How year-round branding transformed Wild Dunedin
By building an always-on brand, Wild Dunedin is evolving from an event to a community that shifts perceptions and creates lasting impact.
Industry Insight
A collection of industry insights published in NZ Marketing magazine.
50 years forward: Insight Creative celebrates five decades in business
Insight Creative turns 50 this year, marked by a series of short articles sharing lessons from five decades in business.
Asahi takes fans on an express trip to Japan
Instead of the usual PR launch, Asahi Super Dry Nama Jokki returned to Aotearoa with a pop-up experience featuring J-pop beats and DIY ramen.
Social marketing works better when Māori lead it
Research by Dr Tim Antric and Te Awanui Reeder explain why campaigns that ‘look Māori’, but operate on the standard behaviour change models, aren’t effective.
The future of search: Why GEO is more than a buzzword
Search isn’t dead. It’s alive and more complex than ever. The question for marketers is this: will AI cite your brand in its answer?
Why earned media matters more than ever
As AI rewrites the rules of search, consistent brand meaning and credible proof points make earned media a genuine performance channel for marketers.
How brands can take customers from search bar to shopping basket
While online experiences play a central role in retail media, Samantha Osborne says the omnichannel approach still works best.
Creative closer: Dylan Schwartz on what makes great video
Dylan Schwartz, managing director at Toast Creative, on filming in the mountains and what makes great video.
LinkedIn and lunchboxes: Rawinia Dolan on being a parent and a marketer
It struck Rawinia Dolan recently that she runs two full-time campaigns: one with deadlines and LinkedIn posts, and one with school drop-offs and lunchboxes.
AI-driven marketing starts with infrastructure
As generative AI reshapes the ecosystem, infrastructure is marketing’s next advantage, says Suraj Barnawal from Together.