Finalists

This image has an empty alt attribute; its file name is TVNZ_Online-Portal12-1_23212c5b7.jpg

2022 Finalists

The first round of judging for the 2022 TVNZ-NZ Marketing Awards is complete and the Finalists have been announced.

Below is the official list of Finalists appearing in alphabetical order across the three categories: Marketing Excellence Awards, Short-Term Marketing Initiatives and Individual Awards:


Marketing Excellence Awards

CompanyMarketing InitiativeMarketing Partners
2degrees2degrees Real Mode: Helping Kiwis Switch Off Their Devices and Switch Onto Each OtherTBWA\New Zealand, OMD, ACUMEN
ACCIf You Get Hurt, Who Gets Harmed Two x FinalistVMLY&R (Anna Gunnell), TRA (Shaun Fitzgibbon, Rebecca Hughes)
AIA New ZealandReal-time Intent MarketingTogether
Air New ZealandAir New Zealand Flight NZ0Bastion Shine, Flying Fish Productions, Kantar
Air New ZealandTiaki and The Guardians Safety VideoVision Thing and Designworks, Flying Fish Productions, Air New Zealand, TRA, New Zealand Maori Arts & Crafts Institute
ANZANZ – NZ Olympic and Paralympic Team SponsorshipTBWA\New Zealand, PHD Media, Satellite Media, Gladeye
ANZANZ Women’s Cricket World Cup 2022PHD, TBWA\New Zealand, Component Media, Sputnik, Drum
ANZBanking Made Easier with Mark SainsburyPHD, DRUM, TVNZ, Blacksand
ANZHow ANZ Helped Kiwis On Their Journey To Financial Wellbeing Two x FinalistTBWA\New Zealand, PHD
ANZHow ANZ Helped Save Daffodil DayPHD, TBWA\New Zealand
ANZICC Women’s Cricket World Cup 2022TBWA\New Zealand, PHD
ASBASB Marketing Comms Strategy – KiwiSaver RetentionAcquire NZ, The Monkeys Aotearoa, Dentsu Media, Search Republic
ASBNudging Customers Towards Improved Financial Wellbeing Two x FinalistWith Collective
Aspen New ZealandFront Up with Viagra CampaignRockefeller, Tim & Megan Walls
BCITOThe Tricky Chat TrilogyEightyOne, MBM, Assignment, Mediacom
Beam SuntoryWaking Up Beer Drinkers From The Boredom of BeerRocket, Undertow, The Monkeys AU, Coca-Cola European Pacific
Burnett Foundation Aotearoa Ending HIV in Aotearoa by 2025Mix Digital, DDB Aotearoa, Chillbox Creative, ACON NSW, Frost, Lisa Mirpuri, Anthony Walton, Trak Gray, Victoria Walsh, Hannah Watson-Frank, Caitlin Scott, Positive Women Inc., Body Positive
Contact EnergyContact – Fourth TrimesterSpecial, Hearts & Science, Yabble
Contact EnergyIt’s Good to Be HomeSpecial, Hearts & Science
Fertility AssociatesFertility Associates Egg FreezingBob’s Your Uncle, Independent Media
FMGFMG – We’re Here For The Good Of The CountryBCG2, Mediacom, Research First
Fonterra Brands New ZealandFresh’n FruityFBNZ (Lucy Caseley), Tried & True, Mediacom, Colenso BBDO
Great SouthTe Anau TimeStrategy Creative, Gunn Communications, Shotover Media
Greater Wellington Regional CouncilWe Listen to the Land – E Whakarongo Tātou Ki Te WhenuaVMLY&R
IAGAMI + Habitat for HumanityColenso BBDO, PHD, Chemistry
IAGAMI Tradies Two x FinalistColenso BBDO, PHD, Chemistry
IAGState Mistake ReportColenso BBDO, PHD, Chemistry 
J.H. Whittaker & SonsBest Is Always BetterMBM, The Breakout Room, AKQA, Sweeny Vesty, Good Eye Design
J.H. Whittaker & SonsLuxury Has A New ShapeMBM, The Breakout Room, AKQA, Sweeny Vesty, Good Eye Design
Jaguar New ZealandJaguar – She Sets the PaceSpecial PR, Special, Together 
KiwiPlatesKiwiPlates – Own it Two x FinalistSaatchi & Saatchi, Zenith, One Picture
Lenovo New ZealandLenovo – Engaging A Crowded Mid MarketClear Engagement
LionSpeight’s Summit Ultra With LimeCorner Store, Mango, Mediacom
LionSpeight’s: Honouring Good MenDDB, Mediacom, Mango
LionSpeight’s: It Just Takes a Good MateMovember, Corner Store, Mediacom 
Lumino The DentistsHow Lumino Demystified Dentistry for KiwisMILK, TRA, Mango, Artezan, DDB Aotearoa, Qrious
