Finalists
The 2024 YouTube NZ Marketing Awards organisers, NZ Marketing magazine and NZ Marketing Association, are delighted to unveil the finalists for this year’s competition following the successful completion of round one judging.
Congratulations to all!
Get your tickets to the exciting awards night at Spark Arena on September 4 here.
Marketing Excellence Awards
The Marketing Excellence Awards recognise excellence in specific disciplines across different sectors. The Judges are looking for entries that demonstrate how effective marketing strategy has led to measurable results for a business/or brand.
| Company | Marketing Initiative | Marketing Partners |
| 2degrees | 2degrees Broadband 2023 Growth Strategy | OMD, TBWA\New Zealand, FiftyFive5 |
| 2degrees | 2degrees Fighting for Fair | TBWA\New Zealand, OMD New Zealand |
| 2degrees | Data Pinata Armada | OMD, TBWA\New Zealand, FiftyFive5, Unbound |
| AA Pet Insurance | You Never Know What They’re Up To | Quantum Jump, Rocket Media |
| Aged Care Association | Aged Care Association | Chemistry, Anthem, Corner Store |
| Air New Zealand | Air New Zealand’s Pin A Million Two x Finalist | FCB Aotearoa, dentsu Aotearoa, Handle The Jandal Ltd, Cheetah Digital |
| ANZ Bank New Zealand | ANZ & The Cancer Society – Daffodil Day 2023 | TBWA, PHD, Warner Bros Discovery |
| ANZ Bank New Zealand | Make The Best Call In Home Loans Two x Finalist | TBWA, PHD |
| ANZ Bank New Zealand | The Birth of Blue | TRACKTribal, PHD Media |
| ASB Bank | ASB – Bagels by Benee | The Monkeys Aotearoa, dentsu Media, TRA, Search Republic, Aquire Media |
| ASB Bank | ASB – Ben and Amy | The Monkeys, Dentsu Media and Creative, TRA, Search Republic, Acquire Media |
| ASB Bank | ASB – Youthline Bagels Partnership | The Monkeys, Dentsu Media, Aquire Media, Search Republic |
| BLUNT | BLUNT Brand Transformation | Milk, Thinkerbell, Tracksuit, Workgroup Studio, Almond Studio |
| Boring Oat Milk | Quit The Tit | Motion Sickness, Billie Media, Blink Ltd |
| bp oil New Zealand | Everyday Rewards – bp Three x Finalist | VML Auckland, Mindshare NZ, Rainger & Rolfe, The Lumery, Kantar, CMD, Handle With Care, Admark |
| COLORSTEEL | Roof ID | Together |
| DB Breweries | An Alternative Way to Reinvigorate an Icon (Export x The Alternative Commentary Collective) | The Alternative Commentary Collective, NZME |
| DB Breweries | Revolutionising Beer: DB’s Mission To Meet Changing Consumer Needs And Double Brand Volume Through The Acceleration Of Tiger Crystal Ultra | Saatchi & Saatchi, Kantar, Raydar |
| Dementia NZ | Decoding Dementia | Quantum Jump, Conductor |
| Delivereasy | Delivereasy – Leave A Better Taste In Your Mouth | MBM Wellington, Colenso BBDO |
| Electoral Commission | Māori Electoral Option | FCB Aotearoa, RUN Aotearoa, Verian, Kantar Public, Collider, Ray Edwards, Marcus Winter |
| Farmside | Making the Good Life Great With Farmside | Spring Insights, Tracta |
| Firth Concrete | Demystifying Carbon Numbers | Quantum Jump, Contagion |
| Fisher & Paykel Healthcare | Fisher & Paykel Healthcare myMask App Three x Finalist | Beehive Creative |
| Fisher Funds | Fisher Funds Three x Finalist | Stanley St, InHouse Design, Arcade Group, Sherson Willis, OnePicture, Tracksuit |
| Frank Energy | The Year NZ Got Franked Two x Finalist | PHD Media, Motion Sickness, Purpose Business |
| FreshChoice/WDL | FreshChoice – Becoming the Local Favourite | Multiplied, Dentsu |
| Fullers Group | Fullers360 Waiheke Reserve | Crave Global, Momentum, Dew Diligence |
| Genesis Energy | Taking on Energy Hardship, One Hour at a Time | |
| Goldie | Goldie Launch | Common Ground PR, Sgurr |
| Goodman Fielder | KALO: Goodman Fielder | DDB Aotearoa, MBM, Tracksuit, Kantar, Cartology, Precision Media |
| Goodman Fielder | Vogel’s | DDB, MBM |
| Health New Zealand | Winter 2023 – Keeping the Public Healthy and the System Running | Clemenger BBDO, Wawata Creative, OMD media, The Research Agency |
| Indevin Group | Villa Maria Regains #1 Position With Its Largest UK Marketing Campaign Delivering Incremental Revenue to the Business | Federation, Forward New Zealand, Mindshare UK |
| Ingham’s | Raising the Bar on Animal Welfare | Quantum Jump, PR Partners |
| J.H. Whittaker & Sons | Bean to Bar Brilliance: Celebrating 100% Traceability | MBM, Bastion Shine, Sweeny Vesty |
| JUCY Group | JUCY Group Transforms and Goes Premium – With Some Serious Star Power! | These Guys I Know |
| JUCY Group | A Star is Born: JUCY Group Presents Star RV so ”You Can Star in Your Own Adventure!” | These Guys I Know |
