Blog - Page 61 of 103 - New Zealand Marketing magazine

The state of advertising in 2023

With the recent findings of the TRA Agency Perceptions Survey, we take a deep dive into the state of advertising in 2023 following turbulent times.

ChatGPT is one of the more recent AI success stories, causing marketers and content creators sit up and take note.

Chief Marketing Officers need to be agile and internally reflective if they are to become more successful leaders.

A creative pilgrim’s snapshot of brand work in New Zealand that leverages digital tools and platforms to build brand equity.

Maryanne Smith talks us through her career and current role as CMO for Hunter Home and La-Z-Boy NZ and AUS.

Motivated by “unfinished business” in the agency world, Andy Bell, formerly of TRACK, has joined the Together team.

Already well-established across the ditch, the independent agency is bringing its unique ‘Thinker & Tinker’ model to Aotearoa’s shores.

With a jam-packed year chocka full of sports in New Zealand, we take a look into the opportunities sports marketing and sponsorships hold.

Public Relations Institute of New Zealand (PRINZ) Chairperson Heather Claycomb is on a mission to change how Kiwis perceive the profession.

Wonder what is trending for social media in 2023? Look no further, Melanie Spencer, Chief Executive Officer at Socialites NZ tells us.