Welcome to the advertising zoo: animals are everywhere
All of a sudden, Aotearoa’s adverts are awash with animals. Furry and feathered mascots are nothing new, but why are brands joining the flock?
Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Effie Awards: 25 years of advertising effectiveness
Convenor of judges Murray Streets looks back at top picks from previous years as the Effie Awards celebrate 25 years in Aotearoa.
Seven great street posters that broke the rules
Phantom Billstickers co-general manager Tom Horton knows what makes an awesome poster – and why following the design rules doesn’t always produce one.
Rethink attention through a retail lens
Katie Smith of oOh!media says advertisers should view retail as a strategic environment delivering connection, context and influence.
AI filters are changing the structure of market access
For decades, marketers have learned how to interrupt, persuade, target, optimise and convert attention. But AI is causing a seismic shift.
Hey marketers, don’t mistake busyness for progress
Courtney Henderson says constant activity has become the norm for NZ marketers, and it’s time to stop mistaking momentum for progress.
Structure meets innovation: how to be strategic
Brand strategist Mike Pepper shares why many marketing strategies don’t go to plan, and how structure and innovation work hand in hand.
Smarter campaigns make every marketing dollar count
When your team is tiny, earned media helps every marketing dollar stretch. Charlie Buchan on how the Tūhura Otago Museum make waves around the globe.
Why the best marketers invest in relationships, not just skills
Tactical skills are important. But marketers who invest in building trust, access and influence with stakeholders deliver compounding value.
Future & current compliance: Why behaviour change needs both
MBM’s Carl Sarney says driving behaviour change effectively in the public sector means planning for both future and current compliance.