Engaging: The agency transforming B2B marketing
In the fast-paced world of B2B marketing, data specialist agency engaging emerges as a dynamic powerhouse, filling a gap in the market.
Marketers look into Generative AI as customer expectations increase in Australia and NZ
ANZ brands will lead the next wave of global CX innovation as consumer expectations grow, according to new research from Adobe.
Inside the June/July 2023 issue of NZ Marketing
The June/July issue of NZ Marketing is on sale now and packed with inspired reads and exclusive insights, including a feature on AI and its impact on the industry.
The state of marketing in 2023
As the industry faces economic uncertainty, privacy regulations and more, industry predictions expect marketing in 2023 to be a time of embracing innovation.
Agency perceptions 2023
Partnering up with TRA, NZ Marketing looks are the insights into the nature of working relationship between agencies and marketers.
Ads by the numbers
Statistics share what advertising spends and trends look like over the past five years since 2018 across each quarter.
Authenticity in sports sponsorship
With a jam-packed year of sports for New Zealand, NZ Marketing Magazine takes a look at the nature of sports sponsorships.
How to make the most of your first-party data
The world is driven by data, but how can marketers use their first-party-data to leverage the best for their company.
Is it time to say goodbye to “influencers”?
Courtney Devereux of a global design agency in London is saying that in Europe, many leading advertising channels are relying on influencer marketing.
Q&A with dentsu ECD Anne Boothroyd
Acclaimed ad industry creative Anne Bothroyd talks Yorkshire food staples, tight budgets and the Ukraine.