10 (occasionally immutable) Laws of Marketing
As change rhetoric rules the day, Damon Stapleton shares the tried-and-tested creative laws he lives by and that have proved invaluable in creating compelling marketing.
Setting Sale: Up & Comer Ebony Kitching
Recently landing the role of Agency Sales Manager at We are Frank, Ebony Kitching is a marketing whiz with a passion for advertising. Mollie Edwards sits down with this Up & Comer for a discussion on finding her feet in a somewhat daunting industry.
How Marketers Can Better Engage Gen Z
Generation Z, or Gen Z, now around college-leaving age, will over the next few years increase their spending power as they enter the job market. But their priorities, perspectives and interests aren’t the same as those of the Millennials that came before them, meaning brands need to be mindful of how they engage with this generation.
Marketing in the Age of AI
With intelligent technology becoming increasingly sophisticated and many aspects of our lives going on auto-pilot, Ajay Murthy asks, will we soon be marketing to machines?
Life’s Lesson
Wanting to know more and achieve more, Marketing Manager Nikki Newton-Cross decided it was a good idea to turn her 20-year industry knowledge into a professional certification. Little did she know at the time just how valuable this life-changing decision would be.
Inside the September/October 2020 Issue of NZ Marketing
A look inside the latest issue of NZ Marketing magazine, including: Marketing Brand NZ to Kiwis, The Future of Events, Breaking Down the Silos in Marketing, Design-led Digital Marketing Advice and a whole lot more.
The Latest Augmented Reality Trends Impacting Marketing
A look into what’s shaping the latest augmented reality trends in New Zealand, and how these are changing the way marketers reach their customers.
Don’t Change the Channel: What Makes TVNZ New Zealand’s Media Business of Choice
An exclusive chat with Jodi O’Donnell, Commercial Director at TVNZ, on why the broadcaster is the media business of choice for most Kiwis, how the challenge of Covid-19 has effected this and what she’s doing to better engage marketers.
Up & Comer: Pablo de la Vega
With a passion for digital analytics, Google’s Pablo de la Vega is using his AdWords campaign experience to help large organisations reach digital maturity as they go on to conquer the global market.
The Subtleties of Selling Out of Home
Heading up an award-winning sales team at oOh!media, Sales Director Ben Gibb sits down with NZ Marketing for a wide-ranging discussion on the state of OOH in the time of Covid-19. He shares unique insight on where the industry is headed, the impact of new technologies such as programmatic and his winning sales philosophy.