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Owning it: Amplifying growth with owned experiences

Entries open for the 2025 YouTube NZ Marketing Awards

Industry Insight

AI in 2025 and beyond

April 2, 2025April 2, 2025

OpenAI version five is due out in the coming year, promising to be 100 times more powerful than the last iteration.

Name that tune: advertising jingles are back in fashion

April 2, 2025April 2, 2025

Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.

Market your way to recovery

April 1, 2025April 1, 2025

New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.

Clicking together: the new age of social media

April 1, 2025April 1, 2025

Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.

Playful is the new purpose-driven advertising

April 1, 2025April 1, 2025

Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.

Meet Liz Wright: the new digital face of Skinny

March 7, 2025March 10, 2025

On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.

Deep Dive

Clever marketing takes Kiwi brands global

March 5, 2025April 1, 2025

From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.

What to watch in 2025

February 27, 2025April 1, 2025

For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.

Game on! How gamers are welcoming brands into their virtual worlds

February 24, 2025April 1, 2025

Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?

Yuck! Food campaign goes bad for a good cause

December 23, 2024April 1, 2025

In an effort to reduce the amount of food waste Kiwis were creating, TBWA\ wanted to take out reality in front of everyone.

Gamers welcome brands into their virtual worlds

Clever marketing takes Kiwi brands global

Goodbye funnel… hello figure 8

How to make your NZ Marketing Awards entry stand out to judges

Playful is the new purpose-driven advertising

AI in 2025 and beyond

Name that tune: advertising jingles are back in fashion

Market your way to recovery

Clicking together: the new age of social media

Playful is the new purpose-driven advertising

Meet Liz Wright: the new digital face of Skinny

Clever marketing takes Kiwi brands global

What to watch in 2025

Game on! How gamers are welcoming brands into their virtual worlds

Yuck! Food campaign goes bad for a good cause

Is the sales funnel actually a figure 8?

The founder is the face

Mr Bates vs The Marketers?

Student radio station 95bFM is the definition of resilience

The story is in the detail

Droga5 Aotearoa CCO has a remedy for gunslinger situations

The Monkeys are now Droga5 Aotearoa. They plan to make it interesting

Finding the unique value of a business and how to supercharge it

Frank Energy & Motion Sickness find success by embracing ‘boring’