Drive growth by being meaningfully different to more people
Kantar’s Blueprint for Brand Growth uses 6.5 billion data points to rewrite the marketing playbook, analysing 54 markets over 10 years.
Marketing Insights
Who TF is Fred again..? How a UK DJ turned social media clues into sold-out shows in minutes
In a matter of days, Fred again.. has shaken up the entire nation with secret clues and marketers can learn from this.
Businesses must evolve campaigns to suit current market – Toluna
With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money says market research company Toluna New Zealand.
Get Personal! Know Your Business
The best business advice that Luke Meurant says he ever received was “know your business”. Here, he explains how he’s translated this advice into a better understanding for his market.
The Elephant Degustation: A Long-term Approach to Recovering Stronger
Carl Sarney Head of Strategy at TRA offers unique insight from a roundtable discussion involving a group of Chief Marketing Officers from around Auckland.
Insight From the Indelible Mark Ritson
When a crisis occurs, who do you call? Who indelibly comes to mind? Ghostbusters, Batman, Wonder Woman? We know no fantasy fictional character who can aid during this Covid-19 pandemic. But, we do know a super-marketer.
Re-evaluating Marketing Strategies in a Time of e-Commerce Expansion
Brazilian specialist in digital content and digital marketing, Tiago Ribeiro, highlights two marketing strategies brands need to consider in the wake of the expansion of e-commerce in the current global climate.
Māori-led Marketing: A Lesson in Luxury Branding
Auckland Art Gallery Toi o Tāmaki is one of Aotearoa New Zealand’s oldest art institutions, and the country’s largest art experience. Helping celebrate Māori artists at an upcoming exhibition, luxury brand specialist Tania Stoyanof is using Māori-led marketing strategy to help create exceptional experiences for art-lovers. She shares unique insight and lessons for marketers operating in the cultural space.
The Future of Marketing
We ask smart folk across the industry for their thoughts on some of the industry’s hot topics.