Out of home Archives - New Zealand Marketing magazine

Good for the planet and for business: Sea Cleaners, JCDecaux, Dentsu launch Reverse Media Schedules

Non-profit organisation Sea Cleaners and outdoor media company JCDecaux have teamed up to combat world’s worst outdoor ads – litter.

Lumo’s motion-enabled digital out of home format, Subtle, is now live on six screens in Auckland’s CBD and city fringe.

Kaitlin Mitchell of MBM explores how digital innovation is transforming out-of-home media into an interactive, responsive storytelling canvas.

Marketers are winning with out of home advertising, but are they missing the bigger picture? Perhaps it’s time to look beyond metro areas.

ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.

Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.

Robin McDonnell of Phantom Billstickers writes about his experience heading to Hong Kong for the 2024 World Out of Home Congress.

New CEO of Outdoor at MediaWorks talks to NZ Marketing about the future of the Out of Home advertising space.

Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.

Passengers passing through Wellington Airport during June and July encountered what appeared to be a troll causing chaos.