With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money says market research company Toluna New Zealand.
Three quarters of New Zealanders say they are dissatisfied with their experiences as customers, according to the Qualtrics 2022 Global Consumer Trends study recently launched.
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Kiwi consumers shared with NZ Marketing and Toluna why loyalty programmes matter most to them and where they find value in subscribing to them.
NZ Marketing and Toluna have teamed up to bring you insights from Kiwi consumers on their privacy and personal data-sharing concerns, and what this means for your marketing.
The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.
New research from Toluna points says that the concept of consumer loyalty has been turned on its head with Kiwis now more inclined to support brands who align with their personal values.
