Music in the data
Political pollster Murray Campbell talks to research professional Duncan Stuart about the insight of using data in strategies and campaigns.
in partnership with 
Industry Insight
Modern PRs: the Swiss Army knives of storytelling
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.
In the mix
As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.
Theatre company flips the script
For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.
The rise of retail media
In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.
Grassroots connections
One in seven Kiwis live rurally, so how can brands tap into this market and make it worth it? Niko Kloeten investigates.
‘Hears’ the thing about audio
After the cancellation of select news programmes, Kiwis are eyeing up new places where they can consume content, and that includes the audio space.
Pitch Perfect Broadcast
For the first time, the 2024 finals for Super Rugby Aupiki was streamed on TikTok and we get the behind the scenes look of how it all went down.
Tiny blockbusters
Following the news of cancellations of major shows on the NZ television programming, Bernadette Basagre takes a look at the world of digital videos.
The next big thing
Editor Penny Murray takes a deep dive into the wave of data-driven marketing and finds how to tame it.