Industry Insight Archives - Page 15 of 32 - New Zealand Marketing magazine

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A collection of industry insights published in NZ Marketing magazine.

Rethinking integration: PR agencies roll with the changing tide

Caitlin Salter talks to the top PR agencies in the country and how they have evolved to offer more than just damage control.

Creative and tech studio, Daylight work alongside global health leaders like UNICEF and WHO on a digital capsule of Covid-19.

Graham Medcalf navigates how AI and machine learning will impact the marketing and advertising industry.

Chief Experience and Delivery Officer, Andrea Meredith talks the money-making opportunities in the experience economy.

Graham Medcalf takes a deep dive into why New Zealand’s indie agencies are some of the best in the world.

There are 4.9 billion social media users globally, so what do brands need to know about this giant of a channel?

Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.

2023 was undeniably the year of the Warriors and their marketing team saw this as an opportunity to shift how they approached a regular season.

Every three months, TRA and ThinkTV look into everyone’s favourite TV commercials and their effectiveness.

One of New Zealand’s longest-standing independent agencies, Charm, reflects on challenges and positive change.