Mass reach as well as personalisation – why programmatic out-of-home is the ‘sweet spot’
Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.
Industry Insight
Brand and pop culture wrapped for 2024
Move over Spotify Wrapped, we want to know what the biggest brand and pop culture moments are and that is all thanks to Tracksuit.
Pinterest reveals its predicted trends for 2025
Considered a cheat sheet for brands, Pinterest reveals its predicted trends list for 2025. Watch out there is a lot of pickles.
Back to the future: the return of the advertising commission model
Harry Dalton, founder of Academy Agency, announced via Instagram on November 13 that his agency would be swapping from monthly package deals to a commission model.
How can retail raise the bar in real life?
Consumer spending is down with, ramping up the competition within the industry, leaving retailers to take a new look at its approach.
Brands press the upgrade button on sponsorships
In recent years how companies and brands work around sponsorships has changed drastically, but how has it affected consumers?
Music in the data
Political pollster Murray Campbell talks to research professional Duncan Stuart about the insight of using data in strategies and campaigns.
Modern PRs: the Swiss Army knives of storytelling
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.
In the mix
As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.
Theatre company flips the script
For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.