‘Successful brands feel human’ – branding expert Henry Ong
A brand strategy powerhouse at Universal Pictures, Henry Ong talks to NZ Marketing about how powerful storytelling connects people to brands.
Industry Insight
A collection of industry insights published in NZ Marketing magazine.
September’s month in media
Together brings you the Month in Media. September 2025 saw major moves in agentic payments, positive signs for local print and big steps in media measurement.
Inside PH Digital’s Market Report: August 2025
Solid gains signal confidence in a notoriously tricky trading month. Find out more in PH Digital’s August Market Report.
B2B marketing in 2030: what will succeed?
Marketing in 2030 will blend human insight, emotional intelligence and technology to create brands that resonate deeply.
Local tech leadership is a game-changer for NZ marketers
As digital tools evolve, New Zealand marketers stand at a crossroads: rely on standardised global platforms or harness local expertise.
Why marketing must rethink sustainability – and what New Zealand can teach the world
Associate professor Julia Fehrer and her team share three ideas to help business leaders rethink sustainability as a competitive advantage.
‘Obsess over the comments,’ says Duolingo social media guru Zaria Parvez
Zaria Parvez, the mastermind behind Duolingo’s owl character, Duo, says brands should ditch perfection and focus on connection.
Inside PH Digital’s Market Report: July 2025
The focus for Q3 isn’t just making sales, it’s selling profitably. PH Digital shares how brands can turn resilience into long-term value.
Are we marketing ourselves into a digital corner?
Hamish Smith of PrettyGood shares how SMEs became addicted to tech giants and why a balanced media mix is better for business and Aotearoa.
NZ marketers are losing confidence, but that might be a good thing
Joseph McCarthy from Pipeline360 shares lessons that NZ marketers could learn from their high-performing global peers.