The next big thing
Editor Penny Murray takes a deep dive into the wave of data-driven marketing and finds how to tame it.
Industry Insight
Behind the scenes: Gravy Train puts KFC back on track
In an effort to introduce KFC’s new marketing strategy, the fast-food chain teamed up with Special PR to get things on the road.
Not much change, but a lot of differences
For the first time Australians were surveyed on what their favourite ad is, so what is the difference between the two audiences?
How FreshChoice and Dentsu won Cannes silver for their pop-up supermarket in the bush
A pop-up supermarket aisle in the middle of the bush and the non-stop full noise of the Cannes Lions. They might seem like a Venn […]
Making the most of it
Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.
The New Era of Michael Hill honours heritage, looks to future
Chadstone, a Melbourne shopping mall described as The Fashion Capital, seems like the logical place to launch The New Era of Michael Hill.
Lucky you!
Our research gurus Carl Davidson and Duncan Stuart look into how much luck is involved when it comes to marketing.
Savvy spending, savvier marketing
New Zealand is in a cost-of-living crisis, so what can brands do when Kiwis are holding on to their wallets tightly.
Does Aotearoa have adequate venues for major events?
Graham Medcalf looks into New Zealand’s capacity to hold more large-scale events after Taylor Swift leaves out Aotearoa from her tour.
Rhythm, vines and brand activations
New Zealand’s most popular festival, Rhythm & Vines talks about the value of activations at summer events like their own.