Finalists

The TVNZ-NZ Marketing Awards organisers, NZ Marketing magazine and NZ Marketing Association, are delighted to unveil the finalists for this year’s competition following the successful completion of round one judging.

Congratulations to all!


Marketing Excellence Awards

The Marketing Excellence Awards recognise excellence in specific disciplines across different sectors. The Judges are looking for entries that demonstrate how effective marketing strategy has led to measurable results for a business/or brand.

CompanyMarketing InitiativeMarketing Partners
2degrees2degrees Fighting for FairTBWA\New Zealand, TBWA\Bolt, OMD
AA Life InsuranceAA Life Insurance – Love is in the AirQuantum Jump, OMD New Zealand
AA SmartfuelAA Smartfuel Year-in-ReviewCatch Design, Braze, Bob’s Your Uncle
ANZ Bank New ZealandANZ Good Energy Home Loan Four x FinalistTBWA, PHD
ANZ Bank New ZealandHow ANZ got Kiwis Talking About F******* to Improve Their Financial Wellbeing Two x FinalistTBWA, Eleven, PHD, DRUM
ASBASB All Access – Black Ferns and RWCDentsu Media, NZ Rugby, RWC 2021
ASBHelping Customers Become Savers Three x FinalistThe Monkeys, Behavioural by Design
ASBLevel Up Four x FinalistThe Monkeys, Acquire, Search Republic, Dentsu
BrotherBrother: It Just WorksWave Agency, MBM
CCEPWith L&P ‘Everyone’s Welcome’ or ‘Nau Mai Tatou’Ira, Drum, PHD, Kantar
Comfortech Building Performance SolutionsBetter Together – Two Greats Coming Together Under One RoofInterbrand, DDB, Mighty, MT Barker Productions
Contact EnergyHow Contact Arrested 8 Years of Declining Market-Share and Returned To GrowthSpecial, Hearts & Science
Contact EnergyHow Newborn New Zealanders Helped Shape the Purpose of One NZs Biggest CompaniesSpecial, Hearts & Science
Contact EnergyIt’s Good to Be Home: Creating the Foundations to Get Contact Back to GrowthSpecial, Hearts & Science
Contact EnergyContact Energy: Fastest Growing Provider Despite All the OddsSpecial, Hearts & Science
Contact EnergyContact Energy: Shaking up the Broadband MarketSpecial, Hearts & Science
Cystic Fibrosis New ZealandCFNZ Cruel Needs KindEnergi, Pead PR
DoshLaunch of the Dosh Visa Debit Card Two x FinalistRainger & Rolfe, Tilt Digital
Engineering New ZealandThe Wonder Project – Inspiring Rangatahi With STEM Two x FinalistSea Digital
Epicurean DairyThe Collective – Never Boring, No Bull!Special
FarrimondReckitt, Botanica by Air Wick #reblossomNZtogetherFarrimond (Lou Devine, Rosie Tozer, Amy Cattanach, David Thompson), Jim Kilgallon, Attivo PR (Georgia Coleman), Reckitt (Rachel Bainbridge, Liam Nolan)
Fire and Emergency NZYou’re Cooked – Recipes to Avoid DisasterMotion Sickness, MBM, Kantar Public
Fisher & Paykel HealthcareF&P Evora Full – Gaining Full TrustBeehive Creative, A Perfect Curve Creative, Borderless
Fisher & Paykel HealthcareFisher & Paykel Healthcare – Experience Full PerformanceBeehive Creative, A Perfect Curve Creative, Borderless
Fonterra Brands New ZealandKāpiti Yoghurt – Too Good to ShareFonterra Team (Lucy Bailey, Lucy Caseley, Lana Blair, Nathalie Janin, Claire Geale, Maria Cornish), Tribal Aotearoa, Tried & True, Colmar Brunton, Kantar
Foodstuffs New ZealandPAK’nSAVE – 17 Year Sticking PowerFCB Aotearoa, PHD Media, One Picture
Foodstuffs New ZealandReigniting the Love for Four Square Two x FinalistFCB Aotearoa, PHD Media
Frank*EnergyFrank*Energy Two x FinalistMotion Sickness, PHD Media, The Purpose Business
Ngāi Tahu TourismIndulge Your Senses at Ngāi Tahu TourismHainesAttract
Hato Hone St John | Aotearoa New ZealandBetter Than Fine – Excellence in HealthcareGood Gravy, Lina Montero Soto, Duncan Blair
HnryHnry MarcommsCouch Kumara
IAGAMI Insurance – Drummer Two x FinalistColenso BBDO, PHD Media
IAGAMI Insurance – Young Driver Two x FinalistColenso BBDO, PHD Media
