TVNZ-NZ Marketing Awards 2020 Winners

Marketing Awards

In an evening of well-overdue celebration, the marketing industry came together to recognise the Next Level marketing initiatives that won big at the 2020 TVNZ-NZ Marketing Awards.

On Tuesday night, NZ Marketing magazine in partnership with the Marketing Association presented awards in 28 categories across sector, excellence and individual divisions at the 2020 TVNZ-NZ Marketing Awards. A packed Cordis Hotel in Auckland – themed to the night with bold colours and brave performances – saw marketing’s whose who come together to celebrate the successes of some truly Next Level marketing initiatives.

The Awards – now in its 29th year – centred around a celebration of those marketers who have been bold, brave and not afraid to break the mould. Of marketing that has dared to be different, excelled in creative and strategic thinking and most of all, been successful in execution, taking both brand and marketing to the Next Level. A level achieved by all the winners on the night.

Taking home the Supreme Award as well as Financial/Banking Sector Award was Sharesies for its ‘Shares Made Easy’ campaign, which the judges said: “Translated a business objective into great market engagement with differentiated positioning, effectively transforming the local market. Sharesies has increased accessibility, awareness and participation in investing – drawing in new audiences, through a well-considered marketing strategy leveraging a strong digital media campaign.”

Other big winners on the night were Annemarie Browne, Chief Marketing Officer of Lotto NZ and Liv Glazebrook, Brand Manager at J H Whittaker & Sons who took home the Marketer and Young Marketer of the Year Awards respectively.

“Annemarie has demonstrated to the judges that she is an exceptional marketing leader with the right skills and competencies, leading a solid high-performing marketing team. She is very generous with her time and energy across the marketing community and would make a wonderful role model for any young marketer to aspire to,” the judges said of Browne’s win.

Annemarie Browne, Chief Marketing Officer of Lotto NZ.

Of Glazebrook, the judges said: “Liv is a passionate marketer who is able to clearly articulate across marketing performance from creative and NPD to sales and financials. She brings innovation and new thinking to the table, is a strong brand ambassador and good fit for Whitaker’s.”

Liv Glazebrook, Brand Manager at J H Whittaker & Sons.

The night also recognised marketing legend, Phillip Mills of Les Mills International who was inducted into the Marketing Hall of Fame for his career-long success in brand and communications strategy at Les Mills.

“More than building neatly designed and aligned creative messaging, this year we sought out marketing initiatives that are pioneering, and marketers who are taking things to the Next Level through innovative thinking and out-of-the-box solutions. I think that all of our winners exemplify these qualities, and collectively demonstrate that New Zealand marketing is well-placed to take on any challenges,” says David Nothling-Demmer, Editor of NZ Marketing.

John Miles, CEO of the Marketing Association says that his organisation loves supporting and celebrating the success of New Zealand’s marketers’, and that the TVZN-NZ Marketing Awards is the pinnacle of this celebration. “We have been witness to that tonight and those who have created marketing stories of strategic brilliance, creative excellence and impressive commercial results,” Miles said.

“Of course, we can’t run these awards without the support of our judges, including Convenor of Judges Michael Friedberg. The vast knowledge and experience brought to the judging process by this outstanding panel of the country’s leading marketing professionals and business leaders underpins the integrity of these awards,” he added.

List of TVNZ-NZ Marketing Awards Winners

Supreme Award sponsored by TVNZ

Sharesies, Sharesies – Shares Made Easy

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Philip Mills

Marketer of the Year sponsored by oOh!media

Annemarie Browne, Lotto New Zealand

Young Marketer of the Year sponsored by NZME

Liv Glazebrook, J.H. Whitaker & Sons

Sector Awards


Meridian Energy, Becoming Part of the Fabric of Farming


Marley New Zealand, ARMA – The Ultimate Defence

Consumer Products & Services

Carpet Court NZ – Rhino Brand Hardfloor Launch

Fast Moving Consumer Goods

Invivo & Co, Invivo X, Sarah Jessica Parker

Financial & Banking

Sharesies, Sharesies Shares Made Easy


Mix Limited, How the Essano Effect Revitalised A New Zealand Skincare Brand


KidsCan, KidsCan 19for19 Campaign

Public Sector

Health Promotion Agency / Te Hiringa Hauora, The Health Promotion Agency and Homecare Medical – Quit For Your Pets

Retail sponsored by The Radio Bureau

The Warehouse, Goodnight Kiwi


Tourism New Zealand, Good Morning World


Skinny, Friend-vertising

Excellence Awards

Best Brand Extension/Innovation

Tegel, Tegel Takes Over Fried Chicken

Best Brand Transformation sponsored by One Picture

Meridian Energy, Meridian Brand Transformation

Best Collaboration

The Movember Foundation & New Zealand Rugby, A Moment Against Silence

Best Emerging Business/New Brand

Invivo & Co, Invivo X, Sarah Jessica Parker

Best In-House Marketing

Cardrona Alpine Resort, Winter 2020: Pre-season Campaign

Best Internal Marketing Strategy

AIA NZ, Innovative Launch Unifies AIA Team

Best Marketing Communications Strategy sponsored by ICG Media

Tourism New Zealand, Good Morning World

Best Marketing on a Shoestring Budget 

Royal New Zealand Returned & Services’ Association, Stand At Dawn – NZDF & RNZRSA

Best Purpose-Driven Marketing Strategy

J. H. Whittaker & Sons, The Road to Good Honest Chocolate

Best Use of Customer Insight/Data sponsored by Reach Media

Kiwibank & Equifax NZ, Kiwibank & Equifax Taking Responsible Lending to the Next Level

Best Use of Sponsorship

The Warehouse, Goodnight Kiwi

Long-Term Agency Partnership

Foodstuffs – PAK’nSAVE and FCB New Zealand, A Brand and Partnership That’s Built to Last

Long-Term Marketing Excellence sponsored by Fly Buys

R&V Live Nation, The Evolution of Rhythm & Vines

This year, the TVNZ-NZ Marketing Awards were supported by premiere sponsor TVNZ, category sponsors NZME, oOh!media, The Radio Bureau, ReachMedia, One Picture and Loyalty NZ as well as beverage sponsors DB Breweries and Invivo & Co.

The complete list of winners with profiles and exclusive interviews is published in the latest issue of NZ Marketing magazine, available here.

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About Bernadette Basagre

Bernadette is a content writer across SCG Business titles, The Register and Idealog. To get in touch with her, email [email protected].

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