Your guide to essential marketing, advertising and media matters in New Zealand.
The Strategy Issue
Throughout this issue of NZ Marketing you will read insights from marketers, brand guardians, creative, strategic, and business leaders about how they are best navigating ‘Strategy’. Some share how they are using business science, data, and analytics methods to improve their brand strategy, while others share details on how creative insight is driving strategic implementation.
Big-brand marketers, Wendy Raynar of Coca-Cola Europacific Partners; Jeremy O’Brien of Air New Zealand; Andrew Davis of Lexus & TGRNZ; Luke Meurant of Jaguar Land Rover; Kim Walbridge of Les Mills International, and others all share exclusive insight into how they are achieving their brands’ strategic objectives. At the same time leading creative minds Mike Hutcheson, globally renowned strategy guy Rob Campbell as well as Ben Goodale, Scott Graham and others talk to the art of creative strategy.
These insights and opinions are all curated with the aim of assisting marketers and their agency partners get on the same page so to deliver on strategic objectives.
Also inside this issue of NZ Marketing
The results of a recent data and analytics management survey we undertook are unpacked and digested by data-savvy experts. They share insight into why data is an important part of the strategic mix for marketers and how you can best navigate your data needs in a cookie-less era. We also share an exclusive case study from McDonald’s about how the brand is using data to drive its customer growth strategy.
Better reaching and engaging customers is an important part of strategy, so reflecting on the Best of the Beacons, top media planners share their thoughts on optimising customer reach. We also delve into the world of cross-platform content sharing and what publishers are doing to offer marketers more brand exposure online.
And much much more including our Horse’s Mouth, oOh!Media’s David Owen; Up-&-comer Lloyd Thomason, Strategist at TBWA\NZ and a whole bunch of strategic insights from the marcomms community.
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