2023 Up-&-Coming Marketer of the Year finalist – Georgia Rafe, Tonkin+Taylor
Shifting from Public Policy to Marketing during her studies, offered Georgia Rafe a unique perspective on the industry.
Dialling up the creativity: The story behind Skinny’s ‘Phone It In’ campaign
From appearing on billboards to takeaway cups, and outside an exotic dance club, we go behind the scenes of Skinny’s ‘Phone It In’ campaign.
The taste of success: Bluebird’s seven-decade brand evolution
With Bluebird marking its impressive 70 year milestone of delighting Kiwis’ tastebuds, we delve into its appeal as a snacking sensation.
2023 Marketer of the Year finalist – Diane Clark, Foodstuffs
Diane Clark used her skills and innovative thinking to lead a transformation of the Four Square brand which caught the judges attention.
Walking the ‘wear-out’ line: A look at New Zealand’s most beloved ads
Not only does New Zealand have stunning landscapes and a unique culture, as a nation it also has a deep love for creative and memorable advertisements. Here’s a look into the trends emerging from The Research Agency and ThinkTV’s Favourite Ads survey to find out what goes into creating a successful and well-loved ad.
Influence: The compelling end of an era
In a world where marketing plays an increasingly vital role in shaping society, the dangers of lacking a moral compass is telling.
The business, the board, and marketing
With tumultuous times ahead, understanding your board’s decision-making habits becomes all the more important.
2023 Up-&-Coming Marketer of the Year finalist – Bejen Patel, Nestlé
As a child growing up in his parents’ dairy, Bejen Patel was drawn to enhancing the shopper experience, which naturally led him to marketing.
Up-and-comer tackles women’s sport marketing
Marketer Ally Mayerhofler is kickstarting her career by tackling a different side of the women’s game: sports marketing.
Crunch time for marketer turned Pic’s CEO
Aimee McCammon talks taking Pic’s Peanut Butter from a small family-run operation to a globally recognised brand.