Three quarters of New Zealanders say they are dissatisfied with their experiences as customers, according to the Qualtrics 2022 Global Consumer Trends study recently launched.
Mastercard’s inaugural Priceless Experiences Research highlights three key areas in how consumers have changed their behaviour: At My Best, Expanding Horizons and Breaking Away. Here the brand’s Kirsty Redfearn unpacks the research and explains how Mastercard is continually adapting to engage with consumers.
Courtney Devereux hears from marketing thought leaders on how current and forecasted digital trends are helping marketers better navigate the customer journey.
Designers of compelling end-to-end customer experiences, ThoughtFull uses a multifaceted approach – research, design, innovation, and storytelling – enabling businesses and brands to redefine their future.