| JUCY Group | JUCY gets STAR Power and Enters the Premium Market! | These Guys I Know |
| Les Mills International | Data Driven Fitness: Creating a Fitter Planet | Qrious, Customer.io |
| Les Mills International | Powering a Fitter Planet With Martech Excellence | Qrious, Customer.io |
| Lion NZ | Kirin Hyoketsu | Kantar NZ, 3Sixty, Hyper NZ, Thinkerbell, Mediacom |
| Lumino The Dentists | Lumino the Dentists Recruitment Marketing Strategy | Artezan, TRA, MILK |
| McDonald’s NZ | Getting Kids On The Pitch Since Forever | DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo |
| McDonald’s NZ | Life Happening? We Deliver | DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo |
| McDonald’s NZ | McDonald’s Loyalty App | DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo |
| MediaWorks | Channel X | In Motion, Longevity Media |
| Ministry of Health | Achieving Pae Ora – Ministry of Health | The Media Lab, Tom Montague, Wawata Creative |
| Mitre 10 New Zealand | Mitre 10 Helping Hands: Project Playground | FCB New Zealand, Augusto |
| My Food Bag | Bargain Box – by My Food Bag – New Zealand’s Most Affordable Meal Kit | MBM, Pead PR, Nadia Lim, Yarn Agency |
| Nestlé New Zealand | How do you SLAM? | Herd MSL, Periscope, UM |
| Nestlé New Zealand | Protein Innovation for Teens | Ogilvy, Periscope, UM, The Paragdime Shift, Kantar, Fifty Five, Nestlé MILO Marketing Team |
| NZ Mountain Safety Council | Plan My Walk by the NZ Mountain Safety Council Two x Finalist | Supergood |
| NZ Post | Choose Courier | FCB, PHD, TRA |
| One New Zealand | One NZ Warriors | The One NZ Warriors, DARKHORSE, The Attention Seeker |
| Prolife Foods | Mother Earth Nutty Sensations | Rainger & Rolfe, Spark Foundry, Social Sugar, Orbit Marketing, Precision Media, Cartology, Fiftyfive5, Kantar |
| SailGP | ITM New Zealand Sail Grand Prix | Christchurch | TRUE, D3 |
| SBS Bank | SBS Bank – Kiwi Dream Conservation Programme Two x Finalist | Abel, OMD Christchurch, Bond Communication |
| SG Equipment | Upping Our Game with Yale | Max Marketing |
| Spark New Zealand | Spark Game Arena – Entertainment Marketing Strategy | Colenso BBDO, PHD, LPL |
| Spark New Zealand | Spark Christmas Two x Finalist | Colenso BBDO, PHD |
| Spark New Zealand | The Launch of Spark Game Arena | Colenso BBDO, PHD Media, TRA, Bastion Shine, Letsplay, Live |
| Spark New Zealand | Get The Skinny | Colenso BBDO, Platform 29, PHD Media, TRA |
| Stats NZ | 2023 Census – Tatau Tātou All of us Count | Manako, VML, Verian, Te Amokura Productions, InsideOUT, Tutu Films, Te Rawhitiroa Bosch Photography |
| STIHL | The Great STIHL Battery Pivot | TRUE, OMD |
| Summerset Retirement Villages | Summerset Retirement Villages | FCB Aotearoa |
| TASK Group | Unified & Amplified: The Power of TASK Groups MarTech | Vidico, SOAP Design |
| Television New Zealand | TVNZ+ | TVNZ Blacksand , dentsu Aotearoa |
| The PoolHouse | The PoolHouse Three x Finalist | Crave Global |
| Turners Auto Retail | Tina From Turners Turns Three | SO Creative (Darryl Parsons and Olivia Woodroffe), Lassoo Media & PR, stitch, David (DT) Thomason |
| Whānau Ora | Rep Your Suburb Two x Finalist | Motion Sickness, MBM Auckland |
| Woolworths Group | Getting Woolworths Off to the Best Start With Low Price | Woolworths NZ Team, M&C Saatchi, dentsu Aotearoa, Wellcom |
| Woolworths Group | Making Countdown’s Own Brand the Hero of a Kiwi Christmas | Woolworths NZ Team, Undertow, M&C Saatchi, dentsu Aotearoa, Wellcom |
| Woolworths Group | Making Every Day Count with Everyday Rewards – A New Loyalty Programme From Woolworths and bp Four x Finalist | Woolworths NZ Team, Undertow Media, Pinstripe Zebra, Kantar, M&C Saatchi, dentsu Aotearoa, Wellcom |
| Xero | Xero and FIFA Women’s Football – Beautiful Game, Beautiful Business | MBM, Pead, Rach Jupp Design, Level 7 Communications, Honoco, Uno Loco, FIFA, NZ Football, Xero Team, Hub (Internal Agency Team) |
| Zealandia Te Māra a Tāne | Zealandia Te Māra a Tāne – Living With Nature Tiaki Taiao Tiaki Tangata | Aro Creative Inc, Studio C |
| ZURU Group – Rhodes Pet Science | Goodlands | ZURU Edge, Thomas Darlow, Craig and Bridget |
| ZURU Group – Rhodes Pet Science | Smart Box Health Monitoring Cat Litter | ZURU Edge, Craig and Bridget |
Marketing Campaign Awards
The Marketing Campaign Awards recognise innovative and agile marketing. Judges are looking for examples of marketing campaigns that have identified short-term opportunities/challenges, and have created a specific initiative within a 12 month or less period that has produced measurable outcomes. Note: Only marketing campaigns within the past year qualify to enter.
