Trends archive Archives - New Zealand Marketing magazine

NZ Marketing’s annual trends section, published in our December issue, brings you a run-down of what’s hot and what’s what for the coming year.

Brands search for answers on AEO tactics

AI is rapidly changing the face of search. Tracksuit’s Connor Archbold helps us unpack AEO tactics is and what they mean for brands in 2026.

In 2026 and beyond, integrity – not just innovation and profit – will be key to brand success, says Nikki Wright of Wright Communications.

We’ve fooled around with AI – is 2026 the year we find out? NZ Marketing magazine editor Penny Murray gives a sitrep.

Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.

People love getting together, and events are a great environment to showcase your brand. But how can you show up to the party?

Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.

Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.

Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.

New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.

OpenAI version five is due out later in 2025, promising to be 100 times more powerful than the last iteration.