The latest offering from Hypermedia sees the retail media owner team up with Tip Top and MBM to deliver a special installation that is set to take the ice-cream-maker’s marketing to the next level.
An ex-law and finance graduate who turned down a role and career with a prestigious New Zealand law firm, Michael McRae has established himself as a strategic, creative and commercial marketer at DB Breweries. NZ Marketing sits down for a cold one with this Up & Comer for a wide-ranging interview.
Significant shakeups in media ownership in recent months point to the struggles the industry faces as funding challenges continue to plague owners. We ask, is advertising the future and how are companies approaching a mixed-funding model in the face of consolidation and digitisation.
The demise of cookies is a big challenge for the industry, but also a huge opportunity for innovative marketers to really engage their audience. Andraz Tori explores how marketers can use new behaviour to draw people into their advertising.
Companies closing, staff being made redundant, employees taking pay cuts, this is the Covid-19 landscape. Graham Medcalf takes a look into what an economic downturn means for the marketing industry and what marketers need to do to adjust to the new reality.
There’s a lot of people doing amazing work in the NZ marketing world. TVNZ-NZ Marketing Awards 2020 Marketer of the Year Finalist Gabrielle Markwick-Brown is one such person. Two year’s into the role of Marketing Manager at IAG, she’s successfully implemented and executed the relaunch of State earning her industry-wide recognition.
Compelling customer insights have always been the inspiration for great marketing, innovation and business activity. Nathan Baird says that now more than ever, these insights are required to adapt and innovate for changing market conditions and customer needs.
In the first feature of our Beyond 2020 series we ask some of New Zealand’s leading marketing minds where they think the industry is headed, and what the future of marketing communications looks like.
Missed the 2020 TVNZ-NZ Marketing Awards or just want to relive all the magic from the night? Check out our photo gallery with images of all the winners and entertainment.
Covid-19 has been a time for customers to step back and reconsider what really matters, both from a financial standpoint and from a values one. If you’re relying on outdated segments – or worse, unverified assumptions – to guide your marketing, Rachael Weaver says you need to consider how those communications might land in the current climate.