Finalists
The TVNZ-NZ Marketing Awards organisers, NZ Marketing magazine and NZ Marketing Association, are delighted to unveil the finalists for this year’s competition following the successful completion of round one judging.
Congratulations to all!
Marketing Excellence Awards
The Marketing Excellence Awards recognise excellence in specific disciplines across different sectors. The Judges are looking for entries that demonstrate how effective marketing strategy has led to measurable results for a business/or brand.
| Company | Marketing Initiative | Marketing Partners |
| 2degrees | 2degrees Fighting for Fair | TBWA\New Zealand, TBWA\Bolt, OMD |
| AA Life Insurance | AA Life Insurance – Love is in the Air | Quantum Jump, OMD New Zealand |
| AA Smartfuel | AA Smartfuel Year-in-Review | Catch Design, Braze, Bob’s Your Uncle |
| ANZ Bank New Zealand | ANZ Good Energy Home Loan Four x Finalist | TBWA, PHD |
| ANZ Bank New Zealand | How ANZ got Kiwis Talking About F******* to Improve Their Financial Wellbeing Two x Finalist | TBWA, Eleven, PHD, DRUM |
| ASB | ASB All Access – Black Ferns and RWC | Dentsu Media, NZ Rugby, RWC 2021 |
| ASB | Helping Customers Become Savers Three x Finalist | The Monkeys, Behavioural by Design |
| ASB | Level Up Four x Finalist | The Monkeys, Acquire, Search Republic, Dentsu |
| Brother | Brother: It Just Works | Wave Agency, MBM |
| CCEP | With L&P ‘Everyone’s Welcome’ or ‘Nau Mai Tatou’ | Ira, Drum, PHD, Kantar |
| Comfortech Building Performance Solutions | Better Together – Two Greats Coming Together Under One Roof | Interbrand, DDB, Mighty, MT Barker Productions |
| Contact Energy | How Contact Arrested 8 Years of Declining Market-Share and Returned To Growth | Special, Hearts & Science |
| Contact Energy | How Newborn New Zealanders Helped Shape the Purpose of One NZs Biggest Companies | Special, Hearts & Science |
| Contact Energy | It’s Good to Be Home: Creating the Foundations to Get Contact Back to Growth | Special, Hearts & Science |
| Contact Energy | Contact Energy: Fastest Growing Provider Despite All the Odds | Special, Hearts & Science |
| Contact Energy | Contact Energy: Shaking up the Broadband Market | Special, Hearts & Science |
| Cystic Fibrosis New Zealand | CFNZ Cruel Needs Kind | Energi, Pead PR |
| Dosh | Launch of the Dosh Visa Debit Card Two x Finalist | Rainger & Rolfe, Tilt Digital |
| Engineering New Zealand | The Wonder Project – Inspiring Rangatahi With STEM Two x Finalist | Sea Digital |
| Epicurean Dairy | The Collective – Never Boring, No Bull! | Special |
| Farrimond | Reckitt, Botanica by Air Wick #reblossomNZtogether | Farrimond (Lou Devine, Rosie Tozer, Amy Cattanach, David Thompson), Jim Kilgallon, Attivo PR (Georgia Coleman), Reckitt (Rachel Bainbridge, Liam Nolan) |
| Fire and Emergency NZ | You’re Cooked – Recipes to Avoid Disaster | Motion Sickness, MBM, Kantar Public |
| Fisher & Paykel Healthcare | F&P Evora Full – Gaining Full Trust | Beehive Creative, A Perfect Curve Creative, Borderless |
| Fisher & Paykel Healthcare | Fisher & Paykel Healthcare – Experience Full Performance | Beehive Creative, A Perfect Curve Creative, Borderless |
| Fonterra Brands New Zealand | Kāpiti Yoghurt – Too Good to Share | Fonterra Team (Lucy Bailey, Lucy Caseley, Lana Blair, Nathalie Janin, Claire Geale, Maria Cornish), Tribal Aotearoa, Tried & True, Colmar Brunton, Kantar |
