Wētā Workshop, MediaWorks, and MBM ‘trolls’ the norm with launch of 3DOOH billboards
Passengers passing through Wellington Airport during June and July encountered what appeared to be a troll causing chaos.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Bigger budgets, bigger profits inside the banks’ marketing juggernaut
We go inside the marketing departments of Australian-owned banks to find out how they differentiate themselves in a crowded market.
Ad spend up despite Govt decline
NZ’s ad market has shrugged off a retraction in Government category ad spend to delive record ad spend in the past financial year.
Video content key for Aussie visitor campaign
Tātaki Auckland Unlimited has launched a major marketing campaign to try and reverse a big drop in Australian visitor numbers.
How to tech
We explore the latest tech tools and delve into how best to harness them, empowering marketers to navigate the digital realm with confidence.
The revolving revival of retail marketing trends
The fashion trend cycle is often said to repeat approximately every two decades. A similar pattern can be observed in retail marketing.
Marketing with AI
B2B Marketer Rebecca Caroe sat down with with Copyright Licensing New Zealand’s CEO, Sam Irvine, to explore AI’s roles in marketing.
Behind the headlines: Investigating Curia’s latest media bias poll findings
We delve into the findings of the latest Curia Media Bias Poll and examine what polls like this actually tell us beyond the first glance.
Influence: The compelling end of an era
In a world where marketing plays an increasingly vital role in shaping society, the dangers of lacking a moral compass is telling.
The business, the board, and marketing
With tumultuous times ahead, understanding your board’s decision-making habits becomes all the more important.