Anxious Gen-Z driving design trends
Adobe reveals that Gen Z are influencing the design trends of 2023 and we will be seeing the return of retro aesthetics, a focus on mental health and more.
Adobe reveals that Gen Z are influencing the design trends of 2023 and we will be seeing the return of retro aesthetics, a focus on mental health and more.
Publishers are aiming to deliver branded content that goes beyond paper and ink, but are media buyers and marketers seeing this value?
Hannah Morris, Rascal + Friends’ Marketing Manager, shares the story behind the brands’ journey from D2C to flying off retailers’ shelves.
As podcasts become increasingly mainstream, marketers are now needing to hop on the bandwagon as a tool for brands to reach their niche.
A campaign for YouTube fronted by Mark Ritson explores how leading brands are achieving their short and long term marketing goals on the platform.
Lecturer Dr. Lewis Tennant, of the popular Verbal Highs podcast, shares his thoughts on the impact of podcasts on brand awareness.
Whittaker’s has taken out three of the top spots in the 24th Annual Most Trusted Brands survey, as declared by Reader’s Digest.
Recent research out of AUT’s School of Communication Studies has reaffirmed the importance of radio as a crucial public utility.
Auckland Rugby League is breathing new life into the game with a fresh marketing approach led by newly appointed CMO, Dave Hayward.
The AA has appointed Jenni Ryan as CMO, a newly created role as the legacy brand approaches its 120th anniversary.