NZ marketers are losing confidence, but that might be a good thing
Joseph McCarthy from Pipeline360 shares lessons that NZ marketers could learn from their high-performing global peers.
Industry Insight
Why does advertising ignore the over-55s?
Are advertisers missing the mark with over-55s? How to connect with NZ’s wealthiest cohort, and what to do about the industry’s ‘ageism’.
Beyond tomorrow: how AI is reshaping marketing today
Caroline Rainsford, Google New Zealand Country Director, is a speaker at Digital Day Out 2025. NZ Marketing brings you this exclusive version of her keynote address.
Inside PH Digital’s Market Report: June 2025
Shoppers are back – but now what? PH Digital’s June Market Report breaks down the results for Q2 2025 and looks ahead to Q3.
Comms Council census shows diversity is a priority
The Comms Council has early results from its latest DEI Census Survey. There’s still a lot of room for progress, says its CEO Simon Lendrum. […]
Local matters: regional reporting is good for communities and the media industry
Regional reporting is the lifeblood of the media industry. It does more than just feed the news machine, it binds communities together.
How retail media expert Samantha Osborne connects with customers
Samantha Osborne, general manager of Cartology NZ, loves an opportunity to drive results. She’s been at the forefront of retail media in New Zealand from the beginning.
Adaptive strategy: how your B2B company can be ready for anything
Clever marketers are using ‘adaptive strategy’ to steer a course for success and help B2B companies stay ready for anything.
Penguins turn Trump’s tariffs into triumph in just 24 hours
Creative studio Kindred didn’t hesitate when the tariff-hit penguins of Heard Island came knocking with an idea. When you think of Donald Trump, penguins aren’t […]
How can juniors get a foot in the door at agencies?
The job market for juniors is hard as hundreds of grads compete to join the agency rat race. Lola Bellamy-Hill reports from CV land.