Playful is the new purpose-driven advertising
Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Market your way to recovery
New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.
B2B & B2C blur into something new
Marketing has been split into B2B and B2C categories. But rapid digital transformation means these distinctions are blurring.
AI in 2025 and beyond
OpenAI version five is due out later in 2025, promising to be 100 times more powerful than the last iteration.
Why haven’t queueing systems evolved in decades? Please hold for an answer
Queue management has barely moved on since the 1950s. Your customers are important, so why isn’t queue psychology a company priority?
What drives sales? Making your audience hungry (and happy)
TRA Head of Strategy Carl Sarney looks back at four years of data analysis and discovers the power of making your audience feel hungry.
Mass reach as well as personalisation – why programmatic out-of-home is the ‘sweet spot’
Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.
Inclusive code is just the start for Special
Special developed Inclusive Code to help make advertising more inclusive for underrepresented and underserved communities.
Brand and pop culture wrapped for 2024
Move over Spotify Wrapped, we want to know what the biggest brand and pop culture moments are and that is all thanks to Tracksuit.
Pinterest reveals its predicted trends for 2025
Considered a cheat sheet for brands, Pinterest reveals its predicted trends list for 2025. Watch out there is a lot of pickles.