Blog - Page 58 of 103 - New Zealand Marketing magazine

Excellence in Financial & Banking Marketing Strategy Winner 2023

With a goal to support Kiwis in becoming better savers, ASB looked into technology and behavioural science to find a solution.

Hoping to appeal to Kiwis between the ages of 18 to 34, Lion New Zealand ditched the iconic green bottle for a clear bottle.

The fintech start-up Dosh has been recognised for their marketing strategy after expanding their horizons into a visa debit card.

Having been around for over 180 years, NZ Post are working on a massive brand overhaul, one of the largest the country has ever seen.

An analytical person by nature, Shavawn Jacobsen was able to inject her personality into her at Counties Energy, which landed her to the award.

After a tumultuous year of wild weather and labour shortages, Rockit was able to plow through the challenging times to still come out on top.

Insight experts Carl and Duncan delve into the significance of confronting biases, obscured influences, and the power of embracing change.

Angela March has been chosen as the sole representative from NZ to participate in the Global Women in Public Relations Empower programme.

Spark recognised an urgent need to come up with an innovative strategy to protect its customer base in a fiercely competitive market.

With an unstoppable high-energy approach, Simon Hofmann led the charge for the largest brand transformation in Kiwibank’s history.