Inside the June/July 2021 Issue of NZ Marketing
Throughout this issue of NZ Marketing you will read insights from marketers, brand guardians, creative, strategic, and business leaders about how they are best navigating ‘Strategy’.
Industry Insight
MarTech Management and the Key to Better Customer Data Insights
Matt Jarman Head of Insight & Analytics at TRACK Aotearoa sits down with me for a discussion on how marketers can get their MarTech working smarter when interpreting customer data.
Integrated Marketing: The Key to Bridging Message and Moment
It’s an omni-channel, context-sensitive, hyper-personalised world out there, and customers expect consistent brand interactions across every touch point. Paid, earned and owned – someone’s going to have to bring it all together. Jonathan Cotton asks who and how?
First-Party Identifiers Proving Key for Publishers and Buyers
In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.
Tool Talk: Data Insights Survey
How analytically mature is your digital marketing? NZ Marketing in association with Absolute Analytics is asking digital marketers to share with us their experiences with data management and web analytics in relation to their marketing efforts. Complete our simple 10-minute survey and share with us the challenges, opportunities and hopes for your digital marketing.
How To Gain Better Consumer Insights
From real-time data, a quest for relevance and a move to online qual, NZ Marketing chats with Stephen Walker, Business Director, ANZ at Toluna who reveals the top five trends affecting the way New Zealand businesses and marketers will gain consumer insights in 2021.
How To Use Social Media To Cash In On the Easter Spending Spike
Easter is a time for everyone to stock up on groceries, books, fancy lunches and dinners – and take well-deserved breaks. Tasman Page says this time of year is also the perfect opportunity for businesses to learn how to effectively use social media to provide the best information and experiences for consumers during big spending periods.
Inside the March/April 2021 Issue of NZ Marketing
Inside the March/April 2021 issue of NZ Marketing, your guide to essential marketing, advertising and media matters in New Zealand.
NZ Marketing Map of Adland
In the March/April 2021 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.
Digital Marketing Drives Retail Business
In a year punctuated by the Covid-19 pandemic and ongoing business and retail challenges, digital marketing campaigns took pride of place at the Shop! ANZ 2020 Retail Marketing Awards.