NZ Marketing Awards

With a background in competitive athletics, Phillip Mills has a passion for fitness and brand vision he’s successfully marketed to the world.

Having a top-quality network with great coverage, speed and reliability is key for telco consumers. But as Skinny’s marketing team soon discovered, perceptions versus reality don’t always match up.

At Meridian, generating clean energy from renewable sources and betterment of the environment is at the brand’s core. Yet the business knew it needed to connect with its agriculture customers in a more meaningful way, a way that would allow them to cut through the chatter.

Carpet Court knew they had a huge task on their hands when launching into hardwood flooring, yet their creative persistence saw them change consumer perceptions.