J.H. Whittaker & SonsJ.H. ReturnsMBM, John Plimmer, Duncan Munro, Sweeny Vesty
Kilwell FibrelabKilwell Fibrelab – by BlueOceanBlueOcean | The B2B Agency
KiwibankReframing Kiwi to Reframe Kiwibank – This is KiwiSpecial, OMD
KiwibankRe-imagining Banking Calculators That Enable Customers to ThriveDNA Design, GBST
KiwibankThis Is a Brave New Direction – This is KiwiSpecial, OMD, Baseline Consultancy, Brand Capital
KiwibankThis is getting More Kiwi in to Homes – This is Co-OwnThoughtFull, Special
KiwibankThis is Kiwi Making Kiwi Better OffSpecial, OMD
KiwibankThis is Supersizing Growth – This is Kiwibank BusinessSpecial, OMD, Baseline Consultancy
KiwibankThis is Transforming a Kiwi Icon – This is KiwibankThoughtFull, Ira, Special, Retail Dimension, DNA
Lion New ZealandHavana Coffee Works – Ground for GoodSpecial PR, Essence, Mediacom
Lion New ZealandSteinlager – Breathing New Life Into An Old Icon Two x FinalistDDB, Mediacom, Mango, Kantar, Huffer, Live Nation, Universal Music / Six60
McDonald’s New ZealandHow Macca’s Ruffled FeathersDDB Aotearoa, OMD NZ, FUSE NZ, Mango NZ, Guihen Jones, TRACK NZ
Mitre 10 New ZealandWinning in CXFCB/SIX
MTF FinanceMTF – Guardian Guy Three x Finalist Chemistry, Purpose Business, Conductor (John Baker)
National Collective of Independent Women’s RefugesSafe NightsEightyOne
NZ Mountain Safety CouncilPlan My Walk by NZ Mountain Safety Council Two x FinalistHemisphere, Wellington Agency
NZ PostYear Two of NZ Post’s Brand Transformation Delivers More!FCB, Inhouse Design, TRA, David Thomason
OceaniaOceania: Believe in Better Two x FinalistYoungShand, Hearts&Science
One New ZealandFrom Global to Local: How a Global Telco Transformed Itself for an Awesome AotearoaThe Tuesday Club, Mister Wolf, FCB Media, DDB, Two Views, Uno Loco, Hello, Pead
One New ZealandOne Awesome Summer of SponsorshipsLive Nation, Dark Horse, Uno Loco, Mister Wolf, Rapport
Mix & MatchMix&Match: Let’s GoProximity NZ, Zenith, Newscorp
QT Hotels & ResortsCurious Currencies by QT Hotels & ResortsThinkerbell
RAGT NZNek Minnit, Ragt Uses Talking Animals to Crow About Their Name ChangePlato Creative (Kelly Lovelock, James Mumby-Croft, Fiona Murray, Morgan Coombes, David Ramirez, Sarah Hill, Catrin Thomas), Awkward Animation, OMD, James White, Jessica Chapman
RealNZRealNZ – Rethinking TourismSpecial, Sven & Friends
Restaurant BrandsKFC & SLSNZ – Saving Lives, One Bucket at a TimeStanley St, PHD, Drum, TRA
Restaurant BrandsKFC Hitting It Out of The ParkPHD, Drum, Method, Stanley St
SharesiesSharesies Grow and EngageSling and Stone, MBM
Silver Fern FarmsCooks on Fire Two x FinalistFUSE @ OMD NZ, TVNZ
SkinnyPhone it InColenso BBDO, PHD Media, DRUM, Platform29
SkySky Rewards – Rewards Just Got AutomatedQuantum Jump
SkySky Rewards – Seamless Rewarding ExperiencesQuantum Jump
Southern Cross Health SocietySweet Caroline Two x FinalistTBWA\New Zealand, MBM, TRA
SparkMade For You Review Four x FinalistProximity New Zealand
SparkSpark X Samsung Device Launch PartnershipSamsung, Proximity, Universal Music, Colenso BBDO, Sniffers, PHD Media
TABTAB – Uncontainable Joy 2022Chemistry, MBM, TRA
Te Ara Ahunga Ora Retirement CommissionPredicting Financial Needs Two x FinalistTogether
Te Whatu OraHepatitis C National Awareness CampaignVMLY&R, Wawata Creative
Tegel New ZealandTegel Take Outs Long Term SuccessDentsu Aotearoa
Tertiary Education CommissionVocational Education and Training – The Choice Is YoursJean Mowday, VMLY&R, TRA
Tip Top BakeryTip Top – OatiliciousProximity NZ, Fiftyfive5
Trade MeThe Data’s in the Detail: How Trade Me Risked Thriving Growth For A Better FutureSegment.io, North Star (Braze)
Westland Milk ProductsA Westgold Transformation StoryLaunchsight, Akin, One Picture
ZURU EdgeBetter When it’s BonkersZuru Edge Internal Media and Design Teams, Pablo London

