There’s a lot of people doing amazing work in the NZ marketing world. TVNZ-NZ Marketing Awards 2020 Marketer of the Year Finalist Gabrielle Markwick-Brown is one such person. Two year’s into the role of Marketing Manager at IAG, she’s successfully implemented and executed the relaunch of State earning her industry-wide recognition.
Compelling customer insights have always been the inspiration for great marketing, innovation and business activity. Nathan Baird says that now more than ever, these insights are required to adapt and innovate for changing market conditions and customer needs.
In the first feature of our Beyond 2020 series we ask some of New Zealand’s leading marketing minds where they think the industry is headed, and what the future of marketing communications looks like.
Missed the 2020 TVNZ-NZ Marketing Awards or just want to relive all the magic from the night? Check out our photo gallery with images of all the winners and entertainment.
Covid-19 has been a time for customers to step back and reconsider what really matters, both from a financial standpoint and from a values one. If you’re relying on outdated segments – or worse, unverified assumptions – to guide your marketing, Rachael Weaver says you need to consider how those communications might land in the current climate.
Inside our Awards Issue we profile all the winning entries from the TVNZ-NZ Marketing Awards, complete with exclusive interviews and a look at the exceptional marketing strategies behind those winning campaigns.
In an evening of well-overdue celebration, the marketing industry came together to recognise the Next Level marketing initiatives that won big at the 2020 TVNZ-NZ Marketing Awards.
Boutique retail media owner Hypermedia repackages its national media network to offer brands unique access to holidaying audiences across New Zealand.
When putting together a marketing proposal, it must be on brand, in line with key messaging, and consistent with the organisations external communications. Here are some top tips from an expert on how to write a compelling proposal or bid.
Partnering with marketing research agency The Leading Edge, Salesforce Datorama, has launched its first Asia-Pacific Marketing Intelligence Report, entitled Data, Growth, and the New Marketing Mandate. Here’s what the results say for the challenge New Zealand and Australian marketers face.