Drive growth by being meaningfully different to more people
Kantar’s Blueprint for Brand Growth uses 6.5 billion data points to rewrite the marketing playbook, analysing 54 markets over 10 years.
Brands
How FreshChoice and Dentsu won Cannes silver for their pop-up supermarket in the bush
A pop-up supermarket aisle in the middle of the bush and the non-stop full noise of the Cannes Lions. They might seem like a Venn […]
Becoming an authentic brand
Gemma Ede shares her failed yogi’s guide to building an authentic brand.
Tourism New Zealand Wins Brand Accolade
Tourism New Zealand has taken out Brand of the Year at this year’s Asia Pacific Effies.
Meet the World’s Best Brand Guardians
The Brand Finance Brand Guardianship Index 2021 has been released and we have details of the top brand guardians and how they may inspire your brand leadership.
Your Brand Purpose Might Be the Most Important Part of Your Business
How businesses can drive their corporate social responsibility profile in a meaningful way that is well received by today’s consumers.