Subtle by Lumo gently comes alive
Lumo’s motion-enabled digital out of home format, Subtle, is now live on six screens in Auckland’s CBD and city fringe.
Lumo’s motion-enabled digital out of home format, Subtle, is now live on six screens in Auckland’s CBD and city fringe.
In 2026, standout brand videos will move beyond flashy AI and trends, winning through strategy and storytelling, says Lou Harness.
AI can help brands churn out more content, faster. But quantity isn’t connection, says Think Folk’s Courtney Henderson.
Making powerful work isn’t about household brands and hot categories, says Likeminds’ Noel Blackwell. It’s about genuine human connections.
Baking gingerbread with her four-year-old who asked “why?” got Kyra Lyden of Spark Foundry NZ thinking about media strategies and creativity.
As modern tech delivers polished efficiency, genuine human input has never been more crucial to producing good work, says Arie Hoeflak.
Every month the Together team highlights five media stories that defined the month. February’s word of the month was momentum.
As Subtle by Lumo opens a world of new possibilities to digital outdoor, Lumo CEO Phil Clemas talks to NZ Marketing about getting ‘gentle motion’ on screen.
A rising credibility crisis sees trust as the new currency, says Thompson Spencer executive account director Molly Scott.
Together’s January 2026 round-up of media stories highlights how interfaces consumers use to discover brands are changing rapidly.