Goodbye funnel… hello figure 8
Wonder how to improve loyalty and sales via social media? Gone are the days of funnels and hello to figure 8’s.
Opinion
Seeking brand fame? Let earned do the heavy lifting
Thinkerbell’s Jessica Allison discusses the power of earned media to help your brand achieve more fame for less budget.
10 (occasionally immutable) Laws of Marketing
As change rhetoric rules the day, Damon Stapleton shares the tried-and-tested creative laws he lives by and that have proved invaluable in creating compelling marketing.
Marketing in the Age of AI
With intelligent technology becoming increasingly sophisticated and many aspects of our lives going on auto-pilot, Ajay Murthy asks, will we soon be marketing to machines?
Life’s Lesson
Wanting to know more and achieve more, Marketing Manager Nikki Newton-Cross decided it was a good idea to turn her 20-year industry knowledge into a professional certification. Little did she know at the time just how valuable this life-changing decision would be.