| Foodstuffs New Zealand | PAK’nSAVE – 17 Year Sticking Power | FCB Aotearoa, PHD Media, One Picture |
| Foodstuffs New Zealand | Reigniting the Love for Four Square Two x Finalist | FCB Aotearoa, PHD Media |
| Frank*Energy | Frank*Energy Two x Finalist | Motion Sickness, PHD Media, The Purpose Business |
| Ngāi Tahu Tourism | Indulge Your Senses at Ngāi Tahu Tourism | HainesAttract |
| Hato Hone St John | Aotearoa New Zealand | Better Than Fine – Excellence in Healthcare | Good Gravy, Lina Montero Soto, Duncan Blair |
| Hnry | Hnry Marcomms | Couch Kumara |
| IAG | AMI Insurance – Drummer Two x Finalist | Colenso BBDO, PHD Media |
| IAG | AMI Insurance – Young Driver Two x Finalist | Colenso BBDO, PHD Media |
| J.H. Whittaker & Sons | J.H. Returns | MBM, John Plimmer, Duncan Munro, Sweeny Vesty |
| Kilwell Fibrelab | Kilwell Fibrelab – by BlueOcean | BlueOcean | The B2B Agency |
| Kiwibank | Reframing Kiwi to Reframe Kiwibank – This is Kiwi | Special, OMD |
| Kiwibank | Re-imagining Banking Calculators That Enable Customers to Thrive | DNA Design, GBST |
| Kiwibank | This Is a Brave New Direction – This is Kiwi | Special, OMD, Baseline Consultancy, Brand Capital |
| Kiwibank | This is getting More Kiwi in to Homes – This is Co-Own | ThoughtFull, Special |
| Kiwibank | This is Kiwi Making Kiwi Better Off | Special, OMD |
| Kiwibank | This is Supersizing Growth – This is Kiwibank Business | Special, OMD, Baseline Consultancy |
| Kiwibank | This is Transforming a Kiwi Icon – This is Kiwibank | ThoughtFull, Ira, Special, Retail Dimension, DNA |
| Lion New Zealand | Havana Coffee Works – Ground for Good | Special PR, Essence, Mediacom |
| Lion New Zealand | Steinlager – Breathing New Life Into An Old Icon Two x Finalist | DDB, Mediacom, Mango, Kantar, Huffer, Live Nation, Universal Music / Six60 |
| McDonald’s New Zealand | How Macca’s Ruffled Feathers | DDB Aotearoa, OMD NZ, FUSE NZ, Mango NZ, Guihen Jones, TRACK NZ |
| Mitre 10 New Zealand | Winning in CX | FCB/SIX |
| MTF Finance | MTF – Guardian Guy Three x Finalist | Chemistry, Purpose Business, Conductor (John Baker) |
| National Collective of Independent Women’s Refuges | Safe Nights | EightyOne |
| NZ Mountain Safety Council | Plan My Walk by NZ Mountain Safety Council Two x Finalist | Hemisphere, Wellington Agency |
| NZ Post | Year Two of NZ Post’s Brand Transformation Delivers More! | FCB, Inhouse Design, TRA, David Thomason |
| Oceania | Oceania: Believe in Better Two x Finalist | YoungShand, Hearts&Science |
| One New Zealand | From Global to Local: How a Global Telco Transformed Itself for an Awesome Aotearoa | The Tuesday Club, Mister Wolf, FCB Media, DDB, Two Views, Uno Loco, Hello, Pead |
| One New Zealand | One Awesome Summer of Sponsorships | Live Nation, Dark Horse, Uno Loco, Mister Wolf, Rapport |
| Mix & Match | Mix&Match: Let’s Go | Proximity NZ, Zenith, Newscorp |
| QT Hotels & Resorts | Curious Currencies by QT Hotels & Resorts | Thinkerbell |
| RAGT NZ | Nek Minnit, Ragt Uses Talking Animals to Crow About Their Name Change | Plato Creative (Kelly Lovelock, James Mumby-Croft, Fiona Murray, Morgan Coombes, David Ramirez, Sarah Hill, Catrin Thomas), Awkward Animation, OMD, James White, Jessica Chapman |
| RealNZ | RealNZ – Rethinking Tourism | Special, Sven & Friends |
| Restaurant Brands | KFC & SLSNZ – Saving Lives, One Bucket at a Time | Stanley St, PHD, Drum, TRA |
| Restaurant Brands | KFC Hitting It Out of The Park | PHD, Drum, Method, Stanley St |
