Industry Insight Archives - Page 13 of 32 - New Zealand Marketing magazine

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A collection of industry insights published in NZ Marketing magazine.

Modern PRs: the Swiss Army knives of storytelling

The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.

As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.

For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.

In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.

One in seven Kiwis live rurally, so how can brands tap into this market and make it worth it? Niko Kloeten investigates.

After the cancellation of select news programmes, Kiwis are eyeing up new places where they can consume content, and that includes the audio space.

For the first time, the 2024 finals for Super Rugby Aupiki was streamed on TikTok and we get the behind the scenes look of how it all went down.

Following the news of cancellations of major shows on the NZ television programming, Bernadette Basagre takes a look at the world of digital videos.

Editor Penny Murray takes a deep dive into the wave of data-driven marketing and finds how to tame it.

In an effort to introduce KFC’s new marketing strategy, the fast-food chain teamed up with Special PR to get things on the road.