Drive growth by being meaningfully different to more people
Kantar’s Blueprint for Brand Growth uses 6.5 billion data points to rewrite the marketing playbook, analysing 54 markets over 10 years.
Data
MarTech Management and the Key to Better Customer Data Insights
Matt Jarman Head of Insight & Analytics at TRACK Aotearoa sits down with me for a discussion on how marketers can get their MarTech working smarter when interpreting customer data.
Do You Hold Customer Data? (Of Course You Do)
The Marketing Association will be holding its annual Smarter Data Event in March. If you are a marketer working with confidential customer data then this event is for you. Here, they highlight details on privacy law reforms – to be discussed in detail at the event.
New Marketing Intelligence Report Reveals the Data and Analytics Challenges Marketers Face
Partnering with marketing research agency The Leading Edge, Salesforce Datorama, has launched its first Asia-Pacific Marketing Intelligence Report, entitled Data, Growth, and the New Marketing Mandate. Here’s what the results say for the challenge New Zealand and Australian marketers face.
What You Need to Know About Data in Marketing
With marketers turning more to the most reliable source of information, customer data we ask, what is data-driven marketing and why it’s so important?