| Sharesies | Sharesies Grow and Engage | Sling and Stone, MBM |
| Silver Fern Farms | Cooks on Fire Two x Finalist | FUSE @ OMD NZ, TVNZ |
| Skinny | Phone it In | Colenso BBDO, PHD Media, DRUM, Platform29 |
| Sky | Sky Rewards – Rewards Just Got Automated | Quantum Jump |
| Sky | Sky Rewards – Seamless Rewarding Experiences | Quantum Jump |
| Southern Cross Health Society | Sweet Caroline Two x Finalist | TBWA\New Zealand, MBM, TRA |
| Spark | Made For You Review Four x Finalist | Proximity New Zealand |
| Spark | Spark X Samsung Device Launch Partnership | Samsung, Proximity, Universal Music, Colenso BBDO, Sniffers, PHD Media |
| TAB | TAB – Uncontainable Joy 2022 | Chemistry, MBM, TRA |
| Te Ara Ahunga Ora Retirement Commission | Predicting Financial Needs Two x Finalist | Together |
| Te Whatu Ora | Hepatitis C National Awareness Campaign | VMLY&R, Wawata Creative |
| Tegel New Zealand | Tegel Take Outs Long Term Success | Dentsu Aotearoa |
| Tertiary Education Commission | Vocational Education and Training – The Choice Is Yours | Jean Mowday, VMLY&R, TRA |
| Tip Top Bakery | Tip Top – Oatilicious | Proximity NZ, Fiftyfive5 |
| Trade Me | The Data’s in the Detail: How Trade Me Risked Thriving Growth For A Better Future | Segment.io, North Star (Braze) |
| Westland Milk Products | A Westgold Transformation Story | Launchsight, Akin, One Picture |
| ZURU Edge | Better When it’s Bonkers | Zuru Edge Internal Media and Design Teams, Pablo London |
Marketing Campaign Awards
The Marketing Campaign Awards recognise innovative and agile marketing. Judges are looking for examples of marketing campaigns that have identified short-term opportunities/challenges, and have created a specific initiative within a 12 month or less period that has produced measurable outcomes. Note: Only marketing campaigns within the past year qualify to enter.
| Company | Marketing Campaign | Marketing Partners |
| AA Smartfuel | AA Smartfuel Year-in-Review | Catch Design, Braze, Bob’s Your Uncle |
| ACC | ACC Right Now | VMLY&R, TRA |
| AMI | AMI Helps Customers Avoid the Risk of Under-Insurance Two x Finalist | Chemistry |
| ANZ Bank New Zealand | ANZ Good Energy Home Loan | TBWA, PHD |
| ANZ Bank New Zealand | How ANZ Got Kiwis Talking About F******* To Improve Their Financial Wellbeing | TBWA, Eleven, PHD Media, DRUM |
| ASB | Level Up | The Monkeys, Dentsu, Acquire, Search Republic |
| BDO New Zealand | BDO Wellbeing & Business Performance Index | Colenso BBDO, Perceptive, Hearts & Science |
| Brother | Brother: It Just Works | Wave Agency, MBM |
| Cancer Society | Leave No One Behind | Dave Clark |
| Cookie Time | Cookie Time Cookie Sandwich Launch | Appleby Farms, Streets / Unilever, Drum, PHD, NZME |
| Dosh | Launch of the Dosh Visa Debit Card | Rainger & Rolfe, Tilt Digital |
| Engineering New Zealand | The Wonder Project Rocket Challenge – Inspiring Primary Ākonga With STEM | Sea Digital |
| Fire and Emergency NZ | Wildfire Prevention | MBM, Motion Sickness |
| Fire and Emergency NZ | You’re Cooked – Recipes to Avoid Disaster | Motion Sickness, MBM, Kantar Public |
| Foodstuffs New Zealand | What’ll It Be Today From Four Square? | FCB Aotearoa, PHD Media |
| Fullers360 | HELLO Summer | Acquire, Carol Zencic |
| Invivo | Invivo Air – The World’s First Winery Airline | Air Chathams, Hilton Queenstown Resort & Spa, Botswana Butchery, Essano, Griffins |
