an already vibrant human race into generational boxes.
By the light of a dumpster fire
Insight experts Carl and Duncan delve into the significance of confronting biases, obscured influences, and the power of embracing change.
The role of trust in Kiwi spending
Trust is a leading factor when it comes to New Zealanders purchasing decisions, a recent Adobe study has found. So, what can brands learn from this to ensure they retain trust and respect their customers’ data preferences?