Finalists announced for the YouTube NZ Marketing Awards 2025
The wait is over! Finalists announced for the 2025 edition of the YouTube NZ Marketing Awards.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Kiwi business confidence highest since 2021, says Shaping Business Study
2degrees’ 2025 Shaping Business Study has found Kiwi business sector is at its most optimistic since the survey began in 2021.
What the Omnicom-IPG merger means for media in NZ
The Omnicom-IPG merger may look like a global play, but in a market like New Zealand, the local fallout could be massive. Alex Radford, partner and co-founder at D3, analyses the potential consequences.
What’s the ideal frequency for out of home?
What happens to the brain when you see a billboard – and does it still light up on repeat viewings? JCDecaux decided to find out.
Seven things ecommerce brands are getting wrong in 2025 (and how to fix them)
PH Digital CEO Christine Kearney shares seven things ecommerce brands are getting wrong in 2025 and how to fix them.
What they’re teaching Gen Zs at uni these days
How marketing courses are taught has changed significantly. Two AUT lecturers talk us through what Gen Zs are learning in 2025.
Inside PH Digital’s Market Report: May 2025
PH Digital’s Market Report is an essential source of clarity, context and actionable insight. Here is the report for May 2025.
Three famous logo redesign fails… and a great local success
Logo redesign can be controversial, but it’s rare for brands to reverse course. Here are three prominent rebrands that went horribly wrong, and a Kiwi hit.
Paying for content: should media outlets let us read for free?
As media outlets hide articles behind paywalls or introduce subscriber models, industry figures join the debate about whether it’s right to charge readers for the news.
The Future of Measurement 2025 reveals media measurement trends
WARC has released The Future of Measurement 2025, exploring the latest emerging trends in media and creative measurement.