AI is an ebike for the mind
Most people don’t know where gen AI is headed. Smudge founder Reuben Bijl says Chat GPT feels like riding an ebike.
Where are all the women exec creative directors?
How do we get more women exec creative directors? Three who’ve done it share their ideas. The good news is: we can all help.
Why wait? Grow your own women creative leaders
DDB Aotearoa CEO Priya Patel says supporting women into creative leadership is a priority. She talks us through how it works at DDB.
Between Two Beers: the podcast backstory
How the Between Two Beers podcast went from a couple of old friends with a $200 microphone to one of Aotearoa’s favourite listens.
Milk Creative Director shares how great ideas come about
Milk Creative Director Anthony Hos says bouncing ideas off colleagues always makes work better, sharing how their creative ideas come to life.
Owning it: amplify growth with owned content
The problem with attention? It’s fleeting. Do more than just rent customers’ attention with strong, integrated owned content and experiences.
Entries open for the 2025 YouTube NZ Marketing Awards
Aotearoa’s finest marketing achievements are in the spotlight again as we call for entries to the YouTube NZ Marketing Awards.
Meet Liz Wright: the new digital face of Skinny
On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.
Clever marketing takes Kiwi brands global
From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.
UFO Rodeo, the origin story
Under UFO Rodeo is Augusto, Ballyhoo, Dark Doris and Cornerstone – all businesses under Leon Kirkbeck’s newly transformed media company.
Student radio station 95bFM is the definition of resilience
Student radion station 95bFM is used to a rough media scene – it has tips for traditional media on how to stay resilient.
Is the sales funnel actually a figure 8?
Wonder how to improve loyalty and sales via social media? Gone are the days of funnels and hello to figure 8’s.
TV trends to watch in 2025
For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.
Make your audience feel seen
In November 2024, Zahra Shahtahmasebi went to Thailand to attend media and journalism conference, Beta.
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.
Crime reporter says the story is in the detail
She was once a detective, but now she’s a journalist unravelling some of the mysterious crimes that happen in windy Wellington for The Post.
Game on! How gamers are welcoming brands into their virtual worlds
Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?
Reaching Gen Z at Rhythm and Vines: a match made in heaven
There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?
Behind the scenes of Spark’s Pink Guard Takeover
For Aucklanders in the central city, the last thing they expected to see on a weekday morning was a squad of Pink Guards.
The Monkeys are now Droga5 Aotearoa. They plan to make it interesting
The Monkeys is now Droga5 Aotearoa. As with all good rebrands, they’ve been thinking about their point of difference and what the new identity will […]
Finding the unique value of a business and how to supercharge it
Design agency Milk’s approach is all about uncovering what makes a business truly unique and using that to create a future-focused brand.
Rhythm, vines and brand activations
New Zealand’s most popular festival, Rhythm & Vines talks about the value of activations at summer events like their own.
Selling innovation in tight times
Gallagher Group’s CMO Merv Williams sits down with NZ Marketing to talk about working against global giants.
Tune in to the Super Bowl’s ad ideas
Head of Marketing at Tracksuit, Mikayla Hopkins talks about what the marketing industry could learn from the Super Bowl that just passed.
Behind the scenes: Driving hotter sales over summer
DDB Group Aotearoa gives us a behind the scenes look on their popular and funny summer Driver Tax campaign.
The secret to becoming New Zealand’s favourite ad
Regular Carl Sarney from TRA talks what it takes to make it onto the list of New Zealand’s top 10 ads.
It’s not easy being green
Advertising leaders are coming together to make the industry more sustainable through Ad Net Zero.
Rethinking integration: PR agencies roll with the changing tide
Caitlin Salter talks to the top PR agencies in the country and how they have evolved to offer more than just damage control.
Deep in the data
Creative and tech studio, Daylight work alongside global health leaders like UNICEF and WHO on a digital capsule of Covid-19.
The Brand Experience Gap: Why NZ brands are facing their biggest challenge yet
A recent research by Accenture Group and FiftyFive5 reveal that Kiwi brands are not delivering on their brand promises.
