The Latest Augmented Reality Trends Impacting Marketing
A look into what’s shaping the latest augmented reality trends in New Zealand, and how these are changing the way marketers reach their customers.
A look into what’s shaping the latest augmented reality trends in New Zealand, and how these are changing the way marketers reach their customers.
An exclusive chat with Jodi O’Donnell, Commercial Director at TVNZ, on why the broadcaster is the media business of choice for most Kiwis, how the challenge of Covid-19 has effected this and what she’s doing to better engage marketers.
With a passion for digital analytics, Google’s Pablo de la Vega is using his AdWords campaign experience to help large organisations reach digital maturity as they go on to conquer the global market.
Heading up an award-winning sales team at oOh!media, Sales Director Ben Gibb sits down with NZ Marketing for a wide-ranging discussion on the state of OOH in the time of Covid-19. He shares unique insight on where the industry is headed, the impact of new technologies such as programmatic and his winning sales philosophy.
With marketers turning more to the most reliable source of information, customer data we ask, what is data-driven marketing and why it’s so important?
In 2019, Christchurch’s Q Brand Builders blew out 25 candles. With a quarter of a century under its belt, we sit down with owner and Managing Director, Tania Biddles, to learn about how the agency has discovered the value of forming real partnerships with clients.
How businesses can drive their corporate social responsibility profile in a meaningful way that is well received by today’s consumers.
We give the mic to our future leaders to hear their thoughts on the industry. In this edition we chat with Hugh Brothers, a creative at TBWA.
Change is constant, so collaboration must be at the centre for an agency and its clients. Federation explores the need for seamless understanding when it comes to transforming a brand and communication.
We ask smart folk across the industry for their thoughts on some of the industry’s hot topics.