Asahi takes fans on an express trip to Japan
Instead of the usual PR launch, Asahi Super Dry Nama Jokki returned to Aotearoa with a pop-up experience featuring J-pop beats and DIY ramen.
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Industry Insight
Social marketing works better when Māori lead it
Research by Dr Tim Antric and Te Awanui Reeder explain why campaigns that ‘look Māori’, but operate on the standard behaviour change models, aren’t effective.
The future of search: Why GEO is more than a buzzword
Search isn’t dead. It’s alive and more complex than ever. The question for marketers is this: will AI cite your brand in its answer?
Why earned media matters more than ever
As AI rewrites the rules of search, consistent brand meaning and credible proof points make earned media a genuine performance channel for marketers.
How brands can take customers from search bar to shopping basket
While online experiences play a central role in retail media, Samantha Osborne says the omnichannel approach still works best.
Creative closer: Dylan Schwartz on what makes great video
Dylan Schwartz, managing director at Toast Creative, on filming in the mountains and what makes great video.
LinkedIn and lunchboxes: Rawinia Dolan on being a parent and a marketer
It struck Rawinia Dolan recently that she runs two full-time campaigns: one with deadlines and LinkedIn posts, and one with school drop-offs and lunchboxes.
AI-driven marketing starts with infrastructure
As generative AI reshapes the ecosystem, infrastructure is marketing’s next advantage, says Suraj Barnawal from Together.
How to sell the value of social marketing
When it comes to determining ROI on behaviour change campaigns, pitch the finance not the philosophy, says EECA’s Russ Duncan.
March 2026 month in media
In March, the Together team highlights key media stories and one standout campaign, covering attention, readership shifts and AI risks.