Kiwi brands go global
From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.
Marketing Insights
What to watch in 2025
For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.
Game on!
Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?
Reaching Gen Z at Rhythm and Vines: a match made in heaven
There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?
Drive growth by being meaningfully different to more people
Kantar’s Blueprint for Brand Growth uses 6.5 billion data points to rewrite the marketing playbook, analysing 54 markets over 10 years.
Who TF is Fred again..? How a UK DJ turned social media clues into sold-out shows in minutes
In a matter of days, Fred again.. has shaken up the entire nation with secret clues and marketers can learn from this.
Businesses must evolve campaigns to suit current market – Toluna
With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money says market research company Toluna New Zealand.
Get Personal! Know Your Business
The best business advice that Luke Meurant says he ever received was “know your business”. Here, he explains how he’s translated this advice into a better understanding for his market.
The Elephant Degustation: A Long-term Approach to Recovering Stronger
Carl Sarney Head of Strategy at TRA offers unique insight from a roundtable discussion involving a group of Chief Marketing Officers from around Auckland.
Insight From the Indelible Mark Ritson
When a crisis occurs, who do you call? Who indelibly comes to mind? Ghostbusters, Batman, Wonder Woman? We know no fantasy fictional character who can aid during this Covid-19 pandemic. But, we do know a super-marketer.