Lumino The DentistsHow Lumino Helps More Kiwis Love Their SmileArtezan Digital Agency
Māia#HīkoiTo100 – A Kaupapa Māori StrategyNgāti Kuri Iwi, Māia, BE Business, Haumi, Andy Murnane, 1979 Management, Dawn Raid Entertainment
MāiaA Māia Strategy: MindTheGap NZNarrative Campaigns, Capital NZ
MercuryMercury Movers Four x FinalistFCB, IPSOS
Mitre 10 New ZealandWith You All the WayFCB NZ, Good Oil Films, Yabble, One Picture, Mitre 10 Team (Jules Lloyd-Jones, Rob Bowring, Leigh Gibson, Mark Vaughan)
Motor Neurone Disease Association NZDavid’s UnusablesSpecial
New Zealand Trade and EnterpriseMade With Care, NZ’s Global F&B CampaignMindshare, Kantar New Zealand
NZ Mountain Safety CouncilNZ Mountain Safety Council Two x FinalistGSL Promotus
NZ PostDelivering MoreInHouse, FCB NZ, PHD, Spur
NZ PostNow Tracking Every ParcelFCB
NZ PostThat Logo Used to Be An EnvelopeInHouse, FCB NZ, PHD, Spur
Realcold New ZealandGree Ultimate Degrees Incentive ProgrammeOneNineFive
Restaurant BrandsKFC’s Secret Ingredients for Long-Term EffectivenessStanley St, TRA
Restaurant BrandsPizza’s Playing by A New Set Of Rules – How The Yumpire Delivered Record Sales For Pizza HutDentsu Aotearoa, PHD, TRA
Restaurant BrandsTaste Always Wins – Pizza Hut Brand TransformationDentsu Aotearoa, PHD, TRA
Rockit GlobalA Brand Transformation That Rocks it Every Day!Special
Rockit GlobalRockit™ Apple – Disrupting the FMCG Market, One Small Bite at a TimeSpecial, Designworks
Rugby For LifeTake 2 For The TeamFastrack Digital NZ
Sky Television New ZealandSky Broadband – Made for EntertainmentQuantum Jump, DDB, OMD, Fuse
Sky Television New ZealandSky Rewards – Life Needs More Rewards Two x FinalistQuantum Jump
Smith&Burton Smith&Burton Standing Out and Getting Noticed On The World-StageElemental, Kylie Penman, Dan Trotter, Kieran Hyland, Henry Coughlin, Katie Rickson, Words for Breakfast, Carmen Fung
Southern Cross Health InsuranceThe Everything Project – Celebrating NZ’s workforces Two x FinalistTBWA\New Zealand, MBM, TRA
Spark IoTSpark IoT Awareness StrategyShine Limited, PHD, TRA, 11 Degrees
SRW LaboratoriesSRW LaboratoriesZyber, Sharp Angles, Wavemaker, Socialites, BESA
Te Ara Ahunga Ora Retirement CommissionChasing AnswersTogether, BCG2, TVNZ, Toast
Tegel New ZealandRangitikei Free Range Chicken – We Make it Good, You Make it Great Two x FinalistDentsu Aotearoa
Tertiary Education CommissionInspiring the Future AotearoaVMLY&R
The Department of ConservationHector’s Dolphin CampaignSHOUT Media, Phantom Billstickers
Tonkin + TaylorFits Me to a T+T: The Tonkin + Taylor Recruitment Campaign
Tonkin + TaylorSponsorship Strategy: Building Nations and Tonkin + Taylor: The Interface Between Te Ao Māori and Infrastructure 
Trade MeChampioning Small Business by Growing Big DataMBM
Trade MeFrom Bid to Buy Now – Scaling Trade Me’s Share Of Online RetailMBM, The Breakout Room
Trade MeThe Kindness Store, by Trade MeMBM, Discovery
TruestockTruestock – Authentic Aotearoa Stock Images 
TrustpowerTransforming the Trustpower Brand Through BundlingArt & Industry, Independent Media New Zealand, Ipsos
TrustpowerMaking the Nation Cry To Build A BrandArt & Industry, Independent Media New Zealand, Ipsos, Neurospot
TrustpowerTrustpower Bundles – Eight Years of SuccessArt & Industry, Independent Media New Zealand, Ipsos, Neurospot
Turners Group NZTina From Turners: We Love Buying Cars Two x FinalistDavid (DT) Thomason, Darryl Parsons, Kim Thorpe, Olivia Woodroffe, Eight (Katie Millington), Steve Saussey, stitch, Lassoo (James Roberts, Rasmika Sukha, John Baker)
Unity MoneyUnity Money. Banking Without The Bankers.Calibre & Candor, Stanley St, Culture & Theory, Conversion, Found

