Brazilian specialist in digital content and digital marketing, Tiago Ribeiro, highlights two marketing strategies brands need to consider in the wake of the expansion of e-commerce in the current global climate.
Generation Z, or Gen Z, now around college-leaving age, will over the next few years increase their spending power as they enter the job market. But their priorities, perspectives and interests aren’t the same as those of the Millennials that came before them, meaning brands need to be mindful of how they engage with this generation.