Local tech leadership is a game-changer for NZ marketers
As digital tools evolve, New Zealand marketers stand at a crossroads: rely on standardised global platforms or harness local expertise.
Industry Insight
Why marketing must rethink sustainability – and what New Zealand can teach the world
Associate professor Julia Fehrer and her team share three ideas to help business leaders rethink sustainability as a competitive advantage.
‘Obsess over the comments,’ says Duolingo social media guru Zaria Parvez
Zaria Parvez, the mastermind behind Duolingo’s owl character, Duo, says brands should ditch perfection and focus on connection.
Inside PH Digital’s Market Report: July 2025
The focus for Q3 isn’t just making sales, it’s selling profitably. PH Digital shares how brands can turn resilience into long-term value.
Are we marketing ourselves into a digital corner?
Hamish Smith of PrettyGood shares how SMEs became addicted to tech giants and why a balanced media mix is better for business and Aotearoa.
NZ marketers are losing confidence, but that might be a good thing
Joseph McCarthy from Pipeline360 shares lessons that NZ marketers could learn from their high-performing global peers.
Why does advertising ignore the over-55s?
Are advertisers missing the mark with over-55s? How to connect with NZ’s wealthiest cohort, and what to do about the industry’s ‘ageism’.
Beyond tomorrow: how AI is reshaping marketing today
Caroline Rainsford, Google New Zealand Country Director, is a speaker at Digital Day Out 2025. NZ Marketing brings you this exclusive version of her keynote address.
Inside PH Digital’s Market Report: June 2025
Shoppers are back – but now what? PH Digital’s June Market Report breaks down the results for Q2 2025 and looks ahead to Q3.
Comms Council census shows diversity is a priority
The Comms Council has early results from its latest DEI Census Survey. There’s still a lot of room for progress, says its CEO Simon Lendrum. […]