First-Party Identifiers Proving Key for Publishers and Buyers
In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.
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Third-party Cookies and the Next Decade of Digital Marketing
Looking to the past with an eye on the future, Simon Bird offers up a different perspective on the demise of third-party cookies.
Cookies Were a Sugar Fix for Marketers, but Now it’s Time for Some Real Nourishment
The demise of cookies is a big challenge for the industry, but also a huge opportunity for innovative marketers to really engage their audience. Andraz Tori explores how marketers can use new behaviour to draw people into their advertising.