Fame has a PR problem
Why are so many PR people wary about brand fame? One Plus One senior account executive Kate Yule says it’s time to rethink the F-word.
Opinion
Welcome to the advertising zoo: animals are everywhere
All of a sudden, Aotearoa’s adverts are awash with animals. Furry and feathered mascots are nothing new, but why are brands joining the flock?
Smarter campaigns make every marketing dollar count
When your team is tiny, earned media helps every marketing dollar stretch. Charlie Buchan on how the Tūhura Otago Museum make waves around the globe.
Future & current compliance: Why behaviour change needs both
MBM’s Carl Sarney says driving behaviour change effectively in the public sector means planning for both future and current compliance.
Forget AI v analogue – here’s how to crack brand video in 2026
In 2026, standout brand videos will move beyond flashy AI and trends, winning through strategy and storytelling, says Lou Harness.
Ditch cookie cutter media strategies and choose creativity
Baking gingerbread with her four-year-old who asked “why?” got Kyra Lyden of Spark Foundry NZ thinking about media strategies and creativity.
The ‘trustfluence’ era
A rising credibility crisis sees trust as the new currency, says Thompson Spencer executive account director Molly Scott.
Trust is the new key metric
In 2026 and beyond, integrity – not just innovation and profit – will be key to brand success, says Nikki Wright of Wright Communications.
AI in 2026: slop, suspicions and sometimes useful
We’ve fooled around with AI – is 2026 the year we find out? NZ Marketing magazine editor Penny Murray gives a sitrep.
HelloFresh’s cold call case and the court of public opinion
HelloFresh’s recent fine for misleading customers struck a chord with Emily Hill – a reminder of how high the stakes of accountability are.