Your guide to essential marketing, advertising and media matters in New Zealand.
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In the ever-evolving landscape of business, many a creative will tell you that marketing is the heartbeat of success. As markets grow more competitive, capturing the attention and loyalty of consumers is becoming increasingly challenging. Amidst this challenge, the beacon of innovation and excellence in the marketing world often shines brightly through award-winning marketing strategies.
This was certainly evident at the 2023 TVNZ-NZ Marketing Awards, with some +130 finalists offering up marketing strategies and campaigns masterfully blending creativity with data-driven insights to not only meet consumer needs but also exceed their expectations.
The glitzy event at Spark Arena in Auckland on September 6 aptly saw Spark named Supreme winner on the night, wowing the judges and in the process picking up six awards. Other big winners were Simon Hofmann of Kiwibank and Shavawn Jacobsen of Counties Energy, who took home the Marketer and Up-&-Coming Marketer of the Year Awards respectively. Rockit Global took out the much coveted Marketing Team of the Year Award.
In this special issue of NZ Marketing you’ll hear exclusivly from our winners and read those case studies that took marketing excellence to the next level. You can read their stories from page 48.
While not every marketing strategy can be an award-winner, every business can aspire to incorporate the principles that make them exceptional. By blending data-driven insights, creativity, authenticity, and adaptability, companies can navigate the complex marketing landscape with confidence and, who knows, perhaps earn some well-deserved recognition along the way. After all, the true value of an award-winning marketing strategy lies not just in the accolades it receives but in the growth and success it brings to the business it serves.
NZ Marketing through our printed magazine, online channels, events and Awards has a mission to help markters be better and produce exceptional work by critically unpacking challenges and opportunities facing the industry. This issue is of course no different.
Get your hands on a digital copy of our award-winning magazine today for $50 for a 1-year (4 issues) subscription. To subscribe to NZ Marketing magazine, click here.
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