Come on Barbie, let’s go party
The Barbie movie directed by Greta Gerwig, captivated audiences not only for its social commentary, but also its colossal marketing campaign.
Marketing
Bigger budgets, bigger profits inside the banks’ marketing juggernaut
We go inside the marketing departments of Australian-owned banks to find out how they differentiate themselves in a crowded market.
Video content key for Aussie visitor campaign
Tātaki Auckland Unlimited has launched a major marketing campaign to try and reverse a big drop in Australian visitor numbers.
The revolving revival of retail marketing trends
The fashion trend cycle is often said to repeat approximately every two decades. A similar pattern can be observed in retail marketing.
Marketing with AI
B2B Marketer Rebecca Caroe sat down with with Copyright Licensing New Zealand’s CEO, Sam Irvine, to explore AI’s roles in marketing.
The business, the board, and marketing
With tumultuous times ahead, understanding your board’s decision-making habits becomes all the more important.
Inside the September/October issue of NZ Marketing
The September/October issue of NZ Marketing is on sale now and packed with profiles on our Award winners, inspiring features and much more.
Navigating the economic storm: A Q&A with Laura Davies of DDB
Laura Davies of DDB talks about navigating through the economic storm that the world and NZ is currently facing that is affecting the marketing industry.
Ad sector responds to climate emergency with launch of sustainability initiative
An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.
Inside the June/July 2023 issue of NZ Marketing
The June/July issue of NZ Marketing is on sale now and packed with inspired reads and exclusive insights, including a feature on AI and its impact on the industry.