Marketing Campaign Awards

The Marketing Campaign Awards recognise innovative and agile marketing. Judges are looking for examples of marketing campaigns that have identified short-term opportunities/challenges, and have created a specific initiative within a 12 month or less period that has produced measurable outcomes. Note: Only marketing campaigns within the past year qualify to enter.

CompanyMarketing CampaignMarketing Partners
AA SmartfuelAA Smartfuel Year-in-ReviewCatch Design, Braze, Bob’s Your Uncle
ACCACC Right NowVMLY&R, TRA
AMIAMI Helps Customers Avoid the Risk of Under-Insurance Two x FinalistChemistry
ANZ Bank New ZealandANZ Good Energy Home LoanTBWA, PHD
ANZ Bank New ZealandHow ANZ Got Kiwis Talking About F******* To Improve Their Financial WellbeingTBWA, Eleven, PHD Media, DRUM
ASBLevel UpThe Monkeys, Dentsu, Acquire, Search Republic
BDO New ZealandBDO Wellbeing & Business Performance IndexColenso BBDO, Perceptive, Hearts & Science
BrotherBrother: It Just WorksWave Agency, MBM
Cancer SocietyLeave No One BehindDave Clark
Cookie TimeCookie Time Cookie Sandwich LaunchAppleby Farms, Streets / Unilever, Drum, PHD, NZME
DoshLaunch of the Dosh Visa Debit CardRainger & Rolfe, Tilt Digital
Engineering New ZealandThe Wonder Project Rocket Challenge – Inspiring Primary Ākonga With STEMSea Digital
Fire and Emergency NZWildfire PreventionMBM, Motion Sickness
Fire and Emergency NZYou’re Cooked – Recipes to Avoid DisasterMotion Sickness, MBM, Kantar Public
Foodstuffs New ZealandWhat’ll It Be Today From Four Square?FCB Aotearoa, PHD Media
Fullers360HELLO SummerAcquire, Carol Zencic
InvivoInvivo Air – The World’s First Winery AirlineAir Chathams, Hilton Queenstown Resort & Spa, Botswana Butchery, Essano, Griffins
J.H. Whittaker & SonsTe Wiki o te Reo MāoriMBM, John Plimmer, Duncan Munro, Sweeny Vesty
Kids Ride ShotgunIn-House Excellence: How One Small Team Created Big ResultsMike Adley – Return Media
KiwibankThis Is Business for BetterSpecial, OMD
KiwibankThis is Reconnecting Kiwi With KiwibankSpecial, OMD
Lotto New ZealandSpecial Draw for Cyclone GabriellePHD Media
National Collective of Independent Women’s RefugesThe Great Night InEightyOne
Netsafe New ZealandNetsafe Porn WeekNot Another™
New Plymouth District CouncilNew Plymouth District Council Vote22 Campaign Two x FinalistWords for Breakfast
New Zealand Red CrossNew Zealand Disaster FundThousands of media, corporate and community partners
