Industry Insight Archives - Page 15 of 32 - New Zealand Marketing magazine

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Engagement to empowerment

Chief Experience and Delivery Officer, Andrea Meredith talks the money-making opportunities in the experience economy.

Graham Medcalf takes a deep dive into why New Zealand’s indie agencies are some of the best in the world.

There are 4.9 billion social media users globally, so what do brands need to know about this giant of a channel?

Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.

2023 was undeniably the year of the Warriors and their marketing team saw this as an opportunity to shift how they approached a regular season.

Every three months, TRA and ThinkTV look into everyone’s favourite TV commercials and their effectiveness.

One of New Zealand’s longest-standing independent agencies, Charm, reflects on challenges and positive change.

After receiving the 2023 Grand Effie Award, Special NZ gives NZ Marketing a behind the scenes look into their award-winning work.

Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.

There are now more tools for measuring the results of your marketing spend than ever, but which numbers should you be focusing on?