In an evening of well-overdue celebration, the marketing industry came together to recognise the Next Level marketing initiatives that won big at the 2020 TVNZ-NZ Marketing Awards.
On Tuesday night, NZ Marketing magazine in partnership with the Marketing Association presented awards in 28 categories across sector, excellence and individual divisions at the 2020 TVNZ-NZ Marketing Awards. A packed Cordis Hotel in Auckland – themed to the night with bold colours and brave performances – saw marketing’s whose who come together to celebrate the successes of some truly Next Level marketing initiatives.
The Awards – now in its 29th year – centred around a celebration of those marketers who have been bold, brave and not afraid to break the mould. Of marketing that has dared to be different, excelled in creative and strategic thinking and most of all, been successful in execution, taking both brand and marketing to the Next Level. A level achieved by all the winners on the night.
Taking home the Supreme Award as well as Financial/Banking Sector Award was Sharesies for its ‘Shares Made Easy’ campaign, which the judges said: “Translated a business objective into great market engagement with differentiated positioning, effectively transforming the local market. Sharesies has increased accessibility, awareness and participation in investing – drawing in new audiences, through a well-considered marketing strategy leveraging a strong digital media campaign.”
Other big winners on the night were Annemarie Browne, Chief Marketing Officer of Lotto NZ and Liv Glazebrook, Brand Manager at J H Whittaker & Sons who took home the Marketer and Young Marketer of the Year Awards respectively.
“Annemarie has demonstrated to the judges that she is an exceptional marketing leader with the right skills and competencies, leading a solid high-performing marketing team. She is very generous with her time and energy across the marketing community and would make a wonderful role model for any young marketer to aspire to,” the judges said of Browne’s win.
Of Glazebrook, the judges said: “Liv is a passionate marketer who is able to clearly articulate across marketing performance from creative and NPD to sales and financials. She brings innovation and new thinking to the table, is a strong brand ambassador and good fit for Whitaker’s.”
The night also recognised marketing legend, Phillip Mills of Les Mills International who was inducted into the Marketing Hall of Fame for his career-long success in brand and communications strategy at Les Mills.
“More than building neatly designed and aligned creative messaging, this year we sought out marketing initiatives that are pioneering, and marketers who are taking things to the Next Level through innovative thinking and out-of-the-box solutions. I think that all of our winners exemplify these qualities, and collectively demonstrate that New Zealand marketing is well-placed to take on any challenges,” says David Nothling-Demmer, Editor of NZ Marketing.
John Miles, CEO of the Marketing Association says that his organisation loves supporting and celebrating the success of New Zealand’s marketers’, and that the TVZN-NZ Marketing Awards is the pinnacle of this celebration. “We have been witness to that tonight and those who have created marketing stories of strategic brilliance, creative excellence and impressive commercial results,” Miles said.
“Of course, we can’t run these awards without the support of our judges, including Convenor of Judges Michael Friedberg. The vast knowledge and experience brought to the judging process by this outstanding panel of the country’s leading marketing professionals and business leaders underpins the integrity of these awards,” he added.
List of TVNZ-NZ Marketing Awards Winners
Supreme Award sponsored by TVNZ
| Award | Winner |
| Supreme Award sponsored by TVNZ | Sharesies, Sharesies – Shares Made Easy |
Individual Awards
| Award | Winner |
| Marketing Hall of Fame sponsored by TVNZ | Philip Mills |
| Marketer of the Year sponsored by oOh!media | Annemarie Browne, Lotto New Zealand |
| Young Marketer of the Year sponsored by NZME | Liv Glazebrook, J.H. Whitaker & Sons |
Sector Awards
| Award | Winner | Marketing Initiative |
| Agriculture | Meridian Energy | Becoming Part of the Fabric of Farming |
| B2B | Marley New Zealand | ARMA – The Ultimate Defence |
| Consumer Products & Services | Carpet Court NZ | Rhino Brand Hardfloor Launch |
| Fast Moving Consumer Goods | Invivo & Co | Invivo X, Sarah Jessica Parker |
| Financial & Banking | Sharesies | Sharesies Shares Made Easy |
| Healthcare/Beauty | Mix Limited | How the Essano Effect Revitalised A New Zealand Skincare Brand |
| Not-for-Profit | KidsCan | KidsCan 19for19 Campaign |
| Public Sector | Health Promotion Agency / Te Hiringa Hauora | The Health Promotion Agency and Homecare Medical – Quit For Your Pets |
| Retail sponsored by The Radio Bureau | The Warehouse | Goodnight Kiwi |
| Travel/Leisure | Tourism New Zealand | Good Morning World |
| Utilities/Communications | Skinny | Friend-vertising |
Excellence Awards
| Award | Winner | Marketing Initiative |
| Best Brand Extension/Innovation | Tegel | Tegel Takes Over Fried Chicken |
| Best Brand Transformation sponsored by One Picture | Meridian Energy | Meridian Brand Transformation |
| Best Collaboration | The Movember Foundation & New Zealand Rugby | A Moment Against Silence |
| Best Emerging Business/New Brand | Invivo & Co | Invivo X, Sarah Jessica Parker |
| Best In-House Marketing | Cardrona Alpine Resort | Winter 2020: Pre-season Campaign |
| Best Internal Marketing Strategy | AIA NZ | Innovative Launch Unifies AIA Team |
| Best Marketing Communications Strategy sponsored by ICG Media | Tourism New Zealand | Good Morning World |
| Best Marketing on a Shoestring Budget | Royal New Zealand Returned & Services’ Association | Stand At Dawn – NZDF & RNZRSA |
| Best Purpose-Driven Marketing Strategy | J. H. Whittaker & Sons | The Road to Good Honest Chocolate |
| Best Use of Customer Insight/Data sponsored by Reach Media | Kiwibank & Equifax NZ | Kiwibank & Equifax Taking Responsible Lending to the Next Level |
| Best Use of Sponsorship | The Warehouse | Goodnight Kiwi |
| Long-Term Agency Partnership | Foodstuffs – PAK’nSAVE and FCB New Zealand | A Brand and Partnership That’s Built to Last |
| Long-Term Marketing Excellence sponsored by Fly Buys | R&V Live Nation | The Evolution of Rhythm & Vines |
This year, the TVNZ-NZ Marketing Awards were supported by premiere sponsor TVNZ, category sponsors NZME, oOh!media, The Radio Bureau, ReachMedia, One Picture and Loyalty NZ as well as beverage sponsors DB Breweries and Invivo & Co.
The complete list of winners with profiles and exclusive interviews is published in the latest issue of NZ Marketing magazine, available here.
