Camera Chameleon
We know video is essential, but how do you shoot for success on different platforms? Webflicks founder Lou Harness gives a quick rundown.
Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
From scribbles and lines to creative times
Chief Creative Officer at Bastion Shine, Richard Maddocks talks his creative process when approached with a challenging brief.
The long and the short (-form) of it
Stanley Henry of The Attention Seeker talks how Instagram is faring against their beast of a competitor, TikTok.
How FreshChoice and Dentsu won Cannes silver for their pop-up supermarket in the bush
A pop-up supermarket aisle in the middle of the bush and the non-stop full noise of the Cannes Lions. They might seem like a Venn […]
Making the most of it
Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.
The New Era of Michael Hill honours heritage, looks to future
Chadstone, a Melbourne shopping mall described as The Fashion Capital, seems like the logical place to launch The New Era of Michael Hill.
Lucky you!
Our research gurus Carl Davidson and Duncan Stuart look into how much luck is involved when it comes to marketing.
Savvy shoppers mean marketers must be even savvier
New Zealand is in a cost of living crisis, so what can brands do when Kiwis are holding on to their wallets tightly.
Does Aotearoa have adequate venues for major events?
Graham Medcalf looks into New Zealand’s capacity to hold more large-scale events after Taylor Swift leaves out Aotearoa from her tour.
Rhythm, vines and brand activations
New Zealand’s most popular festival, Rhythm & Vines talks about the value of activations at summer events like their own.