Strategic Leadership: Demystifying the Skills of the Future
Alicia McKay says that you don’t need an MBA to excel in strategic leadership. Rather, these are the critical skills you need to be an effective leader.
Opinion
Techweek AI Debate: That AI Delivers Better Customer Experience Than Humans
In the search for new ways to unlock brand differentiation through personalised customer experiences, Tim Warren CEO & Co-founder of Ambit, says AI holds the keys.
Third-party Cookies and the Next Decade of Digital Marketing
Looking to the past with an eye on the future, Simon Bird offers up a different perspective on the demise of third-party cookies.
Social Media and Brand Sponsorship: Cracking the Code
Mel Moss describes how social media can be used to create an extraordinary value exchange between brands, customers and sponsorships.
Native Advertising: A Misunderstood Medium; Storytelling For Greater Impact
Too many marketers have relegated native advertising to its most simplistic form, forgetting its inherent superpower – the ability to adapt to any environment. It’s time to unleash creativity and unlock immersive customer experiences, says Verizon Media’s New Zealand Sales Director, Arnaud Calonne & Head of Native, Sebastian Graham.
Crushing on Mark Ritson
Marketing consultant Gemma Ede shares what she and Mark Ritson have to say about being a badass brand in 2021.
The Everyday Heroes of 2020: The Importance of Knowing your Brand’s Social Role
Mary Winter from Principals looks at the brands that have won over Kiwis during this annus horribilis.
Cookies Were a Sugar Fix for Marketers, but Now it’s Time for Some Real Nourishment
The demise of cookies is a big challenge for the industry, but also a huge opportunity for innovative marketers to really engage their audience. Andraz Tori explores how marketers can use new behaviour to draw people into their advertising.
How to Identify Untapped Customer Insights and Needs to Drive Innovation
Compelling customer insights have always been the inspiration for great marketing, innovation and business activity. Nathan Baird says that now more than ever, these insights are required to adapt and innovate for changing market conditions and customer needs.
Businesses Need to Reassess Their Customer Segments After Covid-19
Covid-19 has been a time for customers to step back and reconsider what really matters, both from a financial standpoint and from a values one. If you’re relying on outdated segments – or worse, unverified assumptions – to guide your marketing, Rachael Weaver says you need to consider how those communications might land in the current climate.