Future Demand: exclusive extract from James Hurman’s new book
This extract from James Hurman’s Future Demand explores how markets really work, how people decide and what advertising means.
Smart thinking + straight talking brought to you by 
Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
How year-round branding transformed Wild Dunedin
By building an always-on brand, Wild Dunedin is evolving from an event to a community that shifts perceptions and creates lasting impact.
50 years forward: Insight Creative celebrates five decades in business
Insight Creative turns 50 this year, marked by a series of short articles sharing lessons from five decades in business.
Asahi takes fans on an express trip to Japan
Instead of the usual PR launch, Asahi Super Dry Nama Jokki returned to Aotearoa with a pop-up experience featuring J-pop beats and DIY ramen.
The future of search: Why GEO is more than a buzzword
Search isn’t dead. It’s alive and more complex than ever. The question for marketers is this: will AI cite your brand in its answer?
How brands can take customers from search bar to shopping basket
While online experiences play a central role in retail media, Samantha Osborne says the omnichannel approach still works best.
How to sell the value of social marketing
When it comes to determining ROI on behaviour change campaigns, pitch the finance not the philosophy, says EECA’s Russ Duncan.
Subtle by Lumo gently comes alive
Lumo’s motion-enabled digital out of home format, Subtle, is now live on six screens in Auckland’s CBD and city fringe.
Ditch cookie cutter media strategies and choose creativity
Baking gingerbread with her four-year-old who asked “why?” got Kyra Lyden of Spark Foundry NZ thinking about media strategies and creativity.
The ‘trustfluence’ era
A rising credibility crisis sees trust as the new currency, says Thompson Spencer executive account director Molly Scott.