Lessons in effectiveness from DDB Aotearoa
Laura Davies and Charlotte Marks, from DDB Aotearoa talks about how to create a successful campaign that achieves effectiveness.
Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Monsters from the deep
Carl Davidson and Duncan Stuart of Proponents of Research Noir share the insights on the phenomenon of a brand’s obsession with being liked.
Threads, fly-by-night or here to stay?
With the new social media platform, Threads now in the mix, the question is now on whether the platform is for businesses or not.
The rise and rise of te ao Māori
Ayla Miller takes a deep dive into the evolving cultural landscape of Aotearoa and the challenges and opportunities businesses are facing.
Marketing needs to do a better job of marketing marketing
Advertising effectiveness expert James Hurman gives his thoughts on why marketers should prioritise marketing marketing.
Leaning into the next era of change for media agencies
The landscape of media agencies is ever-changing and new Chair of Commercial Communication Council’s Media Committee shares his views.
Lessons from Turners in driving fame and business results
The Tina from Turners ad remains to still be one of the most effective campaigns in the country, but what can we learn from this?
The rebrand of a century: From frowned upon chatbots to hyped-up AI Driven messaging
Chatbots, once seen as clunky, have become popular thanks to the dawn of sophisticated AI-driven messaging. The question is, what changed?
Insights from the women of Publicis Groupe ANZ
The women of Publicis Groupe ANZ reflect on how the organisations diverse and inclusive policies has impacted their career paths.
Come on Barbie, let’s go party
The Barbie movie directed by Greta Gerwig, captivated audiences not only for its social commentary, but also its colossal marketing campaign.