Short-Term Marketing Initiatives

CompanyMarketing InitiativeMarketing Partners
2degrees2degrees Data ClockTBWA\New Zealand, John Thomas, Sarah Gleeson, Bruno Espezzano, Anna Gavin, Alessandra Nixon, Eddie Dickens, Ashleigh Johannson, David Lim, Paula Borquez, Prianka Walker
2degrees2degrees Perks Data DealsAnna Gavin, Emma Bourne, Alessandra Parker, Paula Borquez
BachcareBachcare – All the Time in the World Campaign 
Born BredBorn Bred – Mates In ConstructionTikTok
Canterbury District Health Board90% for CanterburyHarvey Cameron, Canterbury Chamber of Commerce, Christchurch International Airport
Chameleon CreatorCourageous Conversations CampaignSpecial
Contact EnergyContact – Good NightsSpecial, Hearts & Science
Dementia AucklandDementia Auckland – Lighting the DarknessQuantum Jump, Conductor, Lassoo Media, PR Partners
Generator NZGenerator NZ Wellington Launch: 30 Waring-Taylor StThe Business Marketing Group, MBM
Great SouthTe Anau TimeStrategy Creative, Gunn Communications, Shotover Media
J.H. Whittaker & SonsMake The Sandwich: Turning Limited Editions on Their HeadMBM, The Breakout Room, AKQA, Sweeny Vesty, Good Eye Design, Twin Agencies
LawVuLawVu – Category Creation Launch Campaign 
LionSteinlager Alt BlacksNZ Rugby / All Blacks, DDB, Mango, Mediacom 
Lumino The DentistsHow Lumino Helps More Kiwis Love Their SmileArtezan Digital Agency
MND New ZealandDavid’s UnusablesSpecial
National Collective of Independent Women’s Refuges IncSafe-Night-a-thonEightyOne
NZ PostDelivering More for YouFCB NZ, SPUR, PHD Media
NZMEPLAY ZMJennifer Pryor, Ross Flahive, Katie Mills, Sheryl Dunlop, Xanthe Williams
NZSkiNZSki – You Don’t Have to Choose (Coronet Peak, The Remarkables, Mt Hutt)Grow Digital,  BlackbirdNZ (Jeremy Black)
Plato CreativePlato Special SaucePlato Creative
Sky Television New ZealandSky Rewards – Life Needs More RewardsQuantum Jump
Sky Television New ZealandSky’s Olympics – Be an Expert!DDB, OMD, Quantum Jump, Fuse
SlingshotSlingshot: Free for the Frontline 
Spark NZSpark S.N.T.A.Colenso BBDO, Proximity NZ, PHD, Perceptive
Walker & HallYou Are My HomeThis Side Up, Powerhouse 
Western Institute of Technology at TaranakiWITT: From Conversion to ConversationEightyOne Media, Apex Digital
XeroEasy As PieMBM, Workparty, C_Space
XeroWhy We’re In ItPead, MBM
Z EnergyZ Sharetank – Change Up How You Fill UpSaatchi & Saatchi, MBM, Artist Dean Proudfoot

Individual Awards

Up-&-Coming Marketer of the Year

NomineeNominee Company
Hannah McLeanKingSt Advertising
Madeline YoungmanMONDAY Haircare
Sidney McNamaraBeam Suntory New Zealand
Tina StankeSenior Move Managers

Marketer of the Year

NomineeNominee Company
Angela BlairRestaurant Brands New Zealand
Angela IrwinTegel New Zealand
Melodie VickarsAA Insurance
Sarah SandovalNZ Post
Sean WiggansTurners Group NZ

Marketing Team of the Year

Nominee
2degrees
Burger King New Zealand
Mitre 10 New Zealand
NZ Post
Pizza Hut – Restaurant Brands
SRW Laboratories
Turners Group NZ