Federation. Change Agents
Change is constant, so collaboration must be at the centre for an agency and its clients. Federation explores the need for seamless understanding when it comes to transforming a brand and communication.
Change is constant, so collaboration must be at the centre for an agency and its clients. Federation explores the need for seamless understanding when it comes to transforming a brand and communication.
We ask smart folk across the industry for their thoughts on some of the industry’s hot topics.
In the era of fake news and a tsunami of content, it is more important than ever to have third-party endorsement, but paid content is having the effect of making some more educated consumers less trusting of media and more wary of what is real news. Graham Medcalf takes a look.
Sending transactional documents by email sounds easy, but it’s a minefield for the uninitiated. Leading the way in digital communications, Cumulo9 is helping safeguard consumers while optimising CX.
As marketing budgets are slashed and companies look to maximise ROI with minimal spend, Melanie Spencer says brands need to be more social media savvy than ever before.
Simplifying the path to purchase for buyers and brands, ReachMedia is leading the way in smart letterbox flier distribution in New Zealand.
Covid-19 has had a significant impact on employment and work culture in New Zealand. From wide-ranging redundancies and pay cuts to the rise of WFH and a favour for freelance, recruiters share their impressions of the current job market and what needs to be done to get ahead post-Lockdown.
Courtney Devereux explores the ethics of marketing in a Lockdown, and gets a gauge for how our moral compasses may have shifted when it comes to advertising in this new Covid-19 reality.
When it comes to building stronger brands in times of crisis, Simon Bird says there’s more to marketing than meets the eye.