| J.H. Whittaker & Sons | Te Wiki o te Reo Māori | MBM, John Plimmer, Duncan Munro, Sweeny Vesty |
| Kids Ride Shotgun | In-House Excellence: How One Small Team Created Big Results | Mike Adley – Return Media |
| Kiwibank | This Is Business for Better | Special, OMD |
| Kiwibank | This is Reconnecting Kiwi With Kiwibank | Special, OMD |
| Lotto New Zealand | Special Draw for Cyclone Gabrielle | PHD Media |
| National Collective of Independent Women’s Refuges | The Great Night In | EightyOne |
| Netsafe New Zealand | Netsafe Porn Week | Not Another™ |
| New Plymouth District Council | New Plymouth District Council Vote22 Campaign Two x Finalist | Words for Breakfast |
| New Zealand Red Cross | New Zealand Disaster Fund | Thousands of media, corporate and community partners |
| NZ Herald/ NZME | The New Zealand Herald: News Worth Knowing | NZME Team (Katie Mills, Mandie Strachan, Graham Dolan, Graham Stride, Sarah Swanton, Joseph Senior, Carolina Simpson, Christian Goeffic, Susan Bridges, James Irwin, Will Parsonson), Pati Design, Parachute Music (Mark de Jong, Joe Faris), Digital Scissors (Francis Glenday) |
| One New Zealand | The Disconnection Report | The Yarn Agency, FCB Media, Camorra Research |
| Partners Life | Partners Life – Last Performance | Special, AKQA |
| RAGT NZ | Nek Minnit, RAGT Seeds Name Change to Farmers And Retailers | Plato Creative (Kelly Lovelock, James Mumby-Croft, Fiona Murray, Morgan Coombes, David Ramirez, Sarah Hill, Catrin Thomas), Awkward Animation, OMD, James White, Jessica Chapman |
| RSA | RSA 2023 Poppy Appeal | Walsh & Beck (Paula Hellyer, Ben Milsom, Sir Richard Taylor, Rik Athorne, Iain Frengley, Alex Lovell-Smith, Ben Auton, Iain Frengley, Rhian Sheehan, Andrew Dalziel, Rob Kerr, Jan Kleinheins, Mike Bridgeman, Barbara Power, Susan Doran), GI Media, Calibrate, Wētā Workshop, Cast: Ryan Gilbert, Simon Marsh, Carrie Green, Salale Moananu, Jerome Chandrahasen |
| Silver Fern Farms | Cooks on Fire | FUSE @ OMD NZ, TVNZ |
| Southern Cross Health Society | Sweet Caroline | TBWA New Zealand, MBM, TRA |
| Spark | Made For You Review | Proximity New Zealand |
| Spark | Sparks Product Challenge Becoming Marketing Data Gold! | |
| Squirrel | Squirrel’s “First 100 Get $100” Two x Finalist | Words for Breakfast (Helen Steemson) |
| TAB | TAB – Consider the Odds | Chemistry, MBM, TRA |
| Te Whatu Ora | Hepatitis C National Awareness Campaign | VMLY&R, Wawata Creative |
| The Restaurant Association of New Zealand | Cooking Up a Storm | Augusto Creative, Al Brown & Company, No Issue |
| Trade Me | Everyday Runway by Trade Me | Special PR, MBM |
| Trade Me | The Headline Hijack | MBM, Perceptive Research |
Individual Awards
The Individual Awards recognise marketing professionals who have been instrumental in the overall marketing success of a business/brand, both in the short- and long-term.
Up-&-Coming Marketer of the Year
| Nominee | Nominee Company |
| Bejen Patel | Nestlé |
| Georgia Rafe | Tonkin + Taylor |
| Jeanne Kim | Tonkin + Taylor |
| Josh Sutcliffe | One New Zealand |
| Nick Brown | Aro Digital |
| Shavawn Jacobsen | Counties Energy |
Marketer of the Year
| Nominee | Nominee Company |
| Diane Clark | Foodstuffs NZ |
| Sandra Daniel | Oceania |
| Simon Hofmann | Kiwibank |
Marketing Team of the Year
| Nominee |
| Kids Ride Shotgun |
| Kiwibank |
| Oceania |
| One New Zealand |
| Rascal + Friends |
| Rockit Global |