NZ Herald/ NZMEThe New Zealand Herald: News Worth KnowingNZME Team (Katie Mills, Mandie Strachan, Graham Dolan, Graham Stride, Sarah Swanton, Joseph Senior, Carolina Simpson, Christian Goeffic, Susan Bridges, James Irwin, Will Parsonson), Pati Design, Parachute Music (Mark de Jong, Joe Faris), Digital Scissors (Francis Glenday)
One New ZealandThe Disconnection ReportThe Yarn Agency, FCB Media, Camorra Research
Partners LifePartners Life – Last PerformanceSpecial, AKQA
RAGT NZNek Minnit, RAGT Seeds Name Change to Farmers And RetailersPlato Creative (Kelly Lovelock, James Mumby-Croft, Fiona Murray, Morgan Coombes, David Ramirez, Sarah Hill, Catrin Thomas), Awkward Animation, OMD, James White, Jessica Chapman
RSARSA 2023 Poppy AppealWalsh & Beck (Paula Hellyer, Ben Milsom, Sir Richard Taylor, Rik Athorne, Iain Frengley, Alex Lovell-Smith, Ben Auton, Iain Frengley, Rhian Sheehan, Andrew Dalziel, Rob Kerr, Jan Kleinheins, Mike Bridgeman, Barbara Power, Susan Doran), GI Media, Calibrate, Wētā Workshop, Cast: Ryan Gilbert, Simon Marsh, Carrie Green, Salale Moananu, Jerome Chandrahasen
Silver Fern FarmsCooks on FireFUSE @ OMD NZ, TVNZ
Southern Cross Health SocietySweet CarolineTBWA New Zealand, MBM, TRA
SparkMade For You ReviewProximity New Zealand
SparkSparks Product Challenge Becoming Marketing Data Gold! 
SquirrelSquirrel’s “First 100 Get $100” Two x FinalistWords for Breakfast (Helen Steemson)
TABTAB – Consider the OddsChemistry, MBM, TRA
Te Whatu OraHepatitis C National Awareness CampaignVMLY&R, Wawata Creative
The Restaurant Association of New ZealandCooking Up a StormAugusto Creative, Al Brown & Company, No Issue
Trade MeEveryday Runway by Trade MeSpecial PR, MBM
Trade MeThe Headline HijackMBM, Perceptive Research

Individual Awards 

The Individual Awards recognise marketing professionals who have been instrumental in the overall marketing success of a business/brand, both in the short- and long-term.  

Up-&-Coming Marketer of the Year

NomineeNominee Company
Bejen PatelNestlé
Georgia RafeTonkin + Taylor
Jeanne KimTonkin + Taylor
Josh SutcliffeOne New Zealand
Nick BrownAro Digital
Shavawn JacobsenCounties Energy

Marketer of the Year

NomineeNominee Company
Diane ClarkFoodstuffs NZ
Sandra DanielOceania
Simon HofmannKiwibank

Marketing Team of the Year

Nominee
Kids Ride Shotgun
Kiwibank
Oceania
One New Zealand
Rascal + Friends
Rockit Global