| Company | Marketing Campaign | Marketing Partners |
| 2degrees | 2degrees Data Piñata Armada | TBWA\New Zealand, OMD, Unbound, Fiftyfive5 |
| 2degrees | First Phones Programme Two x Finalist | TBWA\New Zealand, OMD New Zealand, Eleven PR, Netsafe New Zealand |
| 2degrees | Good Tings – The Grime Video That Helped Kiwi Kids Learn About Online Safety | TBWA\New Zealand, OMD, Eleven PR |
| 2degrees | Slingshot Mobile Migrations | |
| Air New Zealand | Air New Zealand – The Great Christmas Chase | Bastion Shine, dentsu Aotearoa, Reel Factory |
| Air New Zealand | Air New Zealand’s Pin a Million | FCB Aotearoa, dentsu Aotearoa, Handle The Jandal Ltd, Cheetah Digital |
| AMI Insurance | AMI Insurance AMI Tradies Bundle: Pride and Joy | Chemistry, PHD Media |
| ANZ Bank New Zealand | ANZ’s The Comedy Treatment, a Show of Support for The Cancer Society | TBWA\New Zealand, PHD, Warner Bros Discovery |
| ANZ Bank New Zealand | Make The Best Call In Home Loans | TBWA\New Zealand, PHD |
| ASB Bank | ASB – Bagels by Benee | The Monkeys, dentsu Media, Search Republic, Aquire Media, TRA |
| ASB Bank | ASB Card Tracker Two x Finalist | The Monkeys, Search Republic, dentsu Media, Aquire Online |
| Bluebird Foods | Bluebird’s Birthday VIP | Raydar, OMD |
| BLUNT | Engineering Joy on a Rainy Day | Thinkerbell, Tracksuit, Doubleio, GenieGoals, Milk |
| Boring Oat Milk | Quit The Tit | Motion Sickness, Billie Media, Blink |
| Brittain Wynyard (Birkenstock NZ) | Birkenstock NZ: Make Your Mark on Summer | |
| Employers and Manufacturers Association | EMA Future of Work of Work Series | The Yarn Agency, NZME |
| Engineering New Zealand | Wonder Project – Join the Wonder Two x Finalist | |
| Farmlands | Post Your Support | Quantum Jump |
| Fire and Emergency | NZ Warning Labels | MBM, Motion Sickness, Verian |
| Firth Concrete | Demystifying Carbon Numbers | Quantum Jump, Contagion |
| Foodstuffs North Island | Four Square x SIX60 On Tour | Six60 / Massive Records |
| Frank Energy | The Year NZ Got Franked | PHD Media, Motion Sickness, Purpose Business |
| Health NZ | You’re Ready – Mental Health and Addictions Nurse Recruitment | VML, Dioscuri, Te Ataahia Hurihanganui |
| Hnry | Taxes Are For Everyone | |
| J.H. Whittaker & Sons | Delicious by Design | Breakout Room, The Craft Shop, Will Mordido, Satellite, MBM, SweeneyVesty, AKQA |
| J.H. Whittaker & Sons | Slicing Into Sweet Success With Whittaker’s Recipes Content | MBM, Breakout Room, Sweeny Vesty |
| Loyalty NZ | Crack Christmas with Flybuys | Colenso BBDO, McCready Bale Media, The Breakout Room, Kantar |
| Loyalty NZ | Food and Fuel | McCready Bale Media, Braze |
| McDonald’s NZ | Driver Tax | DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo |
| McDonald’s NZ | The Best of ’91 is Back | DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo |
| MediaWorks | The Edge: Stitch Ups | In Motion |
| MOXX Brands | Curating Virality for Maison&Muse’s Launch Into Australia Two x Finalist | |
| National Collective of Independent Women’s Refuges | The 17,680 Nights of July | EightyOne, Data Story |
| Nestlé New Zealand | Starbucks by Nespresso ‘Coffee Spaces’ Campaign | Mango NZ, UM, Freedom |
| Netsafe New Zealand | Stopping Sextortion in New Zealand Two x Finalist | Digitella |
