October’s month in media
Each month, Together highlights five standout media stories from New Zealand and beyond. October was a month of acceleration.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Effie Awards Aotearoa: Why this year’s results matter
Effies convenor of judges Murray Streets says the awards are not about trophies, but about sharing insights on great marketing.
People want brands to put them first – TRA report
People aren’t anti-tech, they’re pro-human. Colleen Ryan of TRA says that to be future-ready, brands must put people first.
Original wins in the sea of sameness
Does your brand look like all the others? Adam Brami plays spot the difference with risk-averse creative and offers some tasty takeaways.
AI isn’t coming for your job. It’s coming for your processes
Together’s Matt Bale says that in the AI-augmented future, bots will handle the grind work, leaving creativity and brainpower to humans.
‘Successful brands feel human’ – branding expert Henry Ong
A brand strategy powerhouse at Universal Pictures, Henry Ong talks to NZ Marketing about how powerful storytelling connects people to brands.
Inside PH Digital’s Market Report: August 2025
Solid gains signal confidence in a notoriously tricky trading month. Find out more in PH Digital’s August Market Report.
B2B marketing in 2030: what will succeed?
Marketing in 2030 will blend human insight, emotional intelligence and technology to create brands that resonate deeply.
Local tech leadership is a game-changer for NZ marketers
As digital tools evolve, New Zealand marketers stand at a crossroads: rely on standardised global platforms or harness local expertise.
Why marketing must rethink sustainability – and what New Zealand can teach the world
Associate professor Julia Fehrer and her team share three ideas to help business leaders rethink sustainability as a competitive advantage.