Opinion

The big brand shift

The one certainty brands have in this post-pandemic world is that nothing is certain yet anything is possible, says Sharon Henderson. After a year of enormous disruption and great acceleration, companies around the globe have made years of change in a matter of months, but in a TikTok era in which disposable entertainment has become the currency du jour, she ponders how brands can evolve to have their biggest impact yet.

When the spark goes out

The next leg of our Making Business Personal Relay is covered by Anthony Baxter, who shares his experience of burnout as a young entrepreneur and his strategies for avoiding it as an individual and part of a team.

The limits of loyalty

Perceptive’s Oliver Allen says there’s a pervading theory that customer loyalty is a myth – that if it ever existed, it’s gone the way of the Blockbuster. But maybe it’s just not for everyone or forever.