| New World | New World Clubcard Trolley Truths Two x Finalist | TRACK Aotearoa, Skinny Marketing |
| New Zealand Police | In Your Element – Finding the Best People for New Zealand Police | Bastion Shine, Spitfire |
| NZ Mountain Safety Council | #ROARfit Hunting Campaign by Mountain Safety Council | Supergood |
| NZ Post | Send From Home This Christmas | FCB, PHD, TRA |
| QT Hotels & Resorts | Get A Room! Valentines Day at QT Hotels | NSPR, Buffet Digital |
| Restaurant Brands | KFC Finger Kickin’ Good | Stanley St, Method, PHD, Drum, Culture |
| Sharesies | Sharesies KiwiSaver Scheme: The Payoff Podcast | |
| Sharesies | Sharesies Save: Save Account With No Limits | |
| Spark New Zealand | Spark Open Audition | Colenso BBDO, PHD Media |
| Spark New Zealand | Spark Christmas Two x Finalist | Colenso BBDO, PHD |
| Spark New Zealand | Spark Cyber Defence | |
| Stats NZ | 2023 Census – Tatau Tātou, All of Us Count | Manako & VML, Verian, Te Amokura Productions, InsideOUT, Tutu Films, Te Rawhitiroa Bosch Photography |
| The Department of Conservation | The Fiordland Kiwi Diaries | Rameka Tamaki, The Media Lab, No GenAI |
| The Warehouse Group – Noel Leeming | Noel Leeming’s Supreme NOELedge in Cellular | TBWA\New Zealand |
| Triton Hearing | How Triton Hearing Got More New Zealanders to Give it a Go! Two x Finalist | Tribal, Mitchell & Co |
| Variety – The Children’s Charity | Variety Christmas Appeal | Multiplied, Warner Brothers Discovery, TVNZ, Mediaworks, JCDecaux, Shout Media, TradeMe, Parachute Digital |
| WellingtonNZ | Escape to Wellington | EightyOne, Improv Everywhere, Mbooth, Thorn PR |
| Whānau Ora | Rep Your Suburb | Motion Sickness, MBM NZ |
| Wonky Box | Wonky Box’s Great Growing Season (Summer Win Back) Two x Finalist | ODV |
| Woolworths Group | Making Every Day Count With Everyday Rewards – A New Loyalty Programme From Woolworths, bp and ASB | Woolworths NZ Team, Undertow, Pinstripe Zebra, Kantar, M&C Saatchi, dentsu Aotearoa, Wellcom |
| Xero | Xero’s Sole Trader Thursday | Bastion Shine, Special PR , MBM, Pead, Xero Team |
Individual Awards
The Individual Awards recognise marketing professionals who have been instrumental in the overall marketing success of a business/brand, both in the short- and long-term.
Marketer of the Future
| Nominee | Nominee Company |
| Ceejay Rodrigues | AA New Zealand |
| Jessica Schnell | J.H. Whittaker & Sons |
| Lia Carruthers | Farrah’s |
| Sophie Jordan | Meridian Energy |
Marketer of the Year
| Nominee | Nominee Company |
| Anna Tompkins | ZURU Group – Rhodes Pet Science |
| Fee Cortis | BLUNT |
| Frankie Coulter | Goodman Fielder |
| James Kyd | Xero |
| Katie Mills | New Zealand Media & Entertainment |
| Luke Rive | McDonald’s NZ |
| Sarah Williams | Spark New Zealand |
Marketing Team of the Year
| Nominee |
| BLUNT |
| Goodman Fielder |
| My Food Bag |
| PAK’nSAVE |
| Restaurant Brands – KFC NZ |
| Everyday Reward NZ Marketing, Woolworths Group |
Brand of the Year
| Nominee | Marketing Partners |
| 2degrees | TBWA\New Zealand, OMD |
| ANZ Bank New Zealand | TBWA\New Zealand, TRACK Tribal, PHD Media |
| McDonald’s NZ | DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo |
| PAK’nSAVE | FCB, PHD |
| Restaurant Brands | Stanley St, PHD, Special PR, Drum, Culture, Collider, TRA |