TikTok and the next creative renaissance
It is the hot app, but how can you fuse marketing and creativity to work for the popular platform, TikTok.
It is the hot app, but how can you fuse marketing and creativity to work for the popular platform, TikTok.
Fiann Blackham, a PR Consultant at Blackland talks about how though AI is evolving at a quick pace, it is not ready to takeover the PR industry.
The past few years have been turbulent for apple producers, Rockit, but they weathered the storm in 2023 and clinched the Marketing Team of the Year.
Managing Director of Media at dentsu talks “identity resolution” in 2024 in an era of third-party cookies depreciation.
In a matter of days, Fred again.. has shaken up the entire nation with secret clues and marketers can learn from this.
Creative and strategy leads at Principals Aotearoa talk about how brands are becoming more effective by elevating their purpose.
Antony Young of The Media Lab talks how to get that perfect balance in government advertising with effective and lifesaving public campaigns.
Laura Davies and Charlotte Marks, from DDB Aotearoa talks about how to create a successful campaign that achieves effectiveness.
Carl Davidson and Duncan Stuart of Proponents of Research Noir share the insights on the phenomenon of a brand’s obsession with being liked.
With the new social media platform, Threads now in the mix, the question is now on whether the platform is for businesses or not.