Turning the agency model inside out
NZ Marketing spoke to Jarad O’Hara, one of the founders of Insiders, a new-look agency that offers custom models for each client.
Adaptive retail the next evolution in retail
RX Group talks adaptive retail and what that means for businesses and a future that puts the customer first.
A beautiful collision
Multiplied – where creativity and effectiveness meet to unleash commercial success. These days, creativity alone just isn’t enough. Clients need to see ideas lined up […]
Gravy on the side
With decades of experience creating magic for companies of all sizes, the agency Good Gravy has become a secret sauce to be reckoned with.
Onfire Design cracks one of the world’s toughest markets
Breaking into the Saudi Arabian market isn’t for the faint of heart, but that’s exactly what Onfire Design achieved with Fakieh Poultry Farms.
The last of the mass media
Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.
2024: the year for transformation at speed
As the economic downturn intersects with unprecedented new opportunities, indie agency Federation says now’s the time to shake things up.
Mapping out now and next for your brand
Krunch.co helps challengers find their path by exploring how smart cookies can create brands to own today, and win tomorrow.
TE&M is a meeting of minds
Leaders of The Enthusiasts and Momentum share how their partnership came to be and what it means for their clients.
‘Our survival depends on telling new stories’ – messages of hope from Future State 2024
If there was a key message to come out of Future State 2024, it was that all of us of have a role in creating […]
Small steps for big gains: Expert tips on making your business more sustainable
Sustainability expert Rachel Brown is speaking today at the Future State session and shares her top tips for joining the circular revolution.
Charm by name, charming by nature
One of New Zealand’s longest-standing independent agencies, Charm, reflects on challenges and positive change.
Reinventing for a new world
Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.
2023 winner Brother NZ on how the NZ Marketing Awards celebrate industry success
Brother NZ Marketing Manager Julie Chappell on the company’s big wins in 2023 and why the NZ Marketing Awards are important for the industry.
2023 winner Rockit Global on how the NZ Marketing Awards helps them share their story
We talk to Julian Smith, GM global marketing of apple distributor Rockit Global. In 2023, Rockit Global won Marketing Team of the Year.
One NZ teams up with Salesforce to streamline customer marketing
One NZ is teaming up with cloud software company to streamline their customer marketing interactions across all their connections.
Who TF is Fred again..? How a UK DJ turned social media clues into sold-out shows in minutes
In a matter of days, Fred again.. has shaken up the entire nation with secret clues and marketers can learn from this.
From brand idea to brand ideal – the new breed of brands elevating their purpose
Creative and strategy leads at Principals Aotearoa talk about how brands are becoming more effective by elevating their purpose.
Navigating the economic storm: A Q&A with Laura Davies of DDB
Laura Davies of DDB talks about navigating through the economic storm that the world and NZ is currently facing that is affecting the marketing industry.
Ad sector responds to climate emergency with launch of sustainability initiative
An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.
Inside the June/July 2023 issue of NZ Marketing
The June/July issue of NZ Marketing is on sale now and packed with inspired reads and exclusive insights, including a feature on AI and its impact on the industry.
Unlocking the power of first-party data
Ange Dunn, Senior Business Director at Perceptive, shares strategies for making the most of your first-party data to gain a competitive edge.
Inside the March/April 2023 issue of NZ Marketing
The March issue of NZ Marketing magazine is on sale now and is packed with inspired reads and exclusive insights, including our Agency Perceptions Survey with TRA.
Find yourself in Horowhenua
Thanks to the dedication of a small District Council marketing team, Horowhenua fulfilling its potential.
Advertising during a cost-of-living crisis
Strategists and creatives share their thoughts on creating advertising that’s right for the current economic climate.
Reshaping retail marketing
With technology racing ahead and the pandemic changing consumer behaviour, we hear from industry experts about what’s trending in MarTech.
The media agency is dead
The future of the media agency is a big and exciting unknown but one that also surfaces some confronting truths, writes Rufus Chuter.
A winning partnership
Jules Lloyd-Jones, Chief Marketing Officer at Mitre 10, shares what makes the DIY retailer’s approach to customer experience so special.
Young Marketer of the Year finalist 2022 – Tina Stanke
We speak with Young Marketer of the Year finalist for 2022 Tina Stanke about what she enjoys about her role and where she’s heading.
Behind the scenes of Kiwibank’s new brand identity
Twenty years after its inception, Kiwibank set out to develop a new brand identity that’s inclusive for all New Zealanders.
Catching the CDP wave
Data services company SpeakData has caught the next big MarTech wave, positioning itself as a leader in Customer Data Platforms (CDPs).
Data driven design
Jonathan Cotton explores how data, with its certitude, measurability, unvarnished truths, is powering more personalised customer experiences.
The lightbulb moment: smart strategies to increase your ROI
With the economy tightening, Outbrain’s Managing Director (APAC and Growth Markets) Andy Burke shares key insights to help marketers prosper.
The screen’s the limit: Improving your out of home creative
Jamie Snow explains why the presence of media owners and the expansion of digital capabilities should be top priority in Out of Home.
The new ‘superpower’ of corporate reputation
Air NZ’s reputation is sky high for the eighth consecutive year according to the Kantar Corporate Reputation Index. NZ Marketing looks into what makes a brand reputable for New Zealanders in the current climate.
TRA and ThinkTV team up to find Kiwis’ favourite TV ads
New Zealand’s favourite ads are in the spotlight thanks to a strategic partnership between leading insight and research agency TRA and industry body ThinkTV.
Coke Zero Sugar causes a fizz
A new Coca-Cola Zero Sugar recipe is about to hit the shelves replacing two other no sugar variations and simplifying the existing range. Will this change work in the company’s favour or does it risk losing a loyal customer base?
How to achieve full potential on LinkedIn
Reputation and relationships are crucial in business, which is why networking and influencing are integral to growing a brand, whether that’s for a company or a professional. Stanley Henry shares insight on how to grow your network online.
Businesses must evolve campaigns to suit current market – Toluna
With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money says market research company Toluna New Zealand.
Inside the March/April 2022 Issue of NZ Marketing
This issue of NZ Marketing is dedicated to the changing face of Adland as we unpack the significant disruption the advertising industry has seen in the past year. What does it mean for the direction the industry is headed, and how is it impacting on the market and the needs of marketers.
Delivering the best of global and local
Kantar, a global full-service, data-driven insights and consulting company has integrated with Colmar Brunton – New Zealand’s most awarded market research firm. This significant investment combining the agencies’ global resources with local insights and experts, offers Kiwi businesses more reach and faster service when exploring their brand, advertising, customer experience and development strategies.
Is your brand fit for the future?
By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna’s Regional Director Stephen Walker explains how his company is helping brands explore tomorrow, now.
Market research trends in 2022 – what to expect
Stephen Walker, Regional Director, NZ, Toluna, a tech company operating in the market research space, talks about the key changes experienced within the industry in 2021, and how these will affect us in 2022.
Lifting the Lid on Creative Wellington
Home to the central government, a thriving film industry, the Royal New Zealand Ballet, two universities and a more than generous distribution of incredibly steep hills, Te Whanganui-a-Tara has built a reputation as the heart of New Zealand’s creativity.
Behind the Scenes with Trustpower and Art & Industry’s ‘Lost and Found’
With the belief that emotional brand advertising should sit at the heart of a successful long-term marketing campaign, Trustpower and Art & Industry set out to create a strong, emotional story that people would really feel.
Help your brand live up to its potential with optimised brand health tracking
Don’t you hate the term ‘never lived up to their potential? We often hear it when talking about up-and-coming sports players or when successful people fall off the wagon. It’s really a term that suggests you had everything there and going for you, but you didn’t use it.
PR in a Time of Crisis
In a world of uncertainty and constant disruption, businesses (both big and small), are increasingly looking to external guardians for their brands. Courtney Devereux explores how public relations practitioners are positioning themselves as agents of necessity and why the external comms sector might be better placed to help brands navigate crises.
TBWA’s Catherine Harris on Creative Diversity
Catherine Harris is one of a handful of women leading the charge at a New Zealand-based creative agency. The CEO of TBWA\NZ, or the Disruption company, shares her impression of the country’s creative space, how she’s disrupting the market and what it takes to be a cultural engine for 21st century business.
Tourism New Zealand Wins Brand Accolade
Tourism New Zealand has taken out Brand of the Year at this year’s Asia Pacific Effies.
NZ Marketing Future Trends Survey
To ensure NZ Marketing magazine continues to deliver essential marketing intelligence, and content marketers want to engage with, we’re asking for your help by inviting you to participate in our Future Trends survey.
Up-&-comer Jacqui Robins is Bang on Brand
Jacqui Robins is a creative spirit with a love for anything artistic. So, it’s no surprise that this Up & Comer helps tell the story of some of the country’s biggest, most creative media brands. She shares with Mollie Edwards her passion for radio and why she relishes the challenge of marketing in the media space.
Epic Experiences for Everyone
When it comes to digital B2B marketing, all that’s really required is the internet and a creative mind. And, while there’s a lot of commonalities between B2B and B2C marketing, those operating in each space will tell you, the tactics between the two are very different. Or are they? Monique McKenzie investigates.
Rufus Chuter on the Resurgence of Media Strategy
NZ Marketing chats to Rufus Chuter Managing Partner at Together about what makes for a good media strategy and how to best connect this to brand strategy.
Sharesies Named Breakthrough Brand of 2021
Interbrand Australia and New Zealand has revealed the brands across the region with the potential to become global icons, including New Zealand-based B Corp broker, Sharesies.
Media Strategy: Thinking Bigger
With the right mix of data smarts and future-focused media minds, MediaCom is helping brands better connect with consumers. Managing Director Zac Stephenson and Head of Strategy & Solutions Rikki Townsley explain why a ‘bigger picture’ approach to media planning is helping realise short- and long-term success for their clients.
Pairing Strategy with Creativity to Make Your Content Work For You
These days, the native campaigns that truly encourage individuals to engage and connect with your brand are the ones that lean on creativity. Here, Andy Hammond New Zealand Country Manager for Outbrain takes us through his tips and tricks to get your campaign to cut through to your key audiences.
Customer Experience Alone Won’t Help Businesses Grow in a Post-Covid World
The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.
Brand Values Now the Key Drivers of Customer Loyalty
New research from Toluna points says that the concept of consumer loyalty has been turned on its head with Kiwis now more inclined to support brands who align with their personal values.
Data on Demand: Putting Some Muscle Into Les Mills’ Pure Play Bid
Catchi’s optimisation programme has driven real gains for Les Mills. Now, as the fitness business grows its online option, the pair are breaking new ground, ditching old models and bringing clarity to analytics and optimisation complexity.
The Future of Events
Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality? Jonathan Cotton asks the question of marketers looking to leverage new technologies and (forced) trends so to maximise brand exposure and ROI.
Decoding Data and Digital
We chat to ReachMedia’s Head of Product Tim Macmillan and Digital Product Manager Johanna Cotter about what makes them the leaders of smart digital and letterbox solutions.
Getting Strategic About Brand Positioning
Annie Dow has been in the brand design business for over 25 years, and is an advocate for using a brand’s positioning to help grow business. She’s made it her mission to share with people the value of design to all businesses – especially when it comes to strategic brand positioning.
MarTech Management and the Key to Better Customer Data Insights
Matt Jarman Head of Insight & Analytics at TRACK Aotearoa sits down with me for a discussion on how marketers can get their MarTech working smarter when interpreting customer data.
Strategic Leadership: Demystifying the Skills of the Future
Alicia McKay says that you don’t need an MBA to excel in strategic leadership. Rather, these are the critical skills you need to be an effective leader.
Dial Up the Data: Up & Comer Vlad Petrovic
Crafting a cool customer experience is what Vlad Petrovic does well, and he does it with heaps of data. Mollie Edwards chats with this Up & Comer about why brands should be embracing data-driven tech to improve their marketing efforts.
First-Party Identifiers Proving Key for Publishers and Buyers
In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.
Third-party Cookies and the Next Decade of Digital Marketing
Looking to the past with an eye on the future, Simon Bird offers up a different perspective on the demise of third-party cookies.
How To Gain Better Consumer Insights
From real-time data, a quest for relevance and a move to online qual, NZ Marketing chats with Stephen Walker, Business Director, ANZ at Toluna who reveals the top five trends affecting the way New Zealand businesses and marketers will gain consumer insights in 2021.
Better Customer Experience: Art or Science?
Businesses who continue to elevate their customer experience offering from ordinary to extraordinary are triumphing over their competitors. But, while many brands talk a big CX game, many more still grapple with its implementation. David Nothling-Demmer asks what’s the big deal with CX as he maps out what Kiwi companies are doing to up their game.
How To Use Social Media To Cash In On the Easter Spending Spike
Easter is a time for everyone to stock up on groceries, books, fancy lunches and dinners – and take well-deserved breaks. Tasman Page says this time of year is also the perfect opportunity for businesses to learn how to effectively use social media to provide the best information and experiences for consumers during big spending periods.
Meet Olivia Robins, a Talented Brand Manager at Frucor Suntory
Wise beyond her years and passionate about her work at Frucor Suntory, Olivia Robins is a natural marketer – creative, strategic and highly analytical, whose smarts are only rivalled by her work ethic.
Native Advertising: A Misunderstood Medium; Storytelling For Greater Impact
Too many marketers have relegated native advertising to its most simplistic form, forgetting its inherent superpower – the ability to adapt to any environment. It’s time to unleash creativity and unlock immersive customer experiences, says Verizon Media’s New Zealand Sales Director, Arnaud Calonne & Head of Native, Sebastian Graham.
Stand Out On the Page
A marketer who knows how to get the most out of her magazine advertising is Karen Warman, Marketing Manager at Resene. She speaks to NZ Marketing about the power of bespoke magazine marketing.
Contextualising the Facebook, Google, News Media Bargaining Debacle
We get reaction to the Google, Facebook, Australian Government showdown over the News Media Bargaining Code, and asks how this may play out in New Zealand.
Jason Wells on Data in the Time of Covid-19
For a conversation on the importance of data-driven communication strategies, NZ Marketing wanted to profile Dr Ashley Bloomfield, New Zealand’s reigning King of Covid-19 data. But instead opted for King of concepts at DOT Loves Data, Jason Wells, who shares his industry insight on the importance of data.
Marketers Assess Impact of 2020 on the Future of Advertising
New research into expert opinion on the impact of 2020 on the future of advertising has been released and the findings point to eight scenarios marketers think are likely by 2030.
Helen Flannery: Marketing New Zealand Police Style
Helen Flannery has worked for New Zealand Police for the past five years. At the forefront of developing the NZ Police brand, she was a finalist in the 2020 TVNZ-NZ Marketing Awards, Marketer of the Year category. She talks to NZ Marketing about marketing’s power to make a difference.
Barend van der Maas on Customer Loyalty and Data-Driven Marketing
Former Head of Digital Subscriptions & Loyalty at Stuff, (now Global Customer Value Program Manager at Philips Healthcare), Barend van der Maas chats loyalty programmes and the importance of driving digital.
The Digital Direction: Customer Experience of the Future
Courtney Devereux hears from marketing thought leaders on how current and forecasted digital trends are helping marketers better navigate the customer journey.
Do You Hold Customer Data? (Of Course You Do)
The Marketing Association will be holding its annual Smarter Data Event in March. If you are a marketer working with confidential customer data then this event is for you. Here, they highlight details on privacy law reforms – to be discussed in detail at the event.
Izis Weatherhead: Building the BK Brand
From tax law to ‘selling’ burgers, 2020 TVNZ-NZ Marketing Awards Young Marketer of the Year Finalist Izis Weatherhead is helping global fast food giant Burger King reach new customers. She sits down with NZ Marketing to share her thoughts on big brand marketing and her aspirations for the future.
Meet the World’s Best Brand Guardians
The Brand Finance Brand Guardianship Index 2021 has been released and we have details of the top brand guardians and how they may inspire your brand leadership.
Crushing on Mark Ritson
Marketing consultant Gemma Ede shares what she and Mark Ritson have to say about being a badass brand in 2021.
The Everyday Heroes of 2020: The Importance of Knowing your Brand’s Social Role
Mary Winter from Principals looks at the brands that have won over Kiwis during this annus horribilis.
Hypermedia Unveils Creative Marketing Solution for Tip Top
The latest offering from Hypermedia sees the retail media owner team up with Tip Top and MBM to deliver a special installation that is set to take the ice-cream-maker’s marketing to the next level.
Michael McRae: A Toast to the Success of the Monteith’s Brand
An ex-law and finance graduate who turned down a role and career with a prestigious New Zealand law firm, Michael McRae has established himself as a strategic, creative and commercial marketer at DB Breweries. NZ Marketing sits down for a cold one with this Up & Comer for a wide-ranging interview.
Cookies Were a Sugar Fix for Marketers, but Now it’s Time for Some Real Nourishment
The demise of cookies is a big challenge for the industry, but also a huge opportunity for innovative marketers to really engage their audience. Andraz Tori explores how marketers can use new behaviour to draw people into their advertising.
Marketing in a Downturn
Companies closing, staff being made redundant, employees taking pay cuts, this is the Covid-19 landscape. Graham Medcalf takes a look into what an economic downturn means for the marketing industry and what marketers need to do to adjust to the new reality.
How to Identify Untapped Customer Insights and Needs to Drive Innovation
Compelling customer insights have always been the inspiration for great marketing, innovation and business activity. Nathan Baird says that now more than ever, these insights are required to adapt and innovate for changing market conditions and customer needs.
TVNZ-NZ Marketing Awards 2020 Winners
In an evening of well-overdue celebration, the marketing industry came together to recognise the Next Level marketing initiatives that won big at the 2020 TVNZ-NZ Marketing Awards.
Strategies to Employ When Writing a Compelling Bid or Marketing Proposal
When putting together a marketing proposal, it must be on brand, in line with key messaging, and consistent with the organisations external communications. Here are some top tips from an expert on how to write a compelling proposal or bid.
New Marketing Intelligence Report Reveals the Data and Analytics Challenges Marketers Face
Partnering with marketing research agency The Leading Edge, Salesforce Datorama, has launched its first Asia-Pacific Marketing Intelligence Report, entitled Data, Growth, and the New Marketing Mandate. Here’s what the results say for the challenge New Zealand and Australian marketers face.
Finding Value In In-house Research
How truly agile research from Yabble informed foodstuffs’ crisis response to Lockdown and beyond.
Four Attributes of High-Performance Marketing Teams
Looking to give fresh perspective and inspiration to your marketing team? Mollie Edwards identifies four areas marketing managers need to target in order to reach a level of high-performance marketing within their teams.
Creating Experiences Your Customers Love
Designers of compelling end-to-end customer experiences, ThoughtFull uses a multifaceted approach – research, design, innovation, and storytelling – enabling businesses and brands to redefine their future.
Re-evaluating Marketing Strategies in a Time of e-Commerce Expansion
Brazilian specialist in digital content and digital marketing, Tiago Ribeiro, highlights two marketing strategies brands need to consider in the wake of the expansion of e-commerce in the current global climate.
Seeking New Zealand’s Best Brand Strategy Team
Do you have the best brand strategists in country? Enter The BrandPro Challenge powered by Noel Leeming and be in to win a $10,000 tech package and bragging rights for all of New Zealand.
Redefining the Comms and Marketing Profession Post-Pandemic
With brands now more visible than ever, but budgets tightening because of Covid-19’s impact (and recession), marketers and communications professionals need to be innovative in how they get their messages across. As they look to increase evaluation, refine content and enhance owned media, a new report offers some insight into how the comms and marketing profession must evolve.
Creating On Fire Brand Design
In an often crowded market, how do brands stand out? What makes for on-point brand design? We sit down with the Founder of award-winning Onfire, Sam Allen, who offers some unique insight into making your brand visually appealing.
Get with the Picture: Delivering Exceptional Customer Experiences
Key to creating a compelling customer experience is cultivating a brand culture that resonates company-wide. Strategy and consumer insights company, One Picture, say that by fully engaging with the challenges faced by consumers, they are able to better assist brands foster this culture.
Māori-led Marketing: A Lesson in Luxury Branding
Auckland Art Gallery Toi o Tāmaki is one of Aotearoa New Zealand’s oldest art institutions, and the country’s largest art experience. Helping celebrate Māori artists at an upcoming exhibition, luxury brand specialist Tania Stoyanof is using Māori-led marketing strategy to help create exceptional experiences for art-lovers. She shares unique insight and lessons for marketers operating in the cultural space.
10 (occasionally immutable) Laws of Marketing
As change rhetoric rules the day, Damon Stapleton shares the tried-and-tested creative laws he lives by and that have proved invaluable in creating compelling marketing.
Setting Sale: Up & Comer Ebony Kitching
Recently landing the role of Agency Sales Manager at We are Frank, Ebony Kitching is a marketing whiz with a passion for advertising. Mollie Edwards sits down with this Up & Comer for a discussion on finding her feet in a somewhat daunting industry.
How Marketers Can Better Engage Gen Z
Generation Z, or Gen Z, now around college-leaving age, will over the next few years increase their spending power as they enter the job market. But their priorities, perspectives and interests aren’t the same as those of the Millennials that came before them, meaning brands need to be mindful of how they engage with this generation.
The Latest Augmented Reality Trends Impacting Marketing
A look into what’s shaping the latest augmented reality trends in New Zealand, and how these are changing the way marketers reach their customers.
Adaptive strategy: how your B2B company can be ready for anything
Clever marketers are using ‘adaptive strategy’ to steer a course for success and help B2B companies stay ready for anything.
Penguins turn Trump’s tariffs into triumph in just 24 hours
Creative studio Kindred didn’t hesitate when the tariff-hit penguins of Heard Island came knocking with an idea. When you think of Donald Trump, penguins aren’t […]
How can juniors get a foot in the door at agencies?
The job market for juniors is hard as hundreds of grads compete to join the agency rat race. Lola Bellamy-Hill reports from CV land.
YouTube-NZ Marketing Awards 2025 finalists: Marketing Excellence
This is the complete list of YouTube-NZ Marketing Awards 2025 finalists in the Marketing Excellence section.
Finalists announced for the YouTube NZ Marketing Awards 2025
The wait is over! Finalists announced for the 2025 edition of the YouTube NZ Marketing Awards.
YouTube-NZ Marketing Awards 2025 finalists: Individual Awards
This is the complete list of all the YouTube-NZ Marketing Awards 2025 finalists in the Individual Awards section.
YouTube-NZ Marketing Awards 2025 finalists: Marketing Campaign
This is the complete list of YouTube-NZ Marketing Awards 2025 finalists in the Marketing Excellence section.
Kiwi business confidence highest since 2021, says Shaping Business Study
2degrees’ 2025 Shaping Business Study has found Kiwi business sector is at its most optimistic since the survey began in 2021.
What the Omnicom-IPG merger means for media in NZ
The Omnicom-IPG merger may look like a global play, but in a market like New Zealand, the local fallout could be massive. Alex Radford, partner and co-founder at D3, analyses the potential consequences.