Tourism New Zealand Wins Brand Accolade
Tourism New Zealand has taken out Brand of the Year at this year’s Asia Pacific Effies.
Industry Insight
NZ Marketing Future Trends Survey
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What Kiwi Consumers Look For In Loyalty Programmes
Kiwi consumers shared with NZ Marketing and Toluna why loyalty programmes matter most to them and where they find value in subscribing to them.
Kiwi Consumers Reveal Their Willingness To Share Data With Advertisers
NZ Marketing and Toluna have teamed up to bring you insights from Kiwi consumers on their privacy and personal data-sharing concerns, and what this means for your marketing.
Marketing Strategist’s Top Tips to Get Clients Queuing Up – Even in a Lockdown
It might not feel like the ideal time to market your service-based business, but marketing expert Kathryn McGarvey says taking this time to make some small changes to your tactics will have clients queueing up to work with you. And they’ll be the best clients you’ve ever had.
Inside the September/October 2021 Issue of NZ Marketing
This issue of NZ Marketing magazine is all about balancing data decoding with privacy parameters in a bid for greater personalisation in messaging.
Rufus Chuter on the Resurgence of Media Strategy
NZ Marketing chats to Rufus Chuter Managing Partner at Together about what makes for a good media strategy and how to best connect this to brand strategy.
Sharesies Named Breakthrough Brand of 2021
Interbrand Australia and New Zealand has revealed the brands across the region with the potential to become global icons, including New Zealand-based B Corp broker, Sharesies.
The Big Tech Shifts Marketers Need to Know About
It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.
Customer Experience Alone Won’t Help Businesses Grow in a Post-Covid World
The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.