What they’re teaching Gen Zs at uni these days
How marketing courses are taught has changed significantly. Two AUT lecturers talk us through what Gen Zs are learning in 2025.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Inside PH Digital’s Market Report: May 2025
PH Digital’s Market Report is an essential source of clarity, context and actionable insight. Here is the report for May 2025.
Why wait? Grow your own women creative leaders
DDB Aotearoa CEO Priya Patel says supporting women into creative leadership is a priority. She talks us through how it works at DDB.
Three famous logo redesign fails… and a great local success
Logo redesign can be controversial, but it’s rare for brands to reverse course. Here are three prominent rebrands that went horribly wrong, and a Kiwi hit.
Paying for content: should media outlets let us read for free?
As media outlets hide articles behind paywalls or introduce subscriber models, industry figures join the debate about whether it’s right to charge readers for the news.
The Future of Measurement 2025 reveals media measurement trends
WARC has released The Future of Measurement 2025, exploring the latest emerging trends in media and creative measurement.
DoubleVerify shares key streaming insights in 2025 report
DoubleVerify has released its latest report, offering an in-depth look at the state of streaming TV advertising in 2025.
How to ‘hack’ B2B buying committees
Hacking B2B buying committees means balancing AI with human connection to help buyers feel confident in their decisions.
Using out of home in the regions helps maximise cut-through
Marketers are winning with out of home advertising, but are they missing the bigger picture? Perhaps it’s time to look beyond metro areas.
Two-thirds of APAC marketers struggle to reach target audience
Pipeline360 reveals most APAC marketers struggle to reach key audiences, stressing the need for better customer insights in a diverse market.