Opinion Archives - New Zealand Marketing magazine

Future & current compliance: Why behaviour change needs both

MBM’s Carl Sarney says driving behaviour change effectively in the public sector means planning for both future and current compliance.

In 2026, standout brand videos will move beyond flashy AI and trends, winning through strategy and storytelling, says Lou Harness.

Baking gingerbread with her four-year-old who asked “why?” got Kyra Lyden of Spark Foundry NZ thinking about media strategies and creativity.

A rising credibility crisis sees trust as the new currency, says Thompson Spencer executive account director Molly Scott.

In 2026 and beyond, integrity – not just innovation and profit – will be key to brand success, says Nikki Wright of Wright Communications.

We’ve fooled around with AI – is 2026 the year we find out? NZ Marketing magazine editor Penny Murray gives a sitrep.

HelloFresh’s recent fine for misleading customers struck a chord with Emily Hill – a reminder of how high the stakes of accountability are.

This year’s winners show that the most effective campaigns blend fresh strategy, unexpected creativity and results that speak for themselves.

Effies convenor of judges Murray Streets says the awards are not about trophies, but about sharing insights on great marketing.

Does your brand look like all the others? Adam Brami plays spot the difference with risk-averse creative and offers some tasty takeaways.