Industry Insight Archives - Page 4 of 24 - New Zealand Marketing Magazine

Clicking together: the new age of social media

Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.

For Aucklanders in the central city, the last thing they expected to see on a weekday morning was a squad of Pink Guards.

Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.

New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.

OpenAI version five is due out later in 2025, promising to be 100 times more powerful than the last iteration.

Queue management has barely moved on since the 1950s. Your customers are important, so why isn’t queue psychology a company priority?

TRA Head of Strategy Carl Sarney looks back at four years of data analysis and discovers the power of making your audience feel hungry.

Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.

Move over Spotify Wrapped, we want to know what the biggest brand and pop culture moments are and that is all thanks to Tracksuit.

Considered a cheat sheet for brands, Pinterest reveals its predicted trends list for 2025. Watch out there is a lot of pickles.