AI v the human touch: the art of connection
As modern tech delivers polished efficiency, genuine human input has never been more crucial to producing good work, says Arie Hoeflak.
Industry Insight
February 2026 Month in Media
Every month the Together team highlights five media stories that defined the month. February’s word of the month was momentum.
How Subtle by Lumo was set in motion
As Subtle by Lumo opens a world of new possibilities to digital outdoor, Lumo CEO Phil Clemas talks to NZ Marketing about getting ‘gentle motion’ on screen.
The ‘trustfluence’ era
A rising credibility crisis sees trust as the new currency, says Thompson Spencer executive account director Molly Scott.
January 2026 Month in Media
Together’s January 2026 round-up of media stories highlights how interfaces consumers use to discover brands are changing rapidly.
Procurement rules change is a boost for indies
The Government’s new procurement rules are a breakthrough for Aotearoa’s independent advertising agencies, say Together’s Annabelle Wilkinson and Georgia McNaught.
Why you need a brand reputation management plan
If you don’t have a brand reputation management plan before an issue occurs, you’re already several steps behind.
How to win on LinkedIn
LinkedIn works, as long as you’re not using it like it’s 2022. LinkedIn and social selling specialist Kate Nankivell has tips for success.
Why ‘responsible media’ must unify brand safety, suitability and sustainability
Sarah Vosloo, head of digital performance at Spark Foundry NZ, on why brand safety and sustainable advertising go hand in hand.
December’s Month in Media
Together’s December 2025 round-up of media stories hints at what media planning needs to prepare for in 2026.