The state of marketing in 2023
As the industry faces economic uncertainty, privacy regulations and more, industry predictions expect marketing in 2023 to be a time of embracing innovation.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Agency perceptions 2023
Partnering up with TRA, NZ Marketing looks are the insights into the nature of working relationship between agencies and marketers.
Ads by the numbers
Statistics share what advertising spends and trends look like over the past five years since 2018 across each quarter.
Authenticity in sports sponsorship
With a jam-packed year of sports for New Zealand, NZ Marketing Magazine takes a look at the nature of sports sponsorships.
How to make the most of your first-party data
The world is driven by data, but how can marketers use their first-party-data to leverage the best for their company.
The state of advertising in 2023
With the recent findings of the TRA Agency Perceptions Survey, we take a deep dive into the state of advertising in 2023 following turbulent times.
Brand keystrokes*: Digital advertising to watch
A creative pilgrim’s snapshot of brand work in New Zealand that leverages digital tools and platforms to build brand equity.
Thinkerbell spreads wings to New Zealand
Already well-established across the ditch, the independent agency is bringing its unique ‘Thinker & Tinker’ model to Aotearoa’s shores.
The Beauty of Sport
With a jam-packed year chocka full of sports in New Zealand, we take a look into the opportunities sports marketing and sponsorships hold.
Doing PR for PR
Public Relations Institute of New Zealand (PRINZ) Chairperson Heather Claycomb is on a mission to change how Kiwis perceive the profession.