Why marketing must rethink sustainability – and what New Zealand can teach the world
Associate professor Julia Fehrer and her team share three ideas to help business leaders rethink sustainability as a competitive advantage.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
‘Obsess over the comments,’ says Duolingo social media guru Zaria Parvez
Zaria Parvez, the mastermind behind Duolingo’s owl character, Duo, says brands should ditch perfection and focus on connection.
Inside PH Digital’s Market Report: July 2025
The focus for Q3 isn’t just making sales, it’s selling profitably. PH Digital shares how brands can turn resilience into long-term value.
Beyond tomorrow: how AI is reshaping marketing today
Caroline Rainsford, Google New Zealand Country Director, is a speaker at Digital Day Out 2025. NZ Marketing brings you this exclusive version of her keynote address.
Inside PH Digital’s Market Report: June 2025
Shoppers are back – but now what? PH Digital’s June Market Report breaks down the results for Q2 2025 and looks ahead to Q3.
Comms Council census shows diversity is a priority
The Comms Council has early results from its latest DEI Census Survey. There’s still a lot of room for progress, says its CEO Simon Lendrum. […]
Adaptive strategy: how your B2B company can be ready for anything
Clever marketers are using ‘adaptive strategy’ to steer a course for success and help B2B companies stay ready for anything.
Penguins turn Trump’s tariffs into triumph in just 24 hours
Creative studio Kindred didn’t hesitate when the tariff-hit penguins of Heard Island came knocking with an idea. When you think of Donald Trump, penguins aren’t […]
How can juniors get a foot in the door at agencies?
The job market for juniors is hard as hundreds of grads compete to join the agency rat race. Lola Bellamy-Hill reports from CV land.
AI is an ebike for the mind
Most people don’t know where gen AI is headed. Smudge founder Reuben Bijl says Chat GPT feels like riding an ebike.