Ditch cookie cutter media strategies and choose creativity
Baking gingerbread with her four-year-old who asked “why?” got Kyra Lyden of Spark Foundry NZ thinking about media strategies and creativity.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
The ‘trustfluence’ era
A rising credibility crisis sees trust as the new currency, says Thompson Spencer executive account director Molly Scott.
Procurement rules change is a boost for indies
The Government’s new procurement rules are a breakthrough for Aotearoa’s independent advertising agencies, say Together’s Annabelle Wilkinson and Georgia McNaught.
Why you need a brand reputation management plan
If you don’t have a brand reputation management plan before an issue occurs, you’re already several steps behind.
Trust is the new key metric
In 2026 and beyond, integrity – not just innovation and profit – will be key to brand success, says Nikki Wright of Wright Communications.
AI in 2026: slop, suspicions and sometimes useful
We’ve fooled around with AI – is 2026 the year we find out? NZ Marketing magazine editor Penny Murray gives a sitrep.
Real staff shine in brand ads
Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.
How to join in with events
People love getting together, and events are a great environment to showcase your brand. But how can you show up to the party?
HelloFresh’s cold call case and the court of public opinion
HelloFresh’s recent fine for misleading customers struck a chord with Emily Hill – a reminder of how high the stakes of accountability are.
Effectiveness above everything: reflections on the 2025 Effie Awards Aotearoa
This year’s winners show that the most effective campaigns blend fresh strategy, unexpected creativity and results that speak for themselves.