Industry Insight Archives - Page 18 of 31 - New Zealand Marketing magazine

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Ad spend up despite Govt decline

NZ’s ad market has shrugged off a retraction in Government category ad spend to delive record ad spend in the past financial year.

Tātaki Auckland Unlimited has launched a major marketing campaign to try and reverse a big drop in Australian visitor numbers.

We explore the latest tech tools and delve into how best to harness them, empowering marketers to navigate the digital realm with confidence.

The fashion trend cycle is often said to repeat approximately every two decades. A similar pattern can be observed in retail marketing.

B2B Marketer Rebecca Caroe sat down with with Copyright Licensing New Zealand’s CEO, Sam Irvine, to explore AI’s roles in marketing.

We delve into the findings of the latest Curia Media Bias Poll and examine what polls like this actually tell us beyond the first glance.

In a world where marketing plays an increasingly vital role in shaping society, the dangers of lacking a moral compass is telling.

With tumultuous times ahead, understanding your board’s decision-making habits becomes all the more important.

The September/October issue of NZ Marketing is on sale now and packed with profiles on our Award winners, inspiring features and much more.

Sandra Scott of Vistar Media shares her thoughts on the findings of the white paper ‘Mind the Gap’ and what we can learn from it.