Procurement rules change is a boost for indies
The Government’s new procurement rules are a breakthrough for Aotearoa’s independent advertising agencies, say Together’s Annabelle Wilkinson and Georgia McNaught.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Why you need a brand reputation management plan
If you don’t have a brand reputation management plan before an issue occurs, you’re already several steps behind.
Real staff shine in brand ads
Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.
How to join in with events
People love getting together, and events are a great environment to showcase your brand. But how can you show up to the party?
October’s month in media
Each month, Together highlights five standout media stories from New Zealand and beyond. October was a month of acceleration.
AI isn’t coming for your job. It’s coming for your processes
Together’s Matt Bale says that in the AI-augmented future, bots will handle the grind work, leaving creativity and brainpower to humans.
‘Successful brands feel human’ – branding expert Henry Ong
A brand strategy powerhouse at Universal Pictures, Henry Ong talks to NZ Marketing about how powerful storytelling connects people to brands.
Inside PH Digital’s Market Report: August 2025
Solid gains signal confidence in a notoriously tricky trading month. Find out more in PH Digital’s August Market Report.
B2B marketing in 2030: what will succeed?
Marketing in 2030 will blend human insight, emotional intelligence and technology to create brands that resonate deeply.
Local tech leadership is a game-changer for NZ marketers
As digital tools evolve, New Zealand marketers stand at a crossroads: rely on standardised global platforms or harness local expertise.