Industry Insight Archives - Page 5 of 31 - New Zealand Marketing magazine

Creativity that works, brought to you by

Real staff shine in brand ads

Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.

People love getting together, and events are a great environment to showcase your brand. But how can you show up to the party?

It’s Together’s monthly round-up of media stories. November 2025 felt like a culmination of several themes that have dominated the year.

Tūhura Otago Museum’s marketing team has won Marketing Team of the Year for putting Ōtepoti Dunedin on the global map.

Kaitlin Mitchell of MBM explores how digital innovation is transforming out-of-home media into an interactive, responsive storytelling canvas.

Council comms are dull… aren’t they? Auckland mayor Wayne Brown’s policy and communications advisor Connor Ayliffe proves otherwise.

Google Labs and DeepMind have launched Pomelli, an AI marketing tool that creates on-brand content in three steps.

Each month, Together highlights five standout media stories from New Zealand and beyond. October was a month of acceleration.

Multimedia journalist Zoe Madden-Smith says Re: News easily engages the hard-to-reach rangatahi because they know what they want.

Together’s Matt Bale says that in the AI-augmented future, bots will handle the grind work, leaving